Estuary visual identity guidelines

Estuary logo usage
Use the appropriate logo variant on different background colors.
![Estuary logo on light]()
Color on light
![Estuary logo on dark]()
Color on dark
![Mono logo on light]()
Mono on light
![Mono logo on dark]()
Mono on dark
![Estuary logo only icon on light]()
Only icon color on light
![Estuary logo only icon on dark]()
Only icon color on dark
![Mono logo only icon on light]()
Only icon mono on light
![Mono logo only icon on dark]()
Only icon mono on dark
Estuary color palette
Our palette has been carefully chosen to allow for a diverse set of brand executions while remaining highly legible and accessible. Divided into two groups, color should be used with intention and restraint — favoring moments of calm over extremely colorful executions.
Primary palette
Blue
HEX5072EBRGB80 114 235Green
HEX6ED5D6RGB110 213 214Dark Blue
HEX04192BRGB4 25 43Gray
HEX47506DRGB71 80 109
Secondary palette
Violet
HEX625EFFRGB98 94 255Violet 300
HEXA4B6F4RGB164 182 244Violet 200
HEXEEF1FDRGB238 241 253Violet 100
HEXF6F8FERGB246 248 254
Estuary typography
Inter is a modern and versatile sans-serif typeface, designed for digital interfaces. With influences from humanist and neo-grotesque styles, it balances clarity and elegance. Each character is carefully crafted for smooth readability across all screen resolutions.
Value Proposition

One sentence
Estuary unifies real-time and batch data integration, eliminating data silos and complexity at enterprise scale.
Short form
Estuary is the enterprise-grade platform that simplifies and unifies your data pipelines, providing frictionless integration of streaming, batch, and historical data, ensuring reliability, scalability, and operational efficiency, all without writing a single line of code.
Long Form
Estuary empowers enterprises to bridge the gap between batch and real-time data, consolidating complex integration pipelines into one reliable platform. Designed specifically for data architects, engineers, and enterprise leaders, Estuary eliminates the need for disparate data tools, providing a unified solution for streaming, batch, and historical data processing.
With petabyte-scale capabilities, built-in schema evolution, automated deduplication, and an intuitive no-code interface, Estuary ensures data consistency, reduces operational complexity, and accelerates your organization's analytics, AI, and business decisions — all while maintaining enterprise-grade security, governance, and scalability.









