From 1 July 2017, the Juventus Stadium, anESSMA Stadium Member and host of ESSMA’sFan Entertainment Workshop in October, will be renamed theAllianz Stadium of Turin. Allianz and Juventus have signed an agreement for the comingsix seasons, until 30 June 2023. 

The Juventus Allianz Stadium will join theAllianz Family of Stadiums featuring Allianz Arena (Munich), Allianz Stadium (Sydney), Allianz Park (London), Allianz Riviera (Nice), Allianz Parque (Sao Paulo) and Allianz Stadion (Vienna). 

— JuventusFC (@juventusfcen)June 1, 2017

Opened on 8 September 2011, Juventus Stadium was built according to cutting-edge building standards with anemphasis on energy saving.

More than six million people have experienced and visited the stadium. With an impressive 99 sell-outs out of 114 Serie A matches during the last six years, it has a 96,7% occupancy rate.

Posted on 02/06/2017