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adtech

From Wiktionary, the free dictionary

English

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Etymology

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Fromad +‎tech.

Noun

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adtech (uncountable)

  1. Digitaltechnology for thedelivery andmeasurement ofadvertisingcampaigns.
    • 2022 March 7, Cory Doctorow, “Safegraph follows people into abortion clinics and then sells the data”, inPluralistic[1]:
      Last week, Motherboard's Joseph Cox laid down $160 with Safegraph, a digitaladtech/surveillance company, and got back the location trails of everyone who'd visited 600 Planned Parenthood locations. Safegraph claimed that this data was "anonymized." This is a lie. It's really, really easy to "re-identify" location data.
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