^Tony Judt (2005), “The Age of Affluence”, inPostwar: A history of Europe since 1945, London: Vintage Books, published2010,→ISBN:
Across the English Channel, in that same year, a group of middle-class activists, perturbed at the unmediated impact of commercial advertising and the effloresence of commodities it was selling, published the first-ever consumer guide in Europe. Significantly, they named it not ‘What’ butWhich? This was the brave new world that the British novelist J. B. Priestly described in 1955 as ‘admass’.
