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Zee Telugu

From Wikipedia, the free encyclopedia
Indian pay television channel

Television channel
Zee Telugu
Logo used since 2025
CountryIndia
Broadcast areaWorldwide
HeadquartersHyderabad,Telangana, India
Programming
LanguageTelugu
Picture format1080iHDTV
(downscaled to576i for theSDTV feed)
Ownership
OwnerZee Entertainment Enterprises
History
Launched12 September 2004; 21 years ago (2004-09-12)
ReplacedAlpha TV Telugu

Zee Telugu also known asZ Telugu is an IndianTelugu languagegeneral entertainmentpay television channel inIndia. It was launched on 12 September 2004 asAlpha TV Telugu.[1] and was rebranded asZee Telugu on 18 May 2005. The channel is owned byZee Entertainment Enterprises.[2]Zee Entertainment Enterprises also launched a Telugu movie channel namedZee Cinemalu in September 2016.

Establishment

[edit]

In 2004,Zee Network had channels inBengali,Gujarati,Marathi, andPunjabi. Its proposedTelugu channel making its first entry in southern region was expected to launch by August 2004,[3] but the launch did not take place until September.[4] The channel launched with the name Alpha TV Telugu, but was later renamed to Zee Telugu. It initially featured a large number ofAmerican films dubbed into Telugu. In August 2007, the network also dubbedHindi filmSholay from Hindi into Telugu as an experiment.[5]

History

[edit]

In September 2005, the channel announced that Sanjay Reddy would be their newchief executive officer, succeeding Ajay Kumar, who had left several months previously. Reddy had previously worked atThe Walt Disney Company and Pearl Media.[6]

ZEE Telugu logos
ZEE Telugu logo history

By December 2005, Zee Telugu had only achieved a 1.24% weekday and 1.86% weekend market share inAndhra Pradesh. As a result, it re-launched in order to shift thetarget market from a mass market to a segmented market of young professionals.[7]

In late 2006, Zee Telugu began work onSa Re Ga Ma Pa, a Telugu-language singing competition scheduled to run for 35 episodes. Zee Telugu announced plans to launchLittle Champs, a version of the show aimed at viewers ages 6–13, hosted byN. C. Karunya.[8]

Reception

[edit]
WeekYearBARC ViewershipRef.
Mega CitiesRank
Week 232021280.295[9]
Week 252021295.835[10]
Week 132023267.215[11]
Week 162023289.065[12]
Week 172023284.444[13]
Week 222023278.775[14]
Week 262023283.385[15]
Week 302023300.345[16]
Week 32024289.025[17]
Week 262025300.25[18]
Week 422025276.455[19]
Week 442025277.445[20]
Week 452025288.745[21]
Week 472025286.444[22]
Week 482025282.485[23]
Week 492025298.644[24]
Week 502025275.885[25]
Week 512025286.814[26]
Week 522025283.755[27]
Week 42026269.175[28]
Week 52026258.525[29]

Sister channel

[edit]

Zee Cinemalu

[edit]

Zee Cinemalu is an Indian Telugu movies pay television channel offersTelugu language movies.[30] It launched on 4 September 2016 and it is the sister channel ofZee Telugu.[31] The channel is owned byZee Entertainment Enterprises.[32]

Programming

[edit]
Main article:List of programmes broadcast by Zee Telugu

References

[edit]
  1. ^"Alpha Telugu set to battle it out with Gemini, ETV".Indian Television. 4 September 2004.Archived from the original on 25 January 2021. Retrieved13 September 2022.
  2. ^"Zee Tele's stock soars on ratings upswing, future prospects".Indian Television. 6 July 2006.Archived from the original on 16 March 2022. Retrieved13 September 2022.
  3. ^"Zee's Telugu channel likely in August".Access My Library. 15 June 2004. Archived fromthe original on 22 May 2011. Retrieved13 September 2022.
  4. ^"Zee Telugu identifies key properties; to launch telefilm band in January".Indian Television. 15 December 2005.Archived from the original on 25 January 2021. Retrieved13 September 2022.
  5. ^"Get set for Sholay in Telugu".The Hindu. 27 August 2005. Archived fromthe original on 15 September 2006. Retrieved13 September 2022.
  6. ^"Zee Telugu has a new CEO out of the box".The Hindu. 17 September 2007. Archived fromthe original on 27 October 2007. Retrieved13 September 2022.
  7. ^"Get set for 'Gold Rush'".The Hindu. 2 July 2005. Archived fromthe original on 26 October 2012. Retrieved13 September 2022.
  8. ^"It's 'no acting, only singing' for Karunya".The Hindu. 20 February 2007. Archived fromthe original on 26 August 2007. Retrieved13 September 2022.
  9. ^"WEEK 23 - DATA: Saturday, 5th June 2021 To Friday, 11th June 2021".BARC India.Archived from the original on 23 June 2021.
  10. ^"WEEK 25 - DATA: Saturday, 19th June 2021 To Friday, 25th June 2021".BARC India.Archived from the original on 8 July 2021.
  11. ^"WEEK 13 - DATA: Saturday, 25th March 2023 To Friday, 31st March 2023".BARC India.
  12. ^"WEEK 16 - DATA: Saturday, 15th April 2023 To Friday, 21st April 2023".BARC India.
  13. ^"WEEK 17 - DATA: Saturday, 22nd April 2023 To Friday, 28th April 2023".BARC India.
  14. ^"WEEK 22 - DATA: Saturday, 27th May 2023 To Friday, 2nd June 2023".BARC India.
  15. ^"WEEK 26 - DATA: Saturday, 24th June 2023 To Friday, 30th June 2023".BARC India.
  16. ^"WEEK 30 - DATA: Saturday, 22nd July 2023 To Friday, 28th July 2023".BARC India.
  17. ^"WEEK 3 - DATA: Saturday, 13th January 2024 To Friday, 19th January 2024".BARC India.
  18. ^"WEEK 26 - DATA: Saturday, 28th June 2025 to Friday, 4th July 2025".BARC India.
  19. ^"WEEK 42 - DATA: Saturday, 18th October 2025 to Friday, 24th October 2025".BARC India.
  20. ^"WEEK 44 - DATA: Saturday, 1st November 2025 to Friday, 7th November 2025".BARC India.
  21. ^"WEEK 45 - DATA: Saturday, 8th November 2025 to Friday, 14th November 2025".BARC India.
  22. ^"WEEK 47 - DATA: Saturday, 22nd November 2025 to Friday, 28th November 2025".BARC India.
  23. ^"WEEK 48 - DATA: Saturday, 29th November 2025 to Friday, 5th December 2025".BARC India.
  24. ^"WEEK 49 - DATA: Saturday, 6th December 2025 to Friday, 12th December 2025".BARC India.
  25. ^"WEEK 50 - DATA: Saturday, 13th December 2025 to Friday, 19th December 2025".BARC India.
  26. ^"WEEK 51 - DATA: Saturday, 20th December 2025 to Friday, 26th December 2025".BARC India.
  27. ^"WEEK 52 - DATA: Saturday, 27th December 2025 to Friday, 2nd January 2026".BARC India.
  28. ^"WEEK 4 - DATA: Saturday, 24th January 2026 to Friday, 30th January 2026".BARC India.
  29. ^"WEEK 5 - DATA: Saturday, 31st January 2026 to Friday, 6th February 2026".BARC India.
  30. ^"Zee Cinemalu out to capture Telugu movie market with launch on Sept 4". Adgully. 31 August 2016. Retrieved26 June 2023.
  31. ^"ZEEL Launches Zee Cinemalu A Telugu Movie Channel". Business World. 7 February 2017. Retrieved26 June 2023.
  32. ^"ZEEL slated to launch its Telugu movie offering Zee Cinemalu in September". Exchange4media. 27 August 2016. Retrieved26 June 2023.

External links

[edit]
Telugu-language television
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