Zee Telugu

Country	India
Broadcast area	Worldwide
Headquarters	Hyderabad,Telangana, India
Programming
Language(s)	Telugu
Picture format	1080iHDTV (downscaled to576i for theSDTV feed)
Ownership
Owner	Zee Entertainment Enterprises
History
Launched	12 September 2004; 20 years ago (2004-09-12)
Replaced	Alpha TV Telugu

Zee Telugu is an IndianTelugu-languagegeneral entertainmentpay television channel inIndia. It was launched on 12 September 2004 asAlpha TV Telugu.^[1] and was rebranded asZee Telugu on 18 May 2005. The channel is owned byZee Entertainment Enterprises.^[2]Zee Entertainment Enterprises also launched a Telugu movie channel namedZee Cinemalu in September 2016.

In 2004,Zee Network had channels inBengali,Gujarati,Marathi, andPunjabi. Its proposed Telugu-language channel making its first entry in southern region was expected to launch by August 2004,^[3] but the launch did not take place until September.^[4] The channel launched with the name Alpha TV Telugu, but was later renamed to Zee Telugu. It initially featured a large number ofAmerican films dubbed into Telugu. In August 2007, the network also dubbedHindi filmSholay from Hindi into Telugu as an experiment.^[5]

In September 2005, the channel announced that Sanjay Reddy would be their newchief executive officer, succeeding Ajay Kumar, who had left several months previously. Reddy had previously worked atThe Walt Disney Company and Pearl Media.^[6]

By December 2005, Zee Telugu had only achieved a 1.24% weekday and 1.86% weekend market share inAndhra Pradesh. As a result, it re-launched in order to shift thetarget market from a mass market to a segmented market of young professionals.^[7]

In late 2006, Zee Telugu began work onSa Re Ga Ma Pa, a Telugu-language singing competition scheduled to run for 35 episodes.^[8] Zee Telugu announced plans to launchLittle Champs, a version of the show aimed at viewers ages 6–13, hosted byN. C. Karunya.^[9]

Zee Cinemalu is an Indian Telugu movies pay television channel offersTelugu language movies.^[10] It launched on 4 September 2016 and it is the sister channel ofZee Telugu.^[11] The channel is owned byZee Entertainment Enterprises.^[12]

• Official site
• Zee Telugu onZee5

• Telugu-language television channels
• Television channels and stations established in 2004
• Zee Entertainment Enterprises
• Television stations in Hyderabad
• 2004 establishments in Andhra Pradesh

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