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 Logo used since 2007 | |
 Headquarters inOsaka Business Park | |
Native name | 読売テレビ放送株式会社[a] |
|---|---|
Romanized name | Yomiuri Terebi Hōsō kabushiki gaisha |
| Formerly | New Osaka Television Co. |
| Company type | SubsidiaryKK |
| Industry | Media |
| Founded | 13 February 1958; 67 years ago (1958-02-13) |
| Headquarters | Osaka Business Park, Shiromi,, Japan |
Number of locations | 8 (5 in Japan, 1 in Paris, New York and Shanghai) |
Area served | Worldwide |
Key people | Yoshmitsu Ohashi (President) |
| Services | |
| Owner | Yomiuri Chukyo FS Broadcasting Holdings [ja] |
| Subsidiaries |
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| Website | ytv |
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|---|---|
| City | Osaka |
| Channels | |
| Branding | Yomiuri TV ytv |
| Programming | |
| Language | Japanese |
| Affiliations | Nippon News Network andNippon Television Network System |
| Ownership | |
| Owner | Yomiuri Telecasting Corporation |
| History | |
First air date | August 28, 1958; 67 years ago (1958-08-28) |
Former call signs | JOIX-TV (1958–2011) |
Former channel numbers | Analog: 10 (VHF, 1958–2011) |
Call sign meaning | Japan Osaka Ikoma X (10, official channel assignment) |
| Technical information | |
Licensing authority | MIC |
| ERP | 25 kW |
| Links | |
| Website | ytv |
JOIX-DTV (channel 10), branded asYomiuri TV (読売テレビ,Yomiuri Terebi;YTV (stylized asytv°)), is theKansai regionflagship station of theNippon News Network and theNippon Television Network System, owned by theYomiuri Telecasting Corporation (読売テレビ放送株式会社,Yomiuri Terebi Hōsō kabushiki gaisha)[a], itself a subsidiary ofYomiuri Chukyo FS Broadcasting Holdings [ja]. FYCS is partially controlled by the eponymousYomiuri Shimbun Holdings, Japan's largest media conglomerate and forms part of Yomiuri's main television broadcasting arm alongside Nippon Television Holdings, the owners ofKantō region flagshipNippon Television, which owns a 20% share in the company. Founded asNew Osaka Television Co.[1] on February 13, 1958, and renamed Yomiuri Telecasting Corporation on August 1, the station started broadcasting on August 28 as the first TV station to be affiliated with Nippon Television Network Corporation. Its studios are located in the Osaka Business Park district ofOsaka. It also claims the highest viewing ratings in the Kansai region as of 2024.[2]
Nippon TV applied for TV broadcasting licenses in Osaka and Nagoya after it began broadcasting in 1953, but the Ministry of Post declined the application on the grounds that "Nippon TV is a Tokyo channel, and applying for licenses in other regions is an act of crossing the boundary."[3]: 12 At the time, Osaka had only one privately owned television station, Osaka TV Broadcasting (later merged withAsahi Broadcasting). However, because the majority of its programming mostly came from KRT (now TBS), Nippon Television and its parent company, Yomiuri Shimbun Group, began to try to establish their own television station in Osaka.[3]: 12 Yomiuri Shimbun filed for a broadcasting license as Shin-Osaka TV in November 1956.[3]: 13 In addition to Yomiuri Shimbun, eight other newspapers, including those from Asahi, Mainichi, Sankei, Kobe, and Kyoto, applied for TV broadcasting licenses in the Kansai region at the time, and only two licenses were issued, indicating that rivalry was fierce.[3]: 13
To ease the overheated competition, the Ministry of Post decided to grant an additional broadcasting license in the Osaka area, and on October 22, 1957, the new Osaka TV station was granted a broadcasting license.[3]: 13 On August 1, 1958, Shin-Osaka TV changed its name to Yomiuri TV.[3]: 14
At 9:00 a.m. (JST) on August 28, 1958, Yomiuri TV was launched as the second privately owned television station in Osaka.[3]: 20 Since Yomiuri TV is licensed as a quasi-educational station, they are required to dedicate 20%-30% of its airtime to educational programming, which resulted in being the only broadcaster at that time to air educational programs the most.[3]: 22 At that time, Yomiuri TV produced "The Tales of Genji" which received positive reviews.[4]: 41 Yomiuri TV started broadcasting color TV programming in September 1960, making it the first TV station in the Kansai region to do so.[3]: 28 In April 1968, 30% of daytime and 45% of evening programs were broadcast in color.[3]: 60 When Yomiuri TV renewed its broadcast license in 1965, the license category was changed from quasi-educational to general programming, which meant that a greater percentage of entertainment programming could be broadcast.[3]: 62 In Spring of 1970, 100% of Yomiuri TV's programming were broadcast in color.[3]: 61
Yomiuri TV's ratings gradually rose after the 1970s, and by the third week of November 1973, Yomiuri TV's daily average rating had reached 10%, and its prime time rating had reached 18.2%, making it the top-rated station in Osaka, including NHK.[3]: 68 Since 1977, Yomiuri TV is the official sponsor along with Japan Aviation Association for the Japan International Birdman Rally, which received positive responses.[5]: 116 On October 1, 1978 and December 2, 1985, the broadcaster started broadcasting in stereo audio (being the first amongNippon TV affiliates, and second in the world)[3]: 82 and supportedTeletext (being the first among commercial broadcasters serving the Kansai region),[4]: 159 respectively.
On August 1, 1988, Yomiuri TV moved from its headquarters in Higashi-Tenma (since its inception) toOsaka Business Park. In April 1989, the channel started broadcast inenhanced-definition television. The channelceased analog broadcasting on July 24, 2011.
On March 21, 2024, Yomiuri TV launched YTV Animation, a new production brand that will leverage the broadcaster's long history in animation.[2]
On November 29, 2024, Yomiuri TV alongside fellow NNN/NNS affiliatesChukyo TV,The Sapporo Television Broadcasting andFukuoka Broadcasting System announced that it would combine and integrate its management operations to form a holding company known as Yomiuri Chukyo FS Broadcasting Holdings Corp (FYCS Holdings). with its offices being located at NTVHD's headquarters inMinato, Tokyo. The merger, classified as a joint-stock transfer is expected to close on April 1, 2025. The merger received approval from theMinistry of Internal Affairs and Communications on March 11, 2025.[6] Unlike a full restructuring of either YTV, CTV, STV and FBS, all four broadcasters would become wholly owned subsidiaries of the combined company with its operations, including its corporate functions, remaining intact.[7][8] The merger was approved by the shareholders of all four broadcasters, including YTV on December 24th of that year.[9] Following the merger, Yomiuri TV changed its Japanese spelling to match with the brand name, although the English name remains the same.[10]
From its inception to 1988, Yomiuri TV simply used the name of the channel with Yomiuri inhiragana (よみうりテレビ) or the YTV initials. During that period the sign-on of the station was footage of the sun rising accompanied by an orchestral fanfare.[11] After the relocation, a new logo featuring a10 mark was added.
In line with the 50th anniversary of its founding, YTV adopted a new logo, featuring a yellow lowercaseytv wordmark with a ball (theTen Ball) representing channel 10 (analog and digital).
The station broadcasts on digital channel 14 in most regions from its main transmitter in Osaka, with its LCN being 10, a reference to its former analog frequency. The channelceased analog broadcasting on July 24, 2011.
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