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Yokohama Rubber Company

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From Wikipedia, the free encyclopedia

Japanese tire and rim manufacturing company

"Advan" redirects here. For the smartphone brand, seeAdvan (brand).

The Yokohama Rubber Co., Ltd.

Native name	横浜ゴム株式会社
Romanized name	Yokohama Gomu Kabushiki gaisha
Company type	Public K.K.
Traded as	TYO:5101
Industry	Manufacturing
Founded	October 13, 1917; 108 years ago (1917-10-13)
Headquarters	Hiratsuka , Japan
Key people	Masataka Yamaishi [jp] (President, Chairman of the Board)
Products	Tires, wheel,golf equipment
Brands	Advan BluEarth Geolandar IceGuard Parada PRGR S.drive
Revenue	US$5.93 billion (2022)
Operating income	US$483.69 million (2022)
Net income	US$325.38 million (2022)
Number of employees	27,222 (as of December 2021)
Website	www.y-yokohama.com

Yokohamafender, produced as a part of the company's series of maritime industry products

The Yokohama Rubber Company, Limited (横浜ゴム株式会社,Yokohama GomuKabushiki gaisha) is a Japanese manufacturing company based inHiratsuka,Japan.^[1] The company was founded and began on October 13, 1917, in a joint venture between Yokohama Cable Manufacturing andBFGoodrich. In 1969, the company expanded to theUnited States asYokohama Tire Corporation. It primarily produces tires, wheels and golf equipment (sold under the brand PRGR).

The company has two manufacturing facilities in the United States: one inSalem, Virginia, and another inWest Point, Mississippi.^[2]

History

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1917 – Established inYokohama as 橫濱護謨製造株式會社 (Yokohama Rubber Manufacturing Co., Ltd.), a joint venture between 橫濱電線製造 (Yokohama Electric Cable Manufacturing Company, currentlyFurukawa Electric Co., Ltd.) andBF Goodrich Company.^[3]
1920 – Built a factory in Hiranuma, Yokohama. Installed US-made refining equipment and manufacturing equipments. Started manufacturing rubber belts, tires, hoses, etc.^[3] (At this time, tires of this company are sold in Japan under the "Goodrich" brand)
1929 – Built a new Yokohama Factory in Heian-cho,Tsurumi-ku, Yokohama.^[3]
1937 – Changed the tire brand to "Yokohama".^[3]
1942 – Built a rubber factory inSingapore.^[3]
1943 – Built a factory inMie prefecture.^[3]
1946 – Built a factory inMishima,Shizuoka Prefecture.^[3]
1950 – Stocks listed on theTokyo Stock Exchange and theOsaka Securities Exchange.
1963 – Company name changed from 横浜護謨製造株式会社 (Yokohama Rubber Manufacturing Co., Ltd.) to 横浜ゴム株式会社(Yokohama Rubber Company, Limited).^[3]
1964 – Built a factory inShinshiro,Aichi Prefecture.^[3]
1969 – Established Yokohama Tire Corporation in the United States.^[3]
1974 – Launched the Yokohama Wheel brand.^[4]
1981 - BFGoodrich sells all shares in Yokohama.
1983 - Launched Performance Y logo for the Yokohama Performance Radials and PRGR ranges; later became corporate logo.
1983 - Launched the PRGR brand of golf equipment.
2007 – Established Yokohama India.^[3]
In 2016 Yokohama Rubber acquired farm tire makerAlliance Tire Group for $1.18 billion.^[5]
On March 25, 2022, Yokohama Rubber announced it would be acquiring Trelleborg Wheel Systems fromTrelleborg for 2.1 billion euro ($2.31 billion), its largest acquisition to date.^[5]

Wheels

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Under the Yokohama Wheel brand Almex, Yokohama Rubber Co., Ltd. began makingrims in 1974.^[4] The Yokohama Wheel brand currently produces the Advan Racing wheel brand for performance and motorsport applications, the AVS brand for premium applications, and the Kreutzer brand for luxury applications.^[6]

Motorsports

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An example of Yokohama sponsorship in racing at aNitro Rallycross event

Yokohama is the official tire supplier of theSuper Formula Championship since 2016.^[7] It was the official tire supplier of theMacau Grand Prix Formula 3 race from 1983 until 2019, with an exception in 2016, whenPirelli was chosen for the tire supplier that year.^[8] The company was the supplier of theWorld Touring Car Championship andWorld Touring Car Cup from 2006 until 2019.

In the United States, Yokohama was a tire supplier in theAmerican Le Mans Series, including PTG (from 2005 to 2009) andAlex Job Racing. It was the official tire supplier of theIMSA GT3 Cup Challenge.^[9] It has also participated in Red Line Time Attack,Nitro Rallycross andStadium Super Trucks.^[10]

In September 2025, Yokohama was announced as the official tire supplier for theFIA Extreme H World Cup and will use a prototype tire based on the GEOLANDAR X-AT.^[11]

Sponsorship

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From 2015 to 2020, Yokohama was the main sponsor ofPremier League football clubChelsea.^[12] Yokohama also sponsors theNBA teams theBoston Celtics and theSan Antonio Spurs.^[13]

Logos

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The Yokohama Rubber logo was first displayed in theTokyo Asahi Shimbun newspaper in 1917. The company used it until 1977. Since that time, a modern logo has been used. Like the old logo, the new one is the first letter in the brand name, but the letter itself is more dynamic and expressive. A similar style logo is used by the Taiwanese tire companyNankang Rubber Tire.^[14]