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Yellow Kite is an imprint ofHodder & Stoughton, a British publishing house, now a division ofHachette.
An imprint ofHodder and Stoughton, Yellow Kite was founded in 2013 by Liz Gough, and become one of the first ever lists dedicated to the health and well-being genre.
Yellow Kite began publishing in January 2014[1] and in its first year (Yellow Kite) had twoSunday Times Top Ten bestsellers:One Million Lovely Letters by Jodi Ann Bickley andBlack Rainbow by Rachel Kelly. It also had aNew York Times bestseller withDavid Perlmutter’sGrain Brain.
Publishing about a dozen non-fiction titles per year, its (stated) mission is to produce ‘books to help you live a good life’ covering inspirational self-help and memoir, mind, body and spirit, healthy eating, diet, nutrition, and practical personal development. In 2015, Yellow Kite published the biggest selling debut cookery book since records began –Deliciously Ella by healthy eating phenomenaElla Woodward.[2] In 2016 Yellow Kite published Ella Woodward’s second bookDeliciously Ella Every Day along with bestselling diet titleThe Sirtfood Diet and the debut bookKeep It Real byVogue Commissioning Editor and healthy eating "guru"Calgary Avansino. The publisher also has an online wellbeing festival,[3] which launched in 2015.