 | |
| Product type | Bouillon cube and powder,instant soup |
|---|---|
| Owner | Kraft Heinz |
| Country | United States |
| Introduced | 1931; 94 years ago (1931) |
| Markets | United States |
| Previous owners | Wyler's Company(1931-1961) Borden(1961-2001) H. J. Heinz Company(2001-2015) |
| Tagline | "Homemade taste for the way you cook today!" |
| Website | wylers.com |
 | |
| Product type | Powdered drink mix,Italian ice |
|---|---|
| Owner | Jel Sert |
| Country | United States |
| Introduced | 1954; 71 years ago (1954) |
| Markets | United States |
| Previous owners | Wyler's Company(1954-1961) Borden(1961-1986) Lipton(1986-1994) |
| Website | jelsert.com/wylers |
Wyler's is a food and beveragebrand established by Wyler's Company in 1931. The brand is now owned byKraft Heinz for bouillon and dry soup mixes and byThe Jel Sert Company for powdereddrink mixes.
The spouses Silvain and Arma Wyler established Wyler's Company in 1931 selling its first product, chicken bouillon cubes. Wyler's began manufacturing bouillon cubes in Chicago in the 1940s and developed bouillon powder, dry soup mixes and powdered drink mixes in the 1950s.
Borden acquired Wyler's Company in 1961.[1]
The Wyler's powdered drink business was sold toLipton in 1986.[2]Jel Sert bought the Wyler's powdered drink business from Lipton parentUnilever in 1994.[3]
When Borden exited the food business in 2001, it sold the Wyler's bouillon and dry soup business toH. J. Heinz Company.[4] H. J. Heinz Company would merge withKraft Foods in 2015, creatingKraft Heinz.[5]
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