Owned and organized byMMA legend and trainer John Lewis (Promoter/Match Maker) and nightclub operator and "Club Rubber" promoter John Huntington (Producer) along with Lawyer Louis Palazzo (Investor), the WFA began promoting events after theNevada State Athletic Commission began sanctioning mixed martial arts. The Las Vegas-based promotion, unlike its cross-town rival, theUltimate Fighting Championship, featured a nightclub environment and a slogan of “Where the fight club meets the Night Club”. Its events featured several scantily-clad ring girls between rounds andgo-go dancers between fights, and plenty of loud music, including guest performers likeIce-T.
However, in an incident atLevel 3 which seriously harmed the promotion's reputation, credentialed photographers were ejected by venue security from their areas and were forced to move to where they could not take acceptable pictures. The inconvenience caused by the ejection was substantial, some writers at the event were forced to track down their photographers and leave their beat, while some offended editors decided to yank coverage of the event altogether.[1] While the difficulties of the last event did not seem to deter the promotion and the promoters promised aLevel 4, Lewis and Huntington did not promote another WFA event since, and the promotion was assumed to be defunct.
After a rise of interest in mixed martial arts in the United States in 2005, the WFA reemerged with new ownership and began an aggressive program to establish itself as a new major mixed martial arts promotion. The owners,Ross Goodman and Louis Palazzo, both attorneys from Las Vegas,[2] began by signing contracts with several of the biggest free agents on the market, including former UFCmiddleweight contender andOlympic silver medalistMatt Lindland,PRIDE middleweight contenderQuinton Jackson, retired UFC andPancrase championBas Rutten, former top-rankedBantamweight fighterUrijah Faber, and formerUFC Heavyweight ChampionRicco Rodriguez. In their recruitment efforts, they also came close to signingTito Ortiz before he was enticed by an offer from the UFC.[1]
The fruits of their acquisitions culminated inWFA: King of the Streets on July 22, 2006, a pay-per-view broadcast event at the Forum inInglewood, California. The card was headed by a main event ofQuinton Jackson vs.Matt Lindland, Jackson's first fight on American soil since becoming a headliner inPRIDE, and featured famedboxing broadcasterBarry Tompkins and wrestling starBill Goldberg at the announce desk. Despite heavy expectations and an aggressive marketing campaign, including a pre-event special broadcast onShowtime,[2] the event only attracted a crowd of over 5,000, with only 2,300 tickets sold.[3][4] Pay-per-view buys were also low, reportedly under 50,000.[5]
Despite the disappointing numbers, and rumors of financial troubles, the WFA announced their next event,WFA: King of the Streets II at Aladdin Resort and Casino in Las Vegas, Nevada, scheduled for December 9, 2006. However, the event was then postponed until early 2007 for undisclosed reasons. On November 15, 2006, the WFA's CEO, Jeremy Lappen, sued the WFA and its owners for breach of contract, claiming he has not been paid since June 2006, a few weeks beforeKing of the Streets.[2] Finally on December 11, 2006,Zuffa, the parent company of rival promotion UFC, announced it had acquired select assets of the WFA, including the contracts of WFA fighters. The WFA afterward ceased operations per the sale agreement.
The WFA brand was revived inTHQ's video gameUFC Undisputed 2010, an update to their wildly popular multi-platform MMA video gameUFC 2009 Undisputed. In the game's career mode, which mimics that of an actual MMA fighter, players start off in the WFA and after a certain amount of success are invited to theUFC.[5] The WFA made its video game return inEA's video gameEA Sports UFC 3. The Brand was then again revived to appear inEA Sports UFC 4 in 2020. WFA Also Appears InEA Sports UFC 5 In 2023.
Las Vegas, Nevada,United States