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Wings Alliance was the working name of a proposedairline alliance to be anchored by the American carriersNorthwest Airlines andContinental Airlines of USA with the European flag carriersKLM of theNetherlands andItaly'sAlitalia. Although these airlines cooperated with one another throughcode-sharing andfrequent flyer program coordination, no formal association was ever announced. It was rendered superfluous in September 2004 when most of its participants joined theSkyTeam alliance.
Northwest and KLM had begun cooperating in 1989, but the formation of theStar Alliance in 1997 led byUnited Airlines andLufthansa represented a new direction for airline marketing. Passengers could book seamless itineraries across the coordinated schedules of member carriers, accrue and redeem frequent flyer miles in their preferred program, and enjoy reciprocal lounge access and other elite flyer privileges. In September 1998,American Airlines,British Airways,Qantas,Canadian Airlines International andCathay Pacific announced the creation of a rival alliance,oneworld.
Non-aligned airlines maneuvered to form their own partnerships.Swissair andSabena built a network around theQualiflyer program andAir France andDelta Air Lines announced a partnership that would grow into the SkyTeam alliance. Northwest and KLM, which had begun cooperating with Continental in 1998, did not immediately reorganize their tripartite relationship into a third, competing alliance; however, industry analysts widely expected the move would come in 1999. Indeed, in the spring of that year, leaders of thelabor unions representing the airlines' pilots met to coordinate negotiations. KLM had merged its cargo operations with those of Alitalia, and with Northwest extended its partnership to Alitalia effective November 1, 1999. In December, Continental received regulatory approval to partner with Alitalia, bringing membership of the nascent alliance to four.
Other airlines which had expressed interest in joining includedMalaysia Airlines,Air China,Air Europa andGaruda Indonesia.
Numerous disputes would prevent Wings from ever taking flight, however. As part of their partnership, Northwest had taken a stake in Continental, raising the hackles ofantitrust regulators in theUnited States Department of Justice. Across theAtlantic KLM came to blows with Alitalia over access to the newMalpensa International Airport servingMilan.[1] KLM had contributed some $95 million to the construction of the replacement for overcrowdedLinate Airport, but the Italian government used the project to shore up Alitalia at foreign carriers' expense, by barring them from flying into the much more convenient Linate. Alitalia left to join SkyTeam, while KLM dallied with a potential merger withBritish Airways, a oneworld carrier. Finally, theEuropean Commission began its own antitrust investigation into the relationship between KLM and Northwest.
The EC investigation closed its investigation in late July 2002,[2] but momentum for forming a true alliance had been lost. The members of would-be Wings focused on bilateral agreements with smaller carriers instead. In 2003 KLM began negotiations to merge with SkyTeam carrier Air France, which was concluded in early 2004, while Continental Airlines and Northwest began negotiating their own entry. KLM, Northwest, and Continental formally joined SkyTeam in September 2004, rendering the Wings alliance officially defunct.
| Airline | Notes |
|---|---|
| Air China | Expressed interest in joining |
| Air Europa | Expressed interest in joining |
| Alitalia | |
| Continental Airlines | |
| Garuda Indonesia | Expressed interest in joining |
| KLM | |
| Malaysia Airlines | Expressed interest in joining |
| Northwest Airlines |
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