 | |
| Formerly | Ashland Manufacturing Company (1913–31) |
|---|---|
| Company type | Private (1913–67) Subsidiary (1967–present) |
| Industry | Sports equipment |
| Founded | 1913; 112 years ago (1913) |
| Fate | Acquired by Ling-Temco-Vought in 1967, then other owners |
| Headquarters | Chicago, Illinois ,U.S. |
| Products | Balls, rackets, shuttlecocks, uniforms, apparel |
| Brands | Wilson Staff |
| $930 million (2010)[1] | |
Number of employees | 1,600[2] |
| Parent | Amer Sports |
| Subsidiaries | |
| Website | wilson.com |
TheWilson Sporting Goods Company is an Americansports equipment manufacturer based inChicago, Illinois. Wilson makes equipment for many sports, among thembaseball,badminton,American football,basketball,fastpitch softball,golf,racquetball,soccer,squash,tennis,pickleball, andvolleyball.
The company has been a subsidiary of Finnish retailerAmer Sports since 1989.[3][4]
The company traces its roots to the "Schwarzschild & Sulzberger" meatpacking company (later changed to "Sulzberger & Son's") based inNew York, that operatedmeat packing slaughterhouses.[5]
Sulzberger & Son's founded the "Ashland Manufacturing Company" in 1913 to useanimal by-products from its slaughterhouses. It started out in 1914, making tennis racket strings, violin strings, and surgical sutures, but soon expanded into baseball shoes and tennis racquets.[1]
In 1915,Thomas E. Wilson, former president of meatpackerMorris & Company, was appointed president by the controlling banks and renamed the company "Thomas E. Wilson Company". The company acquired the Hetzinger Knitting Mills to produce athletic uniforms and a caddie bag company which produced golf balls but soon expanded into footballs and basketballs.[1]
In 1918, Wilson left to concentrate on the beef-packing business, changing the Sulzberger company to Wilson & Co. (which would ultimately becomeIowa Beef Packers and then be taken over byTyson Foods). The packing company continued to have control in the company until 1967 when it was sold toLing-Temco-Vought.[1]
Under new president Lawrence Blaine Icely, it acquired the "Chicago Sporting Goods Company" and struck a deal to supply theChicago Cubs. It also hired Arch Turner, a leather designer who would design the leather football.[1]
In 1922, it introduced theRay Schalk catcher's mitt which later became the standard. It worked withKnute Rockne to introduce the double-lined leather football and first valve football and the first waist-line football pants with pads.[1] In 1925, it was renamed "Wilson-Western Sporting Goods" following a distribution agreement with "Western Sporting Goods".
After Rockne's death, the company focused on golf, introducing the R-90, a sand wedge golf club inspired byGene Sarazen's victory in the 1932British Open.[1]
In 1931, it renamed itself "Wilson Sporting Goods Company". DuringWorld War II it introduced the WilsonDukefootball, featuring high-quality leather, ends that were hand-sewn, lock-stitch seams, and triple lining, which was adopted as the official ball of theNational Football League in 1941; this partnership between Wilson and NFL has continued since.[6][1]
Horween Leather Company has supplied Wilson with pebbled cowhide since 1941 for use in the manufacture of footballs and basketballs. Wilson is Horween Leather Company's largest customer.[7][8]
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Wilson became the official game ball supplier of the newly-formed Basketball Association of America (BAA; the forerunner league of what would eventually become today'sNBA) in1946, this partnership would last 37 years until 1983.[9]
After World War II, Wilson focused on tennis and signedJack Kramer, who developed its line of Jack Kramer signed tennis rackets. L. B. Icely died in 1950, but the company continued to expand. In 1955, it acquired Ohio-Kentucky Manufacturing for making footballs.[10]
In 1964, Wilson acquired "Wonder Products Company", which made toys and custom-molded items. The company transformed the custom-mold section to makeprotective equipment for American football and baseball, such as face masks forfootball helmets andleg guards forbaseball catchers.
In 1967, the company was acquired by Ling-Temco-Vought. Only three years later,PepsiCo became Wilson's new owner. In those days, the company manufactured and commercialized the official balls of both the NBA and NFL, and provided most of the uniforms of teams inMajor League Baseball (MLB) and theUnited States Summer Olympics teams.
In 1979, Wilson tennis balls were first used in theUS Open,[11] and still are used to this day. In 2006, theAustralian Open began using Wilson tennis balls.[12] In 1985, Wilson was acquired by Westray Capital Corporation, through subsidiary WSGC Holdings. In 1989, WSGC merged with Bogey Acquisitions Company, which is affiliated with the Finnish groupAmer Sports.[1]
In May 2020, it was announced that Wilson became the NBA and WNBA's official game ball supplier, starting with the 2021 season; Wilson replacedSpalding, after the latter company's 37-year partnership with the league ended, thus returning Wilson as the game ball supplier to the NBA.[9]
Wilson manufactures and commercializes a variety of products for several sports. The following chart contains all the product lines by the company.[13]
| Sport | Range of products |
|---|---|
| American football | Balls |
| Badminton | Rackets |
| Baseball | Balls,bats,[note 1]batting gloves,uniforms,protective gear (Batting helmet,shin guards,shoulder pads) |
| Basketball | Balls |
| Fastpitch softball | Balls,protective gear |
| Golf | Clubs,balls,bags, apparel |
| Paddle tennis | Paddles |
| Pickleball | Paddles, balls, shoes, bags |
| Platform tennis | Paddles |
| Racquetball | Rackets, balls,shoes |
| Soccer | Balls |
| Squash | Rackets |
| Tennis | Rackets & strings,grips,balls,shoes,apparel, bags |
| Volleyball | Balls |
| General accessories | Bags, gloves,shin guards |
The Louisville Slugger brand baseball bat has been manufactured since 1884, and has been very popular inprofessional baseball for many decades. The bat was endorsed byHonus Wagner in 1905 (likely the first endorsement of a product by an American professional athlete),[14] and was used byBabe Ruth along with many other baseball stars through history.
The Louisville Slugger brand was controlled and manufactured byHillerich & Bradsby from 1884 until 2015, when the brand was bought by Wilson.[15][16] The brand complements Wilson's existingDeMarini subsidiary which also produces bats. Hillerich & Bradsby remains an independent business and continues to manufacture bats as an exclusive supplier for Wilson. The company also operatesLouisville Slugger Museum and Factory, an attraction in downtown Louisville, Kentucky which showcases the story of Louisville Slugger baseball bats in baseball and in American history.
The P72 model Louisville Slugger bat was created in 1954 (while the brand was still under the ownership of Hillerich & Bradsby) for career minor leaguerLes Pinkham, and became one of baseball's most popular bats. Baseball Hall of FamersCal Ripken Jr. andRobin Yount are among the players who used the P72 over the years.New York Yankee starDerek Jeter used the P72 for every at bat in his 20 MLB seasons, with over 12,500 plate appearances and 3,749 P72 models ordered.
On September 25, 2014, in honor of Jeter's impending retirement, the P72 designation was retired, and the bat was renamed the DJ2 (Jeter wore #2).[17] Descendants of Les Pinkam will still be allowed to get the bat with its P72 designation. In addition to retiring the P72 model number, Louisville Slugger also promised to give the final 72 P72 bats produced to Jeter to raise funds for hisTurn 2 Foundation.
Wilson has been the official game ball supplier of theNFL andCFL since 1941 and 1995, respectively,[18] and the now defunctUFL andAAF; in addition, the company also makes footballs for college and high school levels of play.[10]
Wilson makes a variety of baseball gloves for several different patterns. Wilson has three main series of baseball gloves, the A2K, the A2000, and the A1000, as well as many other models for younger children. The A2K is made from Wilson's Pro Stock Select leather, which is made from triple sorting their famous pro stock leather. A stock A2K (Pro Stock select leather) retails for US$399. The A2000, made from Wilson's Pro Stock leather, is the oldest glove series Wilson offers. The A2000 retails for US$299. The A1000 is made from Wilson's top-shelf leather and retails US$149. Some of Wilson's most famous patterns include the datdude, 1786, Dp15, 1787, 1776, 1788, 1799, 2800, M1, 1791 Pudge, and many others.
Wilson has been the official ball supplier for manyFIBA competitions,[19] theNBA, theWNBA, theNCAA basketball championship tournaments,[20] theCEBL, theBAL, and many others.
In May 2024,Caitlin Clark signed a multiyear contract with Wilson, the official basketball supplier forWNBA at the time.[21] Clark was designated a brand ambassador for the company and creative director for her basketball collections scheduled to be released throughout 2024.[22] Clark was the first athlete to create and release a signature Wilson basketball collection sinceMichael Jordan released his with the company in the 1980s and was the first-ever female athlete to have a signature collection with Wilson.[21][23]
Wilson Staff is thegolf division of Wilson Sporting Goods. The company designs and manufactures a full range ofgolf equipment, accessories and clothing using the Wilson Staff, ProStaff and Ultrabrands.
Many of the world's topprofessional golfers have used Wilson equipment includingNick Faldo,Arnold Palmer andBen Crenshaw; the latter two of whom used Wilson 8802 putters. Crenshaw's even received the monikerLittle Ben due to his proficiency with it[citation needed]. Current Wilson Staff players includeBritish Open andPGA Championship championPádraig Harrington.
Wilson has been the official ball supplier forNCAA soccer.[24]
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Wilson is a major manufacturer of tennisrackets. The originalkevlarPro Staff model racket, known for its use byPete Sampras, was heavy (more than 350g strung) and small-headed (85 sq. in.); Roger Federer also used the same racket model. In 2015, he used the Pro Staff RF97 Autograph model that is heavy (340 g/12 oz unstrung) and larger (97 sq. in.). Jim Courier and Stefan Edberg also used the Pro Staff Original, Edberg later switching to the Pro Staff Classic in 1991, which was the same racket (85 sq. in. with slightly rounded frame edges) but with different paint work. In late 2009, Wilson unveiled their latest line of rackets, codenamed 20x, which they would later rename BLX. This line directly replaces their previous K-Factor series with all new technologies.[25] Also, many pros use custom-made rackets that perform differently from the mass-produced versions, as highlighted in a 2013 class-action lawsuit which address the complaint detailing that "Wilson Sporting Goods falsely claimed that Federer used its Six.One Tour BLX racket when he won the 2010 Stockholm Open and Wilson’s Pro Staff Six.One 90 racket when he won a Grand Slam event."[26]
Models of Wilson's tennis balls
 |  |  | .jpg) |
| Wilson US Open 1 ball | Wilson 2 ball | Wilson US Open 3 ball | Wilson 100 Ball |
Aside from tennis rackets, the Wilson sporting goods company also makestennis balls (including the official balls of theUS Open and starting in 2020, theFrench Open major championships), shoes, balls, strings, clothes, and racquet bags.[27]
Wilson is the official ball supplier of theAVP. In 2021, Wilson developed a brand partnership withCrossnet.[citation needed]
A Wilsonvolleyball "co-starred" alongsideTom Hanks in the filmCast Away. Hanks' character named the ball, with a smiling face drawn from a bloody handprint, which he became deeply attached to, "Wilson" in the film. After the success of the film, Wilson Sporting Goods actually created and marketedspecial edition volleyballs with Wilson's "face" printed on.[28]
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