The series received widespread praise for its performances, screenplay, and direction. Among itsnumerous accolades, the series received a total of eight nominations at the61st Baeksang Arts Awards, winning four, includingBest Drama. The series has been favorably compared to the acclaimed seriesReply 1988 (2015–2016), also starringPark Bo-gum, for eliciting nostalgia and warmth rooted in the Korean experience.
The drama follows the adventurous life and many trials of Ae-sun (IU), a poor girl wanting to become a poet who was born in Jeju in 1951, and Gwan-sik (Park Bo-gum), a young man who cherishes and loves her.[2] The drama is narrated by their daughter, Yang Geum-yeong.
IU as Oh Ae-sun, the main female character and Gwan-sik's love interest, girlfriend and later wife, and as Yang Geum-myeong, the eldest child and only daughter of Ae-sun and Gwan-sik.[3]
Presented in a non-linear narrative, the story follows the lives of Ae-sun, Gwan-sik, and their children split between Dodong-ri inJeju Island andSeoul between the 1950s and the 2000s. Events shown previously are sometimes shown again in later episodes with greater context to show the connection between different events and characters. Narration within episodes is often given by an older Geum-myeong, poetically reminiscing about her feelings on events of the past.
Aside from filming inJeju, the production also filmed inAndong in 2023.[50]
In 2023, the series faced controversy over nuisance filming. A visitor to the Gochang Academy Farm Green Barley Field Festival reported being restricted from entering a rapeseed flower field due to ongoing filming. When the visitor attempted to photograph the flowers from a distance, a staff member reportedly shouted at them to stop taking pictures.[51] Allegations of bullying by staff members toward extras surfaced in May 2025.[52] In response, Netflix stated that it was investigating the allegations.[53]
The original Korean title,Pokssak sogatsuda (Korean: 폭싹 속았수다;RR: Pokssak sogatsuda), was revealed on January 27, 2023. The title is aJeju language verb for "thank you for your hard work".[49] In Jeju language,sokda (Korean: 속다), which forms a part ofsogatsuda (Korean: 속았수다), means "trying hard", "taking the trouble" or "having a hard time".[62] Coincidentally,sokda is a linguisticfalse friend to the standard Korean word for "be deceived", "be cheated" or "be fooled", soPokssak sogatsuda could be misinterpreted as the standard Korean translation for "heavily fooled".[62]
LeadsIU andPark Bo-gum at the series official press conference, 5 March 2025
In April 2023, it was announced thatPAN Entertainment signed a production contract withNetflix,[65][66] and the series was planned to be released in 190 countries in 2024 through the platform.[67][68] On January 30, 2024, media outlets shared the script reading photos of the drama and confirmed its exclusive release on Netflix worldwide.[69] In January 2025, Netflix confirmed that the series will be released in four volumes comprising four episodes with each volume starting March 7, 2025.[70] Netflix hosted a press conference at the Conrad Seoul Hotel in Yeongdeungpo District, Seoul on March 5, 2025. Director Kim Won-seok, along withIU,Park Bo-gum,Moon So-ri, andPark Hae-joon, were present at the event.[71]
IU andPark Bo-gum appeared inKBS1'sGayo Stage to promote the series. They performed a duet of "Mountain Boy's Love Story" while wearing the traditional high school uniforms of their characters.[72] The idea to appear in the show came from Park Bo-gum himself stating that it was a way to appeal to a wider generation of audience.[73]
Netflix Korea generated additional revenue throughintellectual property collaborations aimed at drama enthusiasts. A partnership with Yuhan-Kimberly resulted in the launch of a limited editionKleenex Moisturizing Essence Lotion, with packaging featuring the drama; this product sold out during the pre-order phase.[74][75] Collaboration with design studio Oimu produced stationery items, including notebooks, letter paper, andrapeseed bookmarks, which quickly sold out at the Inventario stationery fair.[74][76] Official merchandise includingkeychains andplushies of Ae-sun and Gwan-sik, was also released.[77] The platform also partnered with a life insurance company to feature quotes in the series as the company's advertising material.[78]
Netflix held the event "Well Done! Well Done! Geumeundong Village Feast" on March 30, 2025, at the Myeonghwa Live Hall. The event was attended byIU,Park Bo-gum,Park Hae-joon,Oh Min-ae,Jang Hye-jin,Kang You-seok, andLee Soo-kyung. It featured an awards ceremony and a reading session, where the actors read the winning works selected by writerLim Sang-choon from submissions to theWhen Life Gives You Tangerines 100-day event, held both online and offline. There was also a panel discussion with the actors led by Movement CEO Jin Myeong-hyeon.[79]
In February, Netflix organized an early screening of the series for nine grandmothers from Seonheul-ri, who then created paintings inspired by the story. The Social Museum is hosting an art exhibition titled "Pokssak Sogatsuda, Doldo, Eomeongdo, Halmangdo" from May 2 to June 29, 2025, at the Seonheulri Painting Workshop and Nonghyup Warehouse in Jeju. The exhibition showcases paintings by the nine grandmothers and their art teacher, Choi So-yeon.[80] IU attended the exhibition in June.[81]
On thereview aggregator websiteRotten Tomatoes, 100% of 7 critics' reviews are positive, with an average rating of 9.5/10.[86][87] The series was a domestic and international hit.[88] It received plaudits for its performances, screenplay, and direction,[89][90] and has been favorably compared to the acclaimed period dramaReply 1988 (2015–16), for eliciting nostalgia and warmth rooted in the Korean experience.[91][92]
Time magazine praised the series for being "devastatingly profound", showing not only "the story of one family" but also "the story of Korea's modernization from the postwar period to today" and highlighting "a rich and distinct cultural history" of Jeju island.[93]India Today stated that the series "isn't just a love story, nor is it merely a historical drama. It's a meditation on time, on love, and on the quiet labor of care that stretches across lifetimes."[94] PerSouth China Morning Post the series "masterfully bridged past and present, blurring the line between nostalgic reverie and pressing reality" calling it "one of the very best K-dramas of all time – and quite possibly the most Korean of them all."[95] The series was also praised by theChinese Communist Party-owned daily tabloidGlobal Times, which raised the issue ofillegal streaming since Netflix is not available in China.[96]
According to the mobile big data platform Mobile Index, Netflix reported 14 millionmonthly active users (MAUs) in March 2025, reflecting an increase of over 640,000 from the previous month. This marked the first time Netflix's MAUs exceeded 14 million since January 2023, when the dramaThe Glory gained significant popularity. Following the initial public release of the series,Pan Entertainment's stock price rose by 22.12%. Ahead of the second release, the stock reached 3,930 won, surpassing its 52-week high.[74]
Following its release in the first week of March, the series topped theGood Data Corporation's Top 10 TV-OTT Drama Topicality Ranking for seven consecutive weeks. During this period, IU ranked first in the buzz-worthy drama performer category. Park Bo-gum rank second for six consecutive weeks and third the following week. In the third week of March,Lee Jun-young was fourth, andKim Seon-ho was tenth. In the fourth week, Kim Seon-ho ranked third, Lee Jun-young eighth, andKang You-seok tenth.[106] In addition, the series ranked first inGallup Korea's nationwide survey of favorite TV programs for March, April, and May 2025. It was Netflix's fifth series to rank first for three consecutive months. It was also the first drama to surpass a 10% preference rating since January 2013.[107]
The show had a major influence on popular culture, resulting in the creation of the term "Pokssak Sogatsuda Craze" (Korean: 폭싹 속았수다 열풍) shaping trends in furniture, fashion, food, and tourism.[108][109] The mother-of-pearl chest treasured by Ae-sun in the drama prompted a trend of refurbishing similar chests on social media.[110] The fashion styles of Ae-sun and Gwan-sik in the drama led to a resurgence of retro chic, also known asGrandmacore. Online shopping sites reported a spike in searches for these styles after the drama's release, with items like pearl hairpins, dot scarves, checkered ties, and floral shirts experiencing a notable increase in sales.[111][112] A school lunch menu with dishes inspired by the series, such asbarley andpea rice,squid, andcroaker, gained popularity on social media.[113] These dishes subsequently appeared in various cafeterias, includingHybe's cafeteria, further increasing online interest.[114] Sales ofsesame oil,perilla oil,soju brands, fried chicken brands, and snacks from the show have also experienced a significant boost.[115][116]
TheJeju Tourism Organization observed a surge in interest in Jeju, the main setting of the series, prompting airlines to increase flights to Jeju during Golden Week.[111] Major airlines likeKorean Air,Asiana Airlines, andJeju Air reported that all flights to Jeju on the first week of May were fully booked.[117] In addition, after the success of the series, Jeju's local government and Netflix Korea signed the "Business Agreement for Activation of Jeju Culture and Tourism and Content" on May 16, 2025.[118]
IU and Park Bo-gum's rendition of "Mountain Boy's Love Story" inGayo Stage was praised, with the song becoming popular instreaming andsocial media as well askaraoke rooms.[119] Park Bo-gum andPark Hae-joon's portrayals of Gwan-sik have been well received both domestically and internationally. Their depiction of a loving husband sparked ameme referred to as "Gwan-sik-ness," with the phrase "My Own Gwan-sik" trending on social media as users shared posts about partners and fathers exhibiting similar loving behaviors.[120] Choi Dae-hoon's portrayal also led to the "Hak-ssi Craze," with thecatchphrase "Hak-ssi" becoming well-known and earning him the nickname "Mr. Hak-ssi."[121] Additionally, "Kim Seon-ho's smile challenge," in which netizens mimic his wink and smile from the drama becameviral on social media globally.[122]
The series' recognition led to unauthorized use of its images. A supermarket inHebei, China, used images of the main characters from the drama in advertisements without permission, including scenes of Park Bo-gum as Gwan-sik selling cabbages and IU as Ae-sun holding a cup of pea rice.[123] On June 2, 2025, shortly before the2025 South Korean presidential election, candidateKim Moon-soo posted a parody of the series on his social media replacing the faces of Park Bo-gum and IU with his and his wife's. Prior to this, he wore a red tracksuit similar to Gwan-sik's costume while campaigning in Jeju. Some viewers questioned whether Netflix had authorized the use and expressed concerns about politicizing the show. On June 3, Netflix stated that it was aware of the parody but had not approved it and was monitoring for further unauthorized uses.[124][125]
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^팬엔터테인먼트, 넷플릭스 '폭싹 속았수다' 제작 공급계약 체결 [Fan Entertainment signed a contract to produce and supply Netflix's 'I was deceived'].Delighti (in Korean). April 4, 2023. RetrievedOctober 16, 2023.
^Kim, Chae-yeon (April 4, 2023).아이유x박보검, '폭싹 속았수다', 넷플릭스 行 [공식입장] [IU x Park Bo-gum's 'You Have Done Well', Netflix Go [Official position]] (in Korean).OSEN. RetrievedOctober 16, 2023 – viaNaver.
^Jin, Hyang-hee (January 1, 2024).[신년기획] 새해에도 기대작 우르르...놓칠 수 없는 K-콘텐츠 [[New Year's Planning] I'm looking forward to the new year... K-content that can't be missed].Naver News (in Korean). RetrievedJanuary 1, 2024.
^제주도에서 만난 두 남녀, 역대급 만남에 600억? [Two men and women who met in Jeju Island, 60 billion won in the greatest meeting?].Daum (in Korean). RetrievedJanuary 2, 2024.
^Kim, Kyung-hee (January 30, 2024).아이유x박보검 '폭싹 속았수다' 넷플릭스 공개 확정! [IU x Park Bo-gum's 'I was deceived by the explosion' Netflix release confirmed!].Naver News (in Korean). RetrievedJanuary 30, 2024.
^Lee, Seung-gil (January 23, 2025).[공식] 촌스러운 아이유·박보검도 이리 잘 어울릴 수가...'폭싹 속았수다', 3월 7일 공개 [[Official] Even the rustic IU and Park Bogum can look so good together...'I Was Fooled', to be released on March 7th].MyDaily (in Korean). RetrievedJanuary 23, 2025.
^Moon, Ji-yeon (March 5, 2025).'폭싹 속았수다' 아이유 "박보검과 동갑내기, 어떤 파트너보다 편안해" [When Live Gives You Tangerine' IU "Same age as Park Bogum, more comfortable than any other partner"].The Chosun Ilbo (in Korean). RetrievedJune 9, 2025.
^abcLee, Deok-haeng (April 15, 2025).'폭싹 속았수다'의 끝나지 않은 경제효과 [IZE 진단] [The never-ending economic effects of 'When Lives Gives You Tangerine' [IZE Diagnosis]].Ize (in Korean). RetrievedJune 7, 2025.
^Lee, Jae-sang (April 8, 2025).유한킴벌리, '폭싹 속았수다' 협업한 크리넥스 선주문 완판 [Yuhan Kimberly sells out pre-orders for Kleenex in collaboration with 'When Live Gives You Tangerine'].News1 (in Korean). RetrievedJune 7, 2025.
^Yoo, Ji-hee (April 24, 2025).'폭싹' 아이유·박보검, 커플 굿즈 나온다..."넷플, 열일하네" ['Tangerine' IU, Park Bo-gum, couple goods are coming out... "Netflix, you're working hard."].TV Report (in Korean). RetrievedApril 27, 2025.
^Chae, Sae-rom (May 11, 2025)."가장 든든한 단어, 가족"...'폭싹속았수다' 입은 광화문글판 ['The most solid word, 'family'... Gwanghwamun signboard covered in "When Life Gives You Tangerines" quotes]. RetrievedMay 11, 2025.
^Go, Won-sang (May 2, 2025).'폭싹 속았수다'의 삶을 살았던 할망들, 그림 통해 펼치는 이야기 [The story of the grandmothers who lived a life of 'When Life Gives You Tangerine' unfolds through pictures].Media Jeju (in Korean).
^아이유, 의리의 애순이 제주 출격.."광례똘 약속 지키러 왔주게" [IU, the loyal sweetheart, heads to Jeju Island.."Came to keep the promise of Gwangrye-ddot"].ChosunBiz (in Korean). June 16, 2025. RetrievedJune 17, 2025.
^Lee, Min-joo (March 25, 2025).'폭싹 속았수다' 우리가 공감할 수밖에 없는 이유 [Why we can't help but sympathize with "When Life Gives You Tangerines"?].Kyunghyang Shinmun (in Korean). RetrievedMarch 25, 2025.
Week 10th, 2025:Kim, Seong-hee (March 11, 2025).아이유·박보검·서강준·박형식·문가영, 10주차 드라마 출연자 화제성 TOP5(굿데이터 펀덱스) [IU, Park Bo-gum, Seo Kang-joon, Park Hyung-sik, Moon Ga-young, Top 5 Drama Casts in Week 10 (Good Data Fundex)].Top Star News (in Korean). RetrievedJune 6, 2025.
Week 11st, 2025:Kim, Seong-hee (March 18, 2025).아이유, '폭싹 속았수다'로 드라마 출연자 화제성 1위(굿데이터 펀덱스) [IU, 'When Life Gives You Tangerine', Tops Drama Actors' Hot Topic (Good Data Fundex)].Top Star News (in Korean). RetrievedJune 6, 2025.
Week 12nd, 2025:Kim, Seong-hee (March 25, 2025).아이유·박보검, '폭싹 속았수다'로 드라마 출연자 화제성 1·2위 휩쓸어...박은빈·이준영·서강준 뒤이어 (굿데이터 펀덱스) [IU and Park Bo-gum, 'When Life Gives You Tangerine' Sweep 1st and 2nd Places in Drama Cast Topics... Following Park Eun-bin, Lee Jun-young, and Seo Kang-joon (Good Data Fundex)].Top Star News (in Korean). RetrievedJune 6, 2025.
Week 13th, 2025:Kim, Seong-hee (April 1, 2025).아이유·박보검·김선호·서강준·박은빈, 13주차 드라마 출연자 화제성 TOP5(굿데이터 펀덱스) [IU, Park Bo-gum, Kim Seon-ho, Seo Kang-joon, Park Eun-bin, Top 5 Drama Casts in Week 13 (Good Data Fundex)].Top Star News (in Korean).
Week 14th, 2025:Kim, Seong-hee (April 8, 2025).14주차 드라마 출연자 화제성 TOP10, '폭싹 속았수다'의 아이유·박보검 인기 절정 (굿데이터 펀덱스) [Top 10 Drama Casts in Week 14, IU and Park Bo-gum of 'Tangerine' at the Peak of Popularity (Good Data Fundex)].Top Star News (in Korean). RetrievedJune 6, 2025.
Week 15th, 2025:Kim, Seong-hee (April 15, 2025).아이유·이제훈·박보검·박은빈·박형식, 15주차 드라마 출연자 화제성 TOP5(굿데이터 펀덱스) [IU, Lee Je Hoon, Park Bo Gum, Park Eun Bin, Park Hyung Sik, Top 5 Drama Casts in Week 15 (Good Data Fundex)].Top Star News (in Korean). RetrievedJune 6, 2025.
Week 16th, 2025:Kim, Seong-hee (April 22, 2025).고윤정·정준원·아이유·육성재·박보검, 16주차 드라마 출연자 화제성 TOP5(굿데이터 펀덱스) [Go Yoon-jung, Jung Joon-won, IU, Yook Sung-jae, Park Bo-gum, Top 5 Drama Casts in Week 16 (Good Data Fundex)].Top Star News (in Korean). RetrievedJune 6, 2025.
^Jo, Seo-young (March 31, 2025)."폭싹 속았수다":열풍...시청자 사로잡은 비결은? ["Pokssak Sogatsuda Craze"... What is the secret to captivating viewers?].Consumer Evaluation (in Korean). RetrievedJune 6, 2025.
^한, 지원 (April 2, 2025).패러디 쇼츠부터 틱톡 밈 열풍까지... '폭싹 속았수다' 글로벌 인기 확산 [From parody shorts to TikTok meme craze... 'I'm so fooled' is gaining global popularity].Social Value (in Korean). RetrievedJune 6, 2025.
^Kim, Ji-yoon (April 5, 2025).'폭싹' 홀리다...자개장의 반가운 부활 ['Tangerine' is a hit... The welcome return of mother-of-pearl].Kyunghyang Shinmun (in Korean). RetrievedJune 6, 2025.
^Yang, Dae-soon (March 26, 2025).Since 1989, 처갓집 양념통닭에서 처갓집양념치킨까지 [Since 1989, from Cheogajip Seasoned Chicken to Cheogajip Seasoned Chicken.].Mega Economy (in Korean). RetrievedJune 6, 2025.
^Kim, Dong-hyun (May 11, 2025).'폭싹 속았수다'에 활짝 웃는 기업과 지자체, 매출과 인지도 '쑥' [Companies and local governments experience boom due to "When Life Gives You Tangerines"].Today Korea. RetrievedMay 11, 2025.
^Jeong, Ji-seong (May 5, 2025).'다시 제주로'... 5월 항공편 매진·마케팅 가열 ['Back to Jeju'... May Flights Sold Out, Marketing Heated Up].Maeil Business Newspaper. RetrievedJune 6, 2025.
Moon, Ji-hyun (April 21, 2025).해외 '관식이 병' 유행 뭐길래?...'폭싹' 끝나지 않는 여운 "학 씨만 아니면 돼" ["What's the overseas trend of 'Gwan-sik's disease' all about? ... The lingering effects of 'Pokksak' that won't end: 'As long as it's not Hak-ssi.'"].MyDaily (in Korean). RetrievedJune 7, 2025 – viaNate.
Jo, Eun-ji (April 2, 2025).'폭싹' 박보검, 양관식으로 해외 인기 점령..."관식이 병 열풍" ["'Pokksak' Park Bo-gum, dominating overseas popularity as Yang Gwan-sik... the 'Gwan-sik disease' craze."].TV Report (in Korean). RetrievedMay 21, 2025.
^"우리 아빤데?"...'폭싹' 최대훈 불러온 공감백배 '학씨' 열풍 ["Is that my dad?"... 'Tangerine' Choi Dae-hoon brings about a hundred times more sympathy and 'Hak-ssi' craze].News1 (in Korean). April 2, 2025. RetrievedJune 7, 2025.
^Sung, Do-hyun (April 14, 2025).중국서 '폭싹 속았수다' 박보검·아이유 초상권 무단 사용 논란 [Controversy over unauthorized use of Park Bo-gum and IU's photos in China].Yonhap News Agency (in Korean).Archived from the original on April 14, 2025. RetrievedApril 27, 2025.
^Kim, Ji-eun (June 2, 2025).양관식 옷 입은 김문수 "열심히, 똑바로 산 사람이 대통령 가족 돼야" [Kim Moon-soo, wearing Yang Gwan-sik-style clothes, said, "The person who lives hard and upright should be the president's family."].Money Today (in Korean). RetrievedJune 7, 2025.
^"아이유 '폭싹 속았수다'→김태리 '정년이'…벡델데이, 양성평등 시리즈 10편 선정" [IU'sI Was Totally Fooled → Kim Tae-ri'sJeongnyeoni… Bechdel Day selects 10 gender-equality series].싱글리스트 (in Korean). SingleList. August 12, 2025. RetrievedAugust 12, 2025.
^abcKim, Hyun-hee (July 18, 2025).'폭싹 속았수다', 대상→ 아이유 주연상까지 '3관왕' ('청룡시리즈어워즈')(종합) ['I was fooled by the whole thing', Daesang → IU's Best Actress, 'Triple Crown' ('Blue Dragon Series Awards') (Comprehensive)].Spoort Hankooki (in Korean). RetrievedJuly 18, 2025.
^Park, Jin-young (August 28, 2025).유재석·박보검·아이유·임영웅·안유진, 2025 올해의 브랜드 대상 [Yoo Jae-suk, Park Bo-gum, IU, Lim Young-woong, and Ahn Yu-jin win the 2025 Brand of the Year Award.].Joy News 24 (in Korean). RetrievedAugust 29, 2025.
^Park, Jin-yeong (July 22, 2025).박보검·주지훈→박은빈·박보영·아이유, 글로벌OTT어워즈 후보 [Park Bo-gum·Joo Ji-hoon→Park Eun-bin·Park Bo-young·IU, Global OTT Awards Nominees].Joynews24 (in Korean). RetrievedJuly 22, 2025.
^Kim, Kyung-yoon (September 16, 2025)."서울드라마어워즈 골든버드賞에 '세브란스:단절' 벤 스틸러 감독" [Seoul Drama Awards Golden Bird Award 'Severance: Severance' directed by Ben Stiller].Yonhap News Agency (in Korean).Archived from the original on September 16, 2025. RetrievedSeptember 16, 2025 – viaNaver.
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