| What Would Jesus Buy? | |
|---|---|
 Theatrical release poster | |
| Directed by | Rob VanAlkemade |
| Produced by | Morgan Spurlock Peter Hutchison Stacey Offman |
| Starring | Bill Talen |
| Music by | Steve Horowitz Wade Tonken William Moses |
| Distributed by | Warrior Poets |
Release date |
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Running time | 90 minutes |
| Country | United States |
| Language | English |
What Would Jesus Buy? is a 2007documentary film produced byMorgan Spurlock and directed by Rob VanAlkemade. The title is a take-off on the phrase, "what would Jesus do?". The film debuted on the festival circuit on March 11, 2007, at theSouth By Southwest (SXSW) conference inAustin, Texas. It went into general U.S. release on November 16, 2007.[1]
The film follows the exploits of thesatirical groupReverend Billy and the Church of Stop Shopping. Although founded as a performance collective rather than an actual religious organization, members of the group express spiritual viewpoints against excessiveconsumerism andmaterialism, particularly in the context ofChristmas. The aforementioned Reverend Billy, played by social activist Bill Talen, is intended by its non-Christian performer not asparody but as a living example of past radical preachers.
The film focuses on the issues of thecommercialization of Christmas,materialism, the over-consumption in American culture,globalization, and the business practices of largecorporations, as well as their economic and cultural effects on American society, as seen through the prism of activist and performance artist Bill Talen, who goes by the alias of "Reverend Billy", and his troupe of activists, whosestreet theater performances take the form of a churchchoir called "The Church of Stop Shopping", that sings anti-shopping and anti-corporate songs. The film follows Billy and his choir as they take a cross-country trip in the month prior to Christmas 2005, and spread their message against what they perceive as theevils of patronizing the retail outlets of several different large corporate chains.
The film was produced byMorgan Spurlock, with cinematography by Alan Deutsch, Daniel Marracino, Martin Palafox, Alex Stikich and Rob VanAlkemade. The film was edited by Gavin Coleman and Stela Georgieva.
The film received mixed reviews. On the review aggregator websiteRotten Tomatoes, the film holds an approval rating of 56%, based on 57 reviews, and an average rating of 5.96/10. The site's critical consensus reads, "WWJB is an eye opening doc about consumerism that manages to be both funny and informative."[2] The film has a score of 60 onMetacritic, indicating "mixed or average reviews".[3]
