 West Hollywood Gateway exterior | |
 | |
| Location | 7100Santa Monica Boulevard,West Hollywood, California |
|---|---|
| Coordinates | 34°05′24″N118°20′41″W / 34.09°N 118.3447°W /34.09; -118.3447 |
| Opening date | March 2004 |
| Developer | J.H. Snyder Company |
| Management | Colliers International |
| Owner | Clarion Partners |
| Architect | Jerde Partnership |
| Stores and services | 18 |
| Anchor tenants | 2 |
| Floors | 2 |
| Website | www.westhollywoodgateway.com |
TheWest Hollywood Gateway is a 248,000 sq ft (23,000 m2) two-level urban verticalretail power center inWest Hollywood, California. It was developed by the JH Snyder Company and designed by architect Jon Jerde, located on the southwest cornerSanta Monica Blvd. andLa Brea Avenue at the border ofWest Hollywood andLos Angeles.[1] The structure features two subterranean parking levels and two above-ground retail levels.
The mall is anchored by the firstbig box retailers in the city,Target andBest Buy, and it also features eight restaurants as well as several retail stores.[2]
Occupying a total of 257,000 square feet (23,900 m2), construction on the West Hollywood Gateway began in September 2002 as part of theCity of West Hollywood's Santa Monica Blvd. Redevelopment project. The West Hollywood Gateway opened to the public in March 2004. The site includes the free-standing famousHollywood landmark, theFormosa Cafe.
The center "features a large outdoor plaza that functions as a civic square, inviting pedestrian activity through the use of outdoor eating areas, fountains, public art, retail kiosks and lush landscaping."[3]
The center is also home to thee/MotioN (2003), an artwork by video artistPaul Tzanetopoulos that uses projection technology, located above the main courtyard.[4]e/MotioN features dynamic video projections on a large facade at a key intersection. Using vibrant colors, these projections form a constantly shifting light mural. An adjacent LED display updates hourly with real-time site images to enhance the overall visual. The artwork consists of three such projections that blend into an evolving montage, combining color, motion, and patterns to create a kinetic painting reflective of the surrounding area.[5]
