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 An opened bag of Werther's Originals | |
| Product type | Confectionery |
|---|---|
| Owner | August Storck[1] |
| Country | Germany |
| Introduced | 1969; 57 years ago (1969) |
| Markets | Worldwide |
| Website | www |
Werther's Original (from the originalGerman:Werthers Echte) is a brand ofcaramel andbutterconfectionery owned by the German companyAugust Storck, based inBerlin,Germany. The candy is popular inEurope andNorth America.
The sweet brand is named after the town ofWerther inWestphalia, where the company was founded in 1903. In 1969, the sweet began marketing under the brand name Werthers Echte. The brand name Werther's Original was adopted in the 1990s for the international market.[2] They are now manufactured nearby, in the town ofHalle.
The originalWerthers Echte was a caramelhard candy.
Later variants included chewytoffees, and a soft, waxy form which melts easily inside the mouth called "butterscotch-melts." A variant withchocolate filling is also available, as well as three sugarless variants that useisomalt as a sugar substitute: the originalbutterscotch flavour, a butterscotchcoffee swirl, and a butterscotch mint swirl.
A product available in the United Kingdom is "Werther's Chocolate," a dark and milk chocolate withbutterscotch running through it, sold in the same packaging and wrappers as Werther's Originals. A variant available in Canada and the United States, "Butterscotch Apple Filled," has a green-apple-flavored filling.
Well-known TV advertisements inGermany and theUnited Kingdom from the late 1980s featured an older man offering Werther's butterscotch to a boy. The actorArnold Peters appeared in them.[3] In theUnited States commercials, TV actorRobert Rockwell played the kind-hearted grandfather. One of these ads[4] was dubbed into Japanese[5] and aired in Japan in the early 2000s. Its off-putting voice acting led to it becoming an Internet meme in Japan on sites such as2channel andNico Nico Douga.[6][better source needed] OneBritish advertisement consisted of a montage of the grandfather and grandson bonding together (for example, pointing at animals out of train windows). The lyrics of the song which accompanied this ended: "When one who loves you says to you: You're someone very special too."
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