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| Product type | Breakfast cereal |
|---|---|
| Owner | Weetabix |
| Country | United Kingdom |
| Related brands | Weetabix |
| Markets | United Kingdom Republic of Ireland Scandinavia France |
| Website | https://www.weetabixfoodcompany.co.uk/our-brands/weetos |
Weetos is a brand of chocolate-flavouredbreakfast cereal produced byWeetabix Food Company. The name comes from the fact that its primary ingredient is wheat (Weet-) and the cereal pieces are inO shapes (-Os), the same naming convention that is used on the company's flagship cerealWeetabix (Wheat Biscuits).
The brand initially began with the Weetos cereal, officially known asWeetos Chocolate Flavour, and has expanded to includeWeetos Meteors,Weetos Bars (which are cereal snacks in bar-form), andWeetos vs. Alien Invaders.[1]
Weetos has been marketed primarily toward children and younger consumers by the Weetabix Food Company and, as a result, has a long history withmascots. The original mascot, introduced in 1987, was a skateboarder named Derek, who "found life really boring, until new Weetos came out of the blue!", delivered in a broadWest Midlands accent. From 1992, the breakfast mascot wasProfessor Weeto, an elderly gentleman dressed in a whitelabcoat, whose remaining hair was white and who wore a pair of spectacles constructed from two large Weetos pieces. He was the mascot that acted as the creator and sole advertiser for the cereal. In 2010, he was replaced byThe Weeto, a strong Weeto with arms and legs who'd do anything to get into the cereal for children.
In 2006, Weetabix Food Company lowered the amount of sugar present in Weetos by over 35% as part of a drive to appeal to health conscious parents, which resulted in a change of flavour.[2] This was coupled with the dropping of long-running mascot Professor Weeto in favour of neutral images of children participating in various sports.
| Nutritional value per 100 g (3.5 oz) | |||||||||||||||||||||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Energy | 1,594 kJ (381 kcal) | ||||||||||||||||||||||||||||||||||
74.7g | |||||||||||||||||||||||||||||||||||
| Sugars | 23.5g | ||||||||||||||||||||||||||||||||||
| Dietary fibre | 6.2g | ||||||||||||||||||||||||||||||||||
4.9g | |||||||||||||||||||||||||||||||||||
| Saturated | 1g | ||||||||||||||||||||||||||||||||||
8.4g | |||||||||||||||||||||||||||||||||||
| |||||||||||||||||||||||||||||||||||
Serving size 30g | |||||||||||||||||||||||||||||||||||
| †Percentages estimated usingUS recommendations for adults.[3] | |||||||||||||||||||||||||||||||||||
Weetos is packaged in a brown rectangular cardboard box with the logo and an advert of whatever toy is inside.
Ingredients includewholegrain wheat (41%), wheat flour,sugars,cocoa powder,vegetable oil, milk powder and various vitamins and minerals.
Launched in 2008, Weetos Meteors is aspace-themed cereal that combines the original O-shape pieces with star and meteor shapes ones. It is one of the few breakfast cereals that directly advertises to children seeing as it is not high in fat, salt and sugar (HFSS) and as a result, doesn't qualify forOfcom's ban on promotional tie-ups with HFSS food products.[4]
Launched in 2011, Weetos vs. Alien Invaders contains both the original O-shaped pieces along with three ringed alien pieces.[1]
Weetos is also available in a 20g cereal bar. They contain chocolate flavour wheat hoops and form a soft and chewy bar, with a layer of milk chocolate on the bottom, and are individually wrapped.
