| |
|---|---|
| Broadcast area | UpperHudson Valley, lowerCapital District |
| Frequency | 93.5MHz |
| Branding | Oldies 93.5 |
| Programming | |
| Format | Oldies |
| Affiliations | Premiere Networks |
| Ownership | |
| Owner |
|
| History | |
First air date | 1968 (1968) (as WHUC-FM) |
Former call signs |
|
Call sign meaning | Cruisin' (former branding) |
| Technical information[1] | |
Licensing authority | FCC |
| Facility ID | 63532 |
| Class | A |
| ERP | 5,800 watts |
| HAAT | −5 meters (−16 ft) |
| Links | |
Public license information | |
| Webcast | Listen live (viaiHeartRadio) |
| Website | oldies935 |
WZCR (93.5FM, "Oldies 93.5") is anoldies radio station licensed toHudson, New York, and servingColumbia andGreene counties as well as the upperHudson Valley, the southernCapital District, andBerkshire County, Massachusetts. The station is owned byiHeartMedia and broadcasts from a tower located near theHudson River in Hudson.
WZCR signed on in 1969 as WHUC-FM, sister toWHUC and the first FM station between Kingston and Albany. Initially airing automatedeasy listening music, the station would flip to a simulcast of WHUC's successfulTop 40 format by 1971, a format it would keep for the next decade. During this time, it was not uncommon for the WHUC stations to appear in the ratings for the Albany market to the point that some Albany businesses advertised on the stations.
With theFederal Communications Commission requiring stations to stop simulcasting, the simulcast was broken in April 1981 with WHUC-FM flipping to automatedadult contemporary programming fromDrake-Chenault and taking the WRVW calls. This format was selected by the station's current general manager. The station would take several variations of AC before flipping tocountry in 1988. Country would only last a couple of years before the station went through a variety of formats, includingstandards,big band, and anoldies format called93Gold FM.
WRVW's oldies format was never a winning proposition, with two strong Albany oldies stations,WGY-FM andWTRY dominating the Hudson market. This would continue until early 1995 when Straus Media, owners ofWCTW andWCKL in Catskill, bought WHUC and WRVW. Straus had earlier purchasedWELV andWWWK in Ellenville and all those stations, with the exception of WELV moved to the studios onRoute 9G in Hudson.
In early 1995, WRVW and WWWK joined together as "Thunder Country", a satellite-fed "Hot Country" format; with this format change, WRVW took the WTHK calls. WTHK struggled againstWGNA-FM to the north andWRWD to the south, however the station did last out the 1990s. It was in 1997 that Straus's Hudson/Catskill stations were relocated to the company's Poughkeepsie headquarters, a move met with some local criticism.
The sale of Straus Media toiHeartMedia (then known as Clear Channel Communications) in 2000 led to the divestiture of the Hudson/Catskill stations andWBPM in Kingston to Concord Media, an affiliated holding company. With this sale came the relocation of WTHK and its sister stations to its old facility in Hudson along with a format change that November to an oldies format with the WZCR calls soon following. Clear Channel would later buy the Hudson/Catskill stations (except WCKL) in early 2003 with satellite-fed programming being soon replaced. WZCR would drop satellite broadcasting and go local in January 2005. The station continues to be a strong ratings leader with the oldies format.

On two occasions (in 2004 and 2005), WZCR was simulcast on WCKL as filler programming while Clear Channel unsuccessfully tried to sell that station due to market concentration concerns.
42°15′14″N73°45′43″W / 42.254°N 73.762°W /42.254; -73.762