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| Broadcast area | Miami–Ft. Lauderdale–South Florida |
| Frequency | 106.7MHz (HD Radio) |
| Branding | El Nuevo Zol 106.7 FM |
| Programming | |
| Language | Spanish |
| Format | Contemporary hit radio–Latin pop–reggaeton–tropical music |
| Ownership | |
| Owner |
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| History | |
First air date | August 15, 1962; 63 years ago (1962-08-15) |
Former call signs |
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| Technical information[1] | |
Licensing authority | FCC |
| Facility ID | 66376 |
| Class | C1 |
| ERP | 98,000 watts |
| HAAT | 302 meters (991 ft) |
Transmitter coordinates | 25°59′34″N80°10′27″W / 25.99278°N 80.17417°W /25.99278; -80.17417 |
| Links | |
Public license information | |
| Webcast | Listen live |
| Website | www |
WXDJ (106.7FM, "El Nuevo Zol 106.7 FM") is a commercial radio station licensed toFort Lauderdale, Florida, and serving theMiami-Ft. Lauderdale-South Floridaradio market with secondary coverage of theWest Palm Beach-Boca Raton market. The station airs aSpanish-languagecontemporary hit radioformat and is owned by WRMA Licensing, Inc., a division of theSpanish Broadcasting System.[2][3]
WXDJ's studios and offices are located at the Raul Alarcon Broadcast Center on Northwest 77th Avenue inMedley. It has aneffective radiated power (ERP) of 98,000 watts. Thetransmitter is located on Fifth Street inPembroke Park in southernBroward County.[4] The station broadcasts usingHD Radio technology.[5]
WXDJsigned on the air on August 15, 1962, as WFTL-FM.[6] It was owned by the WFTL Broadcasting Company and was thesister station to WFTL (1400 AM, nowWFLL). In 1974, as abeautiful music outlet, it changed itscall sign to WGLO.[7]
In 1979, the station switched tocontemporary hit radio as WSDO-FM "Studio 107". In 1982, the station rebranded again, playingeasy listening andmiddle of the road music as WWJF "Joy 107". On December 10, 1984, the station changed call letters for a fourth time as WJQY. WJQY achieved high ratings with asoft adult contemporary format. The station's programming came from theTranstar Radio Networks's satellite-fed "Format 41" service.
By the early 1990s, WJQY was lagging behind its competitors in the ratings. In order to improve the situation, in July 1993, station owner Tak Communications rebranded the station as "Tropics 106.7", changed WJQY's call letters to WTPX, and shifted to ahot adult contemporary format. WTPX only lasted nine months, as the format failed to improve the station's ratings woes. In addition, Tak filed for bankruptcy in the early 1990s, with EZ Communications acquiring two of the three Tak radio stations, WTPX and Philadelphia'sWUSL, in October 1993.
However, EZ did not own WTPX for very long, as the company decided to leave the Miami market shortly after its acquisition. EZ also ownedurban adult contemporary-formattedWHQT, which was swapped toCox Radio in exchange forWSOC-FM inCharlotte. However, EZ could not sell WTPX to Cox;FCC's ownership rules at the time prohibited one company from owning more than two FM's in one market, and Cox already ownedWFLC. Instead, EZ sold WTPX to theSpanish Broadcasting System, with the sale being completed in August 1994.
On August 25, 1994, at 12:10 am, after playingDonna Summer's "Last Dance", and a short good bye from South Florida radio veteran George Sheldon discussing the history of the 106.7 FM frequency, the station changed to aSpanishsoft adult contemporary format, branded as WRMA "Romantica 106.7". The first song wasJon Secada's Spanish version of "Just Another Day".[8][9] “Romantica 106.7” began enjoying a ratings boost, prompting another station, one dial position away, to switch to a similar Spanish ballad format, becomingWAMR-FM. The two stations competed for the Spanish-speaking adult audience into the early 2000s, with both stations usually in the top 10.
In the new millennium, WRMA dropped its focus on Latin ballads and began playing new music, often from unfamiliar artists. Then in 2010, the station moved to a 90s/2000s Spanish hits format, with few new songs.[10] However, the move did not click with listeners as WRMA started to see a decline in the ratings, leading to rumors of a possible format flip.
In May 2012, SBS began registering new domains for WRMA, followed by the signing of formerWPOW morning host DJ Laz to do mornings at sister stationKXOL inLos Angeles. On June 25, 2012, at midnight, WRMA dropped its Spanish contemporary format to become "DJ106.7", a bilingualdance/rhythmic contemporary format, featuring English-language rhythmic pop and dance hits mixed in with Latin rhythmic currents and utilizing bilingual DJs. The flip coincided with the station bringing back DJ Laz (the inspiration for the station's moniker) to the Miami airwaves on July 4, 2012, when his non-compete clause with WPOW expired, even though he was doing the show from KXOL (but would not bevoice tracked, as he did it live for Miami listeners).[11]
Upon the day of the station's debut of DJ Laz's show, the station added more air staffers and mixers to the lineup, most of them alumni from other stations.[12] The station called itself "Miami's New #1 Party Station", using the same fonts and slogan as KXOL. Competition included Top 40/CHRWHYI, R&B/Hip-HopWEDR, and DJ Laz's previous station, WPOW, which also used the slogan "Miami's Party Station". By August 2013, WRMA began to move further away from a bilingual approach and Hispanic rhythmic sound to a more conventional rhythmic Top 40 presentation. That resulted inNielsen BDS placing the station on its Rhythmic reporting panel, giving WPOW its first serious competition sinceWPYM left the air in February 2005.
On November 28, 2013, at midnight, WRMA, citing low ratings and the surprise departure of DJ Laz, dropped its dance/rhythmic Top 40 format and began simulcasting the Tropical programming heard on co-ownedWXDJ (95.7 FM) as part of a format and call letter swap between the two stations. The last song played on "DJ 106.7" was "Take Over Control" byAfrojack. The simulcast ended on January 6, 2014, when the Tropical format moved to 106.7 FM permanently, and the new WRMA at 95.7 FM flipped to Spanish hot AC. The new WXDJ began using the moniker "El Nuevo Zol 106.7". The move gives the Spanish contemporary format more coverage intoBroward County than it had at 95.7 FM.[13]
