 | |
| Broadcast area | Myrtle Beach, South Carolina |
|---|---|
| Frequency | 97.7MHz |
| Branding | Mix 97.7 |
| Programming | |
| Format | Top 40 (CHR) |
| Affiliations | Premiere Networks Westwood One |
| Ownership | |
| Owner |
|
| WGTR,WLQB,WRXZ,WYNA | |
| History | |
First air date | September 1971; 54 years ago (1971-09) |
Former call signs | WINH-FM (1971–1975) WGMB (1975–1985)[2] WMXX (1985–1986)[3][4] WGMB (1986–1989) WBPR (1989–1993)[5] |
| Technical information[6] | |
Licensing authority | FCC |
| Facility ID | 12181 |
| Class | C1 |
| ERP | 100,000watts |
| HAAT | 219 meters (719 ft) |
Transmitter coordinates | 33°35′45″N79°3′11″W / 33.59583°N 79.05306°W /33.59583; -79.05306 |
| Links | |
Public license information | |
| Webcast | Listen live (viaiHeartRadio) |
| Website | mix977 |
WWXM (97.7FM) is atop 40 (CHR)station licensed toGarden City, South Carolina and serves theGrand Strand area. TheiHeartMedia, Inc. outlet is licensed by theFederal Communications Commission (FCC) to broadcast with aneffective radiated power (ERP) of 100 kW. The station goes by the nameMix 97.7. Its studios are located on the U.S. 17 Bypass inMyrtle Beach, and itstransmitter is inMurrells Inlet.
The station was located inGeorgetown, South Carolina for many years prior to a power increase from 3,000 to 50,000 watts. The station originally signed on the air as WINH-FM, a companion toWINH (AM) owned by the Winyah Bay Broadcasting Company in September 1971. In 1975 the station's call letters changed to WGMB and became known as"The New 98 Rock WGMB". Years later that slogan was changed into"98 Rock WGMB, We're The Rock Of The Bay!" as the marketplace adopted digital tuners. For a brief time in the mid-1980s, the station wasAC with the new call letters WMXX, under the new moniker as"Magic 97.7", and the logo used onbillboards resembled that ofWMAG inHigh Point, North Carolina.[citation needed]
After the station improved its signal, it was known as WBPR and then again as WGMB under their new moniker as"The New Power 98 FM" and had aCHR with a rhythmic lean. Later the format moved in a more mainstream CHR direction, and on November 1, 1993, the change to then new current moniker as"The New Mix 97.7" and the current call letters as WWXM was made in the early 1990s and WWXM had aHot AC format was used for several years. The signal was eventually improved to 100,000 watts and the city of license was moved toGarden City Beach.[citation needed]
Root Communications ofDaytona Beach bought WWXM in a deal announced in June 1997[7] and moved it fromWaccamaw Pottery to studios shared byWWSK andWGTR near the back gate of the formerMyrtle Beach Air Force Base.[8] As of 2000, Booger and Leanne Sullivan co-hosted the morning show.[9] Qantum Communications Inc. purchased Myrtle Beach's Root Communications Group LP stations in 2003.[10]
On May 15, 2014, Qantum Communications announced that it would sell its 29 stations, including WWXM, to Clear Channel Communications (nowiHeartMedia), in a transaction connected to Clear Channel's sale ofWALK AM-FM inPatchogue, New York toConnoisseur Media via Qantum.[11] According to FCC records, the transaction was consummated on September 9, 2014.[12][13]