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| Broadcast area | Knoxville, Tennessee |
|---|---|
| Frequency | 102.1MHz (HD Radio) |
| Branding | Star 102.1 |
| Programming | |
| Format | Contemporary hit radio |
| Affiliations | Premiere Networks |
| Ownership | |
| Owner |
|
| WNOX,WKHT,WCYQ | |
| History | |
First air date | 1978; 48 years ago (1978) |
Former call signs |
|
Call sign meaning | Star |
| Technical information[2] | |
Licensing authority | FCC |
| Facility ID | 29727 |
| Class | C1 |
| ERP | 15,000 watts |
| HAAT | 603 meters |
Transmitter coordinates | 35°48′41.00″N83°40′8.00″W / 35.8113889°N 83.6688889°W /35.8113889; -83.6688889 |
| Links | |
Public license information | |
| Webcast | Listen Live |
| Website | star1021fm.com |
WWST (102.1FM, "Star 102.1") is a radio station licensed toSevierville, Tennessee, and serving theKnoxville market. The station is owned bySummitMedia. The station is atop 40 (CHR) station that broadcasts with 15,000 watts of power and is known on-air as "Star 102.1".
102.1 FM was known as WSEV-FM (co-owned withWSEV/930 in Sevierville) in its early years and was automated. In 1981, the station started playing a mix ofadult contemporary andcountry music as "U-102". Eventually, the station started playing adult contemporary exclusively.
WMYU had been on the 102.1 frequency since 1981. They were known as U102 and listed in the Tennessee Football program as a station that carried the Vol Network football broadcast identified as WMYU Sevierville/Knoxville. They were also the official sponsoring station of Boomsday which takes place on Sunday night before Labor Day and started back in 1986. On that same date,sister station 93.1 FM changed toStar 93.1 FM with the call sign "WWST".[3] On March 9, 2001, the two stations swapped frequencies moving the WWST call letters to 102.1 FM asStar 102.1 while the "WMYU" call letters were moved to 93.1 FM where they remained until late 2008.[1]
Journal Communications and theE. W. Scripps Company announced on July 30, 2014, that the two companies would merge to create a new broadcast company under the E. W. Scripps Company name that owned the two companies' broadcast properties, including WWST. The transaction was completed in 2015, pending shareholder and regulatory approvals.[4] Scripps exited radio in 2018; the Knoxville stations went toSummitMedia in a four-market, $47 million deal completed on November 1, 2018.[5]
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