 Original Max 98.3 logo with "Playin' it All!" slogan. | |
| Broadcast area | Lakeland-Winter Haven |
|---|---|
| Frequency | 98.3kHz (HD Radio) |
| Branding | Max at 98.3 |
| Programming | |
| Format | Adult hits |
| Subchannels | |
| Ownership | |
| Owner | Hall Communications |
| History | |
First air date | 1990; 35 years ago (1990) (as WSCF) |
Former call signs |
|
Call sign meaning | RZ = "Rose" (after previous moniker) |
| Technical information[1] | |
Licensing authority | FCC |
| Facility ID | 72687 |
| Class | C2 |
| ERP | 27,000watts |
| HAAT | 203 meters (666 ft) |
Transmitter coordinates | 27°51′11.1″N81°52′1.3″W / 27.853083°N 81.867028°W /27.853083; -81.867028 |
| Translator(s) | See § HD subchannels and translators |
| Links | |
Public license information | |
| Webcast | Listen live |
| Website | max983fm |
WWRZ (98.3MHz) is acommercialFMradio station inFort Meade, Florida, broadcasting to theLakeland-Winter Haven area ofCentral Florida. It broadcasts anadult hits varietyradio format and is owned byHall Communications.
Prior to January 2, 2006, the station was dubbed "98.3 The Rose" and had anAdult Contemporary format. The station uses the slogan "Playin' it All!" with aplaylist that includesnew wave,pop,rock, anddance hits. Songs from the 1970s through the 2010s are included. The station's schedule isautomated, as is typical of most adult hits stations.
The station's longtime morning show, the "Big Max Morning Show," was hosted by co-sidekicks Eric Michaels and Mike Lee. The show concluded on January 6, 2025.[2]
WWRZ rebranded to "Max at 98.3" at 11:00 AM, January 28, 2025, keeping its former slogan "Playin' it All" and adopting an adult hits variety format.
WWRZ simulcasts several stations on its HD subchannels. These subchannels are relayed by several translators.
| Call sign | Frequency | City of license | FID | ERP (W) | HAAT | Class | FCC info |
|---|---|---|---|---|---|---|---|
| W296CS | 107.1 FM | Lakeland, Florida | 139198 | 250 | 131 m (430 ft) | D | LMS |
| Call sign | Frequency | City of license | FID | ERP (W) | HAAT | Class | FCC info |
|---|---|---|---|---|---|---|---|
| W240DB | 95.9 FM | Auburndale, Florida | 76209 | 250 | 62 m (203 ft) | D | LMS |
| W242AK | 96.3 FM | Lakeland, Florida | 76167 | 180 | 83 m (272 ft) | D | LMS |
| W291AG | 106.1 FM | Highland City, Florida | 76175 | 250 | 186 m (610 ft) | D | LMS |
| W300CY | 107.9 FM | Lake Wales, Florida | 145128 | 100 | 122 m (400 ft) | D | LMS |
| Call sign | Frequency | City of license | FID | ERP (W) | HAAT | Class | FCC info |
|---|---|---|---|---|---|---|---|
| W244BJ | 96.7 FM | Lakeland, Florida | 138530 | 250 | 127 m (417 ft) | D | LMS |
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