 | |
| Broadcast area | Bloomington-Normal |
|---|---|
| Frequency | 100.7MHz |
| Branding | Now 100.7 |
| Programming | |
| Format | Hot Adult Contemporary Christmas Music (Nov.-Dec.) |
| Ownership | |
| Owner |
|
| WBBE,WIHN | |
| History | |
First air date | August 12, 2005; 19 years ago (2005-08-12) (as WVMG) |
Former call signs |
|
| Technical information[1] | |
Licensing authority | FCC |
| Facility ID | 164105 |
| Class | A |
| ERP | 4,200watts |
| HAAT | 105 meters (344 ft) |
Transmitter coordinates | 40°27′8.1″N88°57′48.3″W / 40.452250°N 88.963417°W /40.452250; -88.963417 |
| Links | |
Public license information | |
| Webcast | Listen Live |
| Website | WWHX Online |
WWHX (100.7MHz) is acommercialFMradio station inNormal, Illinois, serving theBloomington-Normalradio market. It is owned by Woodward Community Media through licensee Woodward Community Media Bloomington, LLC.[2] It airs ahot adult contemporaryradio format, switching toChristmas music for much of November and December. The studios are at 1 Brickyard Drive in Bloomington.
WWHX is aClass A FM station, with aneffective radiated power (ERP) of 4,200watts. Thetransmitter is off East Hamilton Road near Morrissey Drive (U.S. Route 150) in Normal.[3]
The stationsigned on the air on August 12, 2005; 19 years ago (2005-08-12). The originalcall sign was WVMG and the moniker was "Magic 100.7." It received itsFCC license on January 10, 2006.[4] Magic was a direct competitor to Star 107.7 (nowWIBL). But Magic 100.7 had a better signal within Bloomington/Normal. The station was able to eventually drive competitor Star 107.7 out of the format in 2007.
Throughout its years as an AC station, it flipped to Christmas music every November. The station hired Fasig, a known talent fromWBNQ as a morning host.
In March 2012, then-ownerConnoisseur Media pulled the plug on Magic. It flipped to aTop 40 (CHR) format as "Hits 100.7."
The station continued to air contemporary hit music until April 1, 2018. On that date, it shifted over to aRhythmic Contemporary format with the branding "Hot 100.7: The Beat of BloNo." The first song was "Hot in Herre" byNelly.[5] It played the top rhythmic hits of the day mixed with titles from the past decade.[5]
On November 1, 2021, WWHX dropped its Rhythmic Contemporary format and began stunting with Christmas music as "100.7 - Bloomington-Normal's Christmas Station".[6]
After the holidays, on January 1, 2022, the station flipped tohot adult contemporary as "Now 100.7." The first song on "Now" was "Take Me to Church" byHozier.[7]
On Feb 6, 2025, Woodward announced a sale of WWHX to Northwestern Media, which owns stations such asKTIS-FM andWCIC.[8] This sale concludes Woodward's sell off of Bloomington-Normal cluster shortly after buying Springfield IL stations fromMid-West Family Broadcasting in November 2024.[9] The sale will result in the end of the hot AC format, as Northwestern does not run secular formats on their stations.
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