| Broadcast area | Greensboro, North Carolina |
|---|---|
| Frequency | 105.7MHz (HD Radio) |
| Branding | Real Rock 105.7 |
| Programming | |
| Format | Mainstream rock |
| Ownership | |
| Owner |
|
| WPTI,WMAG,WTQR,WMKS | |
| History | |
First air date | 1947 (as WSIC-FM) |
Former call signs | WSIC-FM (1947-?) WFMX (?-9/25/2006) WMKS (9/25/2006-1/3/2014)[1] |
Call sign meaning | W VBuZz (former branding) |
| Technical information[2] | |
Licensing authority | FCC |
| Facility ID | 501 |
| Class | C1 |
| ERP | 30,000watts |
| HAAT | 472 meters (1,549 ft) |
Transmitter coordinates | 36°22′28″N80°22′31″W / 36.37444°N 80.37528°W /36.37444; -80.37528 |
| Links | |
Public license information | |
| Webcast | Listen Live |
| Website | realrock1057.iheart.com |
WVBZ (105.7FM, "Real Rock 105.7") is amainstream rockradio station serving thePiedmont Triad region. The station is a part ofiHeartMedia, Inc.'s cluster in theGreensboro/Winston-Salem market and is licensed toClemmons, North Carolina. It has studio facilities and offices located on Pai Park in Greensboro, and a transmitter site is located atopSauratown Mountain nearPinnacle, North Carolina.
105.7 FM, originallyWFMX, was a well known and popularcountry station licensed toStatesville, North Carolina. WFMX was popular for its coverage ofNASCAR, dubbing itself as"The Racin' Station". The station started service on May 3, 1947 asWSIC-FM. It, along with its sister stationWSIC, was the first AM and FM radio station simulcast combo to sign on simultaneously in the nation.
The station is also credited as the first FM radio station in the United States to program the country music format.
While the call letters have no specific meaning, they were purchased by then ownerStatesville Broadcasting Company from theAmerican Broadcasting Company in New York in 1958.
Starting in the late 1980s, WFMX broadcast from a tower inRowan County and its 100,000-watt signal covered the Charlotte, Greensboro-High Point-Winston-Salem, and Raleigh-Durham markets. As a result, the station would see their ratings show up in the Arbitrons in each of the three markets, yet they remained true to the roots of serving the Piedmont of North Carolina. The station's signal could, also, be heard in portions of South Carolina, Virginia, and Tennessee.[citation needed]
AfterHurricane Hugo, WFMX broadcast from its transmitter site, since the studios had no power, using apanel truck. Information about affected areas was relayed to WFMX throughham radio.[3]
WFMX was owned by Texas-based Mercury Broadcasting Inc. and operated in a J.S.A. (Joint Sales Agreement) withClear Channel Communications. With the move to Greensboro/Winston-Salem, Clear Channel purchased the facility.
On July 19, 2006, WFMX signed off from its Statesville location after nearly 50 years, and prepared for a move to a community of license ofClemmons, North Carolina. This move was extremely controversial for several reasons. WFMX was a staple of the Statesville community and was considered to be one of the most popular radio stations in the Charlotte market. The town switch would move the station from the Charlotte market to the Greensboro-High Point-Winston-Salem market. Many listeners were also under the impression that after the station moved to Clemmons that it would remain a country station and keep many of the same programs and DJs.
105.7 KISS-FM
When the station returned to the air on July 24, 2006 to the Greensboro-Winston-Salem-High Point market,[4] after several days ofstunting with a loop of song clips and sound blurbs centered around the word "Kiss", WFMX flipped to anAdult R&B format, taking on theWMKS calls and using the "105.7KISS-FM" moniker/slogan. It became the Piedmont Triad region's second Adult R&B outlet as they took on the more-establishedWQMG, which is owned byEntercom. They also were the second station in the Clear Channel family to adopt the "KISS-FM" brand as an Adult R&B, the other beingWKUS out ofNorfolk, Virginia.[citation needed] Kiss FM airedSteve Harvey andMichael Baisden. The same "Kiss" stunt loop used for the format flip would later be incorporated into a longer stunt loop in December 2006 in Raleigh, when soft-AC WRSN "Sunny 93.9" (now country-flavored WNCB "B93.9") flipped to rhythmic AC as WKSL "93.9 KISS-FM." In February 2007, the WFMX calls would go to an AC station in Skowhegan, Maine, dubbed "Mix 107.9."[4]
105.7 Hit Music NOW
On May 22, 2009, WMKS changed their format to a rhythmic-leaning Top 40, branded as "105.7 Hit Music Now". For the first few months of the station's launch, WMKS played more than 20,000 songs in a row, before taking a commercial break, which occurred in the following August. It became the second Top 40 station in the Triad, competing with Dick Broadcasting's longtime (and more mainstream focused) Top 40 station,WKZL. On August 17, 2009, they became the first station outside the Triangle area to broadcastBob and the Showgram during morning drive. However, in June 2010, due to poor ratings, WMKS ceased airing the Showgram and switched to "Brotha' Fred" in the mornings, which originates fromWKSC-FM. It also had competition with Urban rivalWJMH, another factor in their reason to play rhythmic hits, but stay within the Top 40/CHR realm.
105.7 the Buzz
105.7 Now moved to100.3 FM on January 1, 2014 at 5 p.m., taking the spot of sister station WVBZ and rebranded as "100.3 KISS FM." WMKS then became "The Buzz" and shifted its format toAlternative rock.[5][6] On January 3, 2014 the call letters switched toWVBZ.[1] On February 24, 2014, WVBZ addedWoody & Wilcox fromWEND in the morning.[7]
The Triad's 105.7/Man Up!
On May 22, 2015, at 6 a.m., WVBZ changed tomainstream rock, branded as "The Triad's 105.7", though most verbal references identify the station as "105.7 Man Up!". The previous format caused the station to fall to 1.6 in theNielsen ratings. WVBZ had the same playlist as WROO in Greenville and shared some of the same talents[8][9] This move marks the fourth different format on the 105.7 frequency since the move from Statesville.
Real Rock 105.7
On March 1, 2021, WVBZ rebranded as "Real Rock 105.7". The station added current rock product to its mix of rock hits from the past forty years moving to a straight up mainstream rock.[10]
