 | |
| Broadcast area | Fredericksburg, Virginia |
|---|---|
| Frequency | 99.3MHz |
| Branding | Live 99.3 |
| Programming | |
| Format | Contemporary hit radio |
| Affiliations | Premiere Networks |
| Ownership | |
| Owner |
|
| |
| History | |
First air date | January 26,1988 (as WYND-FM) |
Former call signs | WYND-FM (1988–1989) WPLC (1989–1994) WYSK (1994–1996) WYSK-FM (1996–2008) WWVB-FM (2008–2009)[1] |
Call sign meaning | Vibe (previous branding) |
| Technical information[2] | |
Licensing authority | FCC |
| Facility ID | 22484 |
| Class | A |
| ERP | 3,000watts |
| HAAT | 100 meters (328 ft) |
Transmitter coordinates | 38°8′30″N77°41′34″W / 38.14167°N 77.69278°W /38.14167; -77.69278 |
| Links | |
Public license information | |
| Webcast | Listen Live |
| Website | live993.com |
WVBX (99.3FM "Live 99.3") is acommercialradio stationlicensed toSpotsylvania, Virginia and serving the MetroFredericksburg area. WVBX is owned and operated byAlpha Media LLC, through licensee Alpha Media Licensee LLC.[3] It airs acontemporary hit radio format.[4]
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The station first launched on January 26, 1988, with thecall sign WYND-FM.[5] It aired asmooth jazz/new age music format and was owned by Richard J. Hayes and Associates. On April 10, 1989, WYND-FM changed to WPLC, simulcasting theurban contemporary format of then-WPLZ inPetersburg, also on 99.3. It became WYSK on September 30, 1994.
In 1994, the station was purchased byThe Free Lance–Star, a daily newspaper in Fredericksburg. On July 16, 1996, WYSK modified its call letters to WYSK-FM, switching to anadult contemporary format. On March 4, 2002, WYSK-FM flipped toalternative rock, branded as "99.3 WYSK – The Rock Alternative".
At noon on January 7, 2008, WYSK-FM dropped its alternative format and switched torhythmic contemporary with the station's first song beingJustin Timberlake's "SexyBack". The call letters were changed from WYSK to WWVB-FM on January 11, 2008, to go along with the new moniker "The Vibe".
On August 13, 2009, the call sign was changed from WWVB-FM to WVBX.[6]
On January 23, 2015,Alpha Media "entered into a definitive agreement" to purchase WVBX andsister stationsWFLS-FM,WNTX, andWWUZ from Free Lance-Star License, LLC.[7] The purchase was consummated on May 1, 2015, at a price of $8.1 million.
On June 1, 2018, WVBX rebranded as "Live 99.3".[8] The station is now airing a more traditional contemporary hit radio playlist, moving away from the rhythmic format.[9]
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