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WVBX

From Wikipedia, the free encyclopedia

Radio station in Spotsylvania, Virginia
WVBX
Broadcast areaFredericksburg, Virginia
Frequency99.3MHz
BrandingLive 99.3
Programming
FormatContemporary hit radio
AffiliationsPremiere Networks
Ownership
Owner
  • WFLS-FM
  • WNTX
  • WWUZ
History
First air date
January 26,1988 (as WYND-FM)
Former call signs
WYND-FM (1988–1989)
WPLC (1989–1994)
WYSK (1994–1996)
WYSK-FM (1996–2008)
WWVB-FM (2008–2009)[1]
Call sign meaning
Vibe (previous branding)
Technical information[2]
Licensing authority
FCC
Facility ID22484
ClassA
ERP3,000watts
HAAT100 meters (328 ft)
Transmitter coordinates
38°8′30″N77°41′34″W / 38.14167°N 77.69278°W /38.14167; -77.69278
Links
Public license information
WebcastListen Live
Websitelive993.com

WVBX (99.3FM "Live 99.3") is acommercialradio stationlicensed toSpotsylvania, Virginia and serving the MetroFredericksburg area. WVBX is owned and operated byAlpha Media LLC, through licensee Alpha Media Licensee LLC.[3] It airs acontemporary hit radio format.[4]

History

[edit]
Logo used for WYSK-FM from March 4, 2002 to January 7, 2008.

The station first launched on January 26, 1988, with thecall sign WYND-FM.[5] It aired asmooth jazz/new age music format and was owned by Richard J. Hayes and Associates. On April 10, 1989, WYND-FM changed to WPLC, simulcasting theurban contemporary format of then-WPLZ inPetersburg, also on 99.3. It became WYSK on September 30, 1994.

In 1994, the station was purchased byThe Free Lance–Star, a daily newspaper in Fredericksburg. On July 16, 1996, WYSK modified its call letters to WYSK-FM, switching to anadult contemporary format. On March 4, 2002, WYSK-FM flipped toalternative rock, branded as "99.3 WYSK – The Rock Alternative".

At noon on January 7, 2008, WYSK-FM dropped its alternative format and switched torhythmic contemporary with the station's first song beingJustin Timberlake's "SexyBack". The call letters were changed from WYSK to WWVB-FM on January 11, 2008, to go along with the new moniker "The Vibe".

Logo used until 2018

On August 13, 2009, the call sign was changed from WWVB-FM to WVBX.[6]

On January 23, 2015,Alpha Media "entered into a definitive agreement" to purchase WVBX andsister stationsWFLS-FM,WNTX, andWWUZ from Free Lance-Star License, LLC.[7] The purchase was consummated on May 1, 2015, at a price of $8.1 million.

On June 1, 2018, WVBX rebranded as "Live 99.3".[8] The station is now airing a more traditional contemporary hit radio playlist, moving away from the rhythmic format.[9]

References

[edit]
  1. ^"Call Sign History".FCC Media Bureau CDBS Public Access Database.
  2. ^"Facility Technical Data for WVBX".Licensing and Management System.Federal Communications Commission.
  3. ^"WVBX Facility Record".Federal Communications Commission, audio division.
  4. ^Inside Radio "Format Flips" June 12, 2018
  5. ^Broadcasting Yearbook 1989 page B-314
  6. ^"WVBX 99.3 257A". VARTV.com. June 5, 2010.
  7. ^"Alpha Media To Purchase Free Lance-Star Radio Stations". All Access Music Group. January 23, 2015. RetrievedJanuary 23, 2015.
  8. ^WVBX Relaunches as Live 99.3 Radioinsight - June 1, 2018
  9. ^"Alpha Media, Fredericksburg Launches LIVE 99.3". RetrievedSeptember 11, 2023.

External links

[edit]
Radio stations in theFredericksburg,Virginia area
ByAM frequency
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LPFM
Translators
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CHR /Top 40 radio stations in the Commonwealth ofVirginia


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