| SimulcastsWVBE-FMLynchburg | |
|---|---|
 | |
| Broadcast area | Roanoke metropolitan area |
| Frequency | 97.7MHz |
| Branding | The Vibe 100.1 & 97.7 |
| Programming | |
| Format | Urban adult contemporary |
| Affiliations | Premiere Networks |
| Ownership | |
| Owner | Mel Wheeler, Inc. |
| WFIR,WSLC-FM,WSLQ,WPLI,WPLY,WVBE-FM,WXLK,WZZU | |
| History | |
First air date | 1983; 42 years ago (1983) |
Former call signs |
|
Call sign meaning | Vibe |
| Technical information[1] | |
Licensing authority | FCC |
| Facility ID | 54597 |
| Class | A |
| ERP | 260watts |
| HAAT | 470 meters (1,540 ft) |
Transmitter coordinates | 37°18′30.0″N80°09′46.0″W / 37.308333°N 80.162778°W /37.308333; -80.162778 |
| Links | |
Public license information | |
| Webcast | Listen Live |
| Website | vibe100.com |
WVBB (97.7FM) is acommercialradio stationlicensed toElliston-Lafayette, Virginia, and serving theRoanoke metropolitan area. It is owned and operated by Mel Wheeler, Inc., withstudios and offices on Electric Road in Roanoke.[2] WVBB andsister stationWVBE-FM 100.1Lynchburgsimulcast anurban adult contemporaryradio format. In weekday AMdrive time, the stations carryThe Steve Harvey Morning Show.
WVBB has aneffective radiated power (ERP) of 260watts as aClass A station. Thetransmitter is off Mountain Park Drive inSalem, Virginia, onFort Lewis Mountain.[3]
The stationsigned on the air in 1983; 42 years ago (1983). Its originalcall sign was WRON-FM.
All Access reported on September 20, 2007 that Todd P. Robinson, Inc.'s WKCJ would be swapped to Radio Greenbrier, Inc. forWRON-FM (now on 103.1). The swap took place on August 1, 2008. WKCJ applied to move itscity of license south to Elliston-Lafayette, and put itstower onFort Lewis Mountain, about 10 miles east of Roanoke.
The swap ensured that when Todd P. Robinson, Inc. moved the 97.7 frequency, WRON-FM 103.1 would continue to serveGreenbrier County, West Virginia.
On Wednesday, July 13, 2011, Roanoke, Virginia based Mel Wheeler, Inc. agreed to purchase the station for $675,000. A new application was filed to move the signal to Elliston-Lafayette, on Fort Lewis Mountain, broadcasting 260 watts, but from a height of 1542 feet.
On December 2, 2011, Mel Wheeler, Inc. took ownership and control of WKCJ and began simulcasting the Urban Adult Contemporary format also onWVBE-FM 100.1 inLynchburg, Virginia. On December 9, 2011, the call sign on 97.7 was changed to WVBB. The station has been an almost fulltime simulcast of WVBE since then. It breaks off to serve as the Roanoke-areanetwork affiliate forVirginia Cavaliers football and men's basketball.
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