| Simulcast ofWAMJ,Roswell | |
|---|---|
 | |
| |
| Broadcast area | Metro Atlanta |
| Frequency | 97.5MHz (HD Radio) |
| Branding | Majic 97.5/107.5 |
| Programming | |
| Format | Urban adult contemporary |
| Subchannels | HD2:Classix 102.9 (Urban oldies) |
| Affiliations | Compass Media Networks,Premiere Networks |
| Ownership | |
| Owner |
|
| History | |
First air date | March 9, 1966 (1966-03-09) |
Former call signs |
|
Former frequencies | 97.7 MHz (1966–1995) |
Call sign meaning | "Majic" |
| Technical information[1] | |
Licensing authority | FCC |
| Facility ID | 3105 |
| Class | C3 |
| ERP | 8,500 watts |
| HAAT | 165 meters (541 ft) |
Transmitter coordinates | 33°30′13.4″N84°34′57.7″W / 33.503722°N 84.582694°W /33.503722; -84.582694 |
| Links | |
Public license information | |
| Webcast | Listen live |
| Website | majicatl |
WUMJ (97.5FM, "Majic 107.5/97.5") is a radio station simulcasting anurban adult contemporaryformat with sister stationWAMJ 107.5 FM. Licensed to the suburb ofFayetteville, Georgia, it serves theAtlanta metropolitan area. The station is currently owned byUrban One. Since 1995, it has always been an urban station taking on three variations of the format due to frequency swaps in 2001 and 2009.
This station began inGriffin, Georgia, as WKEU-FM 97.7 on March 9, 1966.[2] On September 3, 1990, thecall sign was changed to WQUL as "Kool 97.7 FM".
In 1994, Radio One (predecessor toUrban One) acquired WQUL from Design Media Inc. for $4.5 million.[3] The station returned to the air July 3, 1995, on 97.5 MHz from a transmitter in Fayetteville. For its first month on air, the station used a makeshift studio setup at the transmitter site with leased equipment.[4] Hot 97.5, with its rap- and hip-hop-heavy format, challenged the adult-orientedWVEE "V103" in the ratings.[5] After operating from the ramshackle facility, which was nicknamed "Jurassic Park", the station established studios in College Park.[6]
While the station was an initial moderate success among the young adult audience in the region (especially inner-city Atlanta), WHTA suffered a setback with its signal coverage. Due to the transmitter location and power, it was barely audible in the northern portions of Atlanta beyond the downtown area. When Radio One took over operations later on, there were plans to give WHTA a simulcast on 107.5 as WTHA until the new owners changed their minds instead and launched its adult urban format there asWAMJ. (This was the original incarnation of "Majic 107.5".) This led morning show host Ryan Cameron (now hosting mornings at WVEE) to lobby for a frequency change for WHTA by putting together a petition from listeners at the risk of losing his job under Radio One's management.[7] It proved successful, and thus on November 1, 2001, owner Radio One finally moved theradio format and theWHTA call sign to the stronger 107.9 as "Hot 107.9" where it still airs today.
After WHTA relocated to 107.9, 97.5 FM relaunched asurban gospel station "Praise 97.5" with the call sign WEGF originally until December 5, 2001, when the call sign was again changed to WPZE. This was one of the earliest Radio One gospel stations marked with the "Praise" nickname which spread to its other stations over the course of the decade. In March 2007, WPZE began to carry theYolanda Adams Morning Show based out of Houston via sisterKROI-FM, although that station has since been moved to a subchannel ofKMJQ in that same city. In 2008, WPZE went on to become the flagship for the locally based CoCo Brother Live Show, which airs in the early nighttime. CoCo Brother originally worked at WHTA before landing the show, and also hostsLift Every Voice onBET. On February 16, 2009, the Praise branding moved to102.5.
After WPZE relocated to 102.5, the 97.5 frequency changed to a simulcast ofMajic 107.5 with the new callsign WUMJ. This would also result in the end ofsmooth jazz music on 107.5 (then WJZZ) as the WAMJ call sign relocated back to that frequency to reincarnate the "Majic" branding there.[8][9]
On January 10, 2016, WUMJ broke from the "Majic" simulcast and began simulcasting translatorW275BK's classic hip hop format as "Boom 102.9/97.5". The change is coordinated with the debut of the syndicated Ed Lover Show in mornings starting on the 11th on Radio One's classic hip-hop stations. The addition of WUMJ increases Boom's coverage to the south of Atlanta, including thePeachtree City andNewnan areas. General Manager Tim Davies stated in a press release that most of Majic's audience moved over to 107.5 following the upgrade of its signal three years ago, making 97.5 expendable.[10]
On July 29, 2016, WUMJ returned to a simulcast of urban adult contemporary-formattedMajic 107.5.[11]