 | |
| Broadcast area | Capital District (Albany-Schenectady-Troy) |
|---|---|
| Frequency | 98.3MHz (HD Radio) |
| Branding | 98-3 TRY |
| Programming | |
| Format | Classic hits |
| Affiliations | Premiere Networks |
| Ownership | |
| Owner |
|
| WGY,WGY-FM,WRVE,WPYX,WKKF,WOFX | |
| History | |
First air date | December 18,1986 (as WNYJ) |
Former call signs |
|
Call sign meaning | Troy (former call sign of 980 AM, nowWOFX, which is licensed to Troy) |
| Technical information[1] | |
Licensing authority | FCC |
| Facility ID | 8563 |
| Class | A |
| ERP | 6,000watts |
| HAAT | 97 meters (318 ft) |
Transmitter coordinates | 42°44′42″N74°04′08″W / 42.745°N 74.069°W /42.745; -74.069 |
| Links | |
Public license information | |
| Webcast | Listen Live |
| Website | 983try.iheart.com |
WTRY-FM (98.3MHz, "98-3 TRY"), is acommercialradio stationlicensed toRotterdam, New York. It airs aclassic hitsformat (andChristmas music from early-November until December 30 or 31). WTRY-FM serves theNew York StateCapital District in theAlbany-Schenectady-Troyradio market. The station is owned byiHeartMedia, and broadcasts at 6,000wattsERP from a tower in betweenAltamont andDuanesburg offU.S. Route 20.[2] Studios and offices are on Troy-Schenectady Road (Route 7) inLatham.[3]
The classic hits format on WTRY-FM is a direct continuation of theoldies format which was previously heard onAM 980. The original WTRY was a highly popularTop 40 station in the Albany market through the 1960s and 1970s, moving over to oldies in the 1980s and 1990s, and today issports radio 980WOFX.
WTRY-FM broadcasts in theHD Radio format.
The first decade of 98.3 was quite unstable. A testament to this can be seen even before it went on the air. In its construction permit stage, 98.3 was to becomeWDNZ with an earlydance/rhythmic contemporary format. However, permit owner Dennis Jackson (now a noted community broadcaster in smaller towns throughout the Northeast) was forced to sell the station before it hit the air.
Under new owners, another set of call letters (WERV) came and went before the frequency signed on asadult contemporary WNYQ on December 15, 1986.[4] Thecall sign was changed to WNYJ in 1987.[5] Being a new frequency, completely satellite-fed, and going up against a popular AC station 100.9WKLI-FM, the format on 98.3 was changed in late 1988 tooldies asCruisin' 98.3, still keeping the WNYJ call sign.
In mid 1989, WNYJ was sold and returned to adult contemporary music as WSHZSHO-FM, adding asimulcast on 103.5WACS-FM inCobleskill (which became WSHQ). WSHZ/WSHQ's adult contemporary format was not successful, and in late September 1990, the format was flipped back to oldies, still asSHO-FM (though it was known asSuper Hit Oldies SHO-FM in 1990). A few days later, 99.5WGY-FM flipped to oldies as well, causing major problems for both WSHZ/WSHQ and AM 980 WTRY.
Looking for a boost, then-WTRY owner Liberty Broadcasting entered into alocal marketing agreement with WSHZ in late 1991 and flipped 98.3 to a simulcast of 980, both stations playing oldies. This arrangement proved successful, outlasting WGY-FM (which switched to ahot adult contemporary format asWRVE in 1994). By the end of 1991 the simulcast ended with 98.3 moving to a 1970s music format, as WYSRStar 98.3. (After 98.3 dropped theStar branding in 1996, the name was reused by 101.3WQAR from 1998 to 2013 under a different format.)
In August 1996, WYSR became an outright sister to WTRY when SFX Broadcasting (which bought Liberty earlier that year) bought WYSR from Jarad Broadcasting. Three months later, the simulcast was restored but with a couple wrinkles: 980 would be simulcasting 98.3 rather than vice versa, and 98.3 broadcast its own morning show while 980 aired thesyndicatedImus in the Morning. After Clear Channel Communications (nowiHeartMedia) purchased AMFM in 2000, the simulcast ended in September of that year, when 980 flipped tosports asWOFX.
Until 1999, WTRY's oldies format largely featured music from 1964 to 1969 with several pre-1964 oldies an hour and about one early 1970s hit an hour cutting off at about 1973. During the course of 1999, songs up to the late 1970s were mixed in and 1970s music was being played several times an hour cutting a couple 1964 to 1969 songs per hour. In 2001, a few 1980s hits were being mixed into the format being played about once per hour. Later that year pre-1964 oldies began to be cut back to two an hour and by 2002 one per hour. In 2003, the word oldies began to be used less and the station was now focusing on the 1964 to 1975 time period. In 2004, WTRY was now playing about half 1964-1969 songs and about half 1970s songs with a 1980s song mixed in and pre-1964 oldies almost completely gone. By 2005, the station had evolved into more of aclassic hits format. Beginning in 2001, WTRY began playing allChristmas music around Thanksgiving until some time on December 26. As time went on this annual tradition began earlier in November.
On December 26, 2007, after its annual temporary Christmas format ended, WTRY surprised its listeners with a switch to classic hits, mainly playing songs from the 1970s and 1980s with some 1960s songs mixed in, under theMy Music slogan. After playing Christmas music from November 1, 2010, the station reverted to oldies of the 1960s and 1970s as of December 27, 2010, in a similar style to sister stationsKJR-FM (Seattle) andKLTH (Portland, Oregon). In early February 2011, WTRY continued to evolve towards a more traditional type of oldies format, while facing competition from 96.7 WPTR, which had just flipped to oldies fromcontemporary Christian. In November 2011, WPTR becameChristian talk stationWDCD-FM, leaving WTRY and as the only FM oldies radio stations in the Capital Region.
On February 27, 2012, WTRY rebranded as "Oldies 98.3". On April 29, 2015, WTRY shifted the format to classic hits, branded as "98-3 TRY".[6]
In 2005, WTRY-FM upgraded toIBOCdigital radio along with the rest of Clear Channel's Albany stations. On August 17, 2006, WTRY-FM began airing an HD2 channel with asmooth jazz format. In 2007, it flipped toCool Oldies with 1950s and 1960s hits, as the smooth jazz format moved to 99.5WRVE-HD2. As of 2011, WTRY-FM's HD2 signal aired an all-1980s format.[7] Around September 2018, WTRY-FM's HD2 airs a classic Christmas music format called, "iHeartChristmas Classics", which airs Christmas songs from the 1950s, 1960s, and early 1970s with some Michael Bublé thrown in every once in a while. The HD subchannel has since been turned off.