| Currentlysilent | |
|---|---|
_logo.png){kind=logo} | |
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| Frequency | 1330kHz |
| Branding | Sports XTRA 1330 |
| Programming | |
| Format | Sports |
| Affiliations | |
| Ownership | |
| Owner |
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| History | |
First air date | October 1, 1947 (1947-10-01) (as WBBC) |
Former call signs |
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| Technical information[1] | |
Licensing authority | FCC |
| Facility ID | 15768 |
| Class | B |
| Power |
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Transmitter coordinates | 42°58′25.1″N83°38′59.8″W / 42.973639°N 83.649944°W /42.973639; -83.649944 |
| Links | |
Public license information | |
WTRX (1330AM, "Sports XTRA 1330") is an American radio station inFlint, Michigan. Until goingsilent in March 2025, WTRX was asports radio station and the Flintaffiliate forMichigan Wolverines football and men's basketball, andInfinity Sports Network.[2][3][4]
WTRX's studios are located inMundy Township nearU.S. 23 and Hill Rd. and its transmitter is inBurton at 3076 East Bristol Road nearDort Hwy.WFBE also transmits from the WTRX facility.
The station began broadcasting October 13, 1947, under the WBBC call sign. It was owned by Booth Radio Stations, Incorporated and was aMutual affiliate.[5] WBBC was also briefly aCBS Radio affiliate in 1959, afterWJR in Detroit briefly dropped its CBS affiliation to become an independent. In 1960, WBBC was purchased by Robert E. Eastman, who changed the call letters to WTRX and installed aTop 40 format to compete withWTAC. By early 1968, the station had evolved into anadult contemporary (or "brightMOR" as then-station manager Johnny Nogaj described it inBillboard) format,[6] which lasted for the next 21 years. During this time, the station was also an affiliate ofAmerican Top 40, until 1986 when the show moved to Saginaw-basedWIOG on its new 102.5 MHz frequency.
In 1989, the station was auctioned at Flint Hyatt Regency where David Lee Shure a Flint area businessman won the bid on the station and property. Days after the paperwork was filed it became an affiliate ofSatellite Music Network'sZ-Rock format as WDLZ. The station subsequently failed, largely due to the downward spiral in the local economy and the migration of many AM stations in the area to non-music formats.
After a period of silence after WDLZ went off the air in 1990, WTRX came back on the air with its legendary call sign restored, but with no original programming. WTRX spent the first few years simulcasting Bay City stationWMAX's all-sports format until it established its own all-sports programming in 1996.
In 2001, WTRX's studio was moved from its transmitter location on Bristol Road in Burton to the studios and offices of co-ownedWFBE on Miller Road inFlint Township.[7]
Cumulus Media purchased WTRX in 2011. It relocated its studios and offices to 6317 Taylor Drive inMundy Township in March 2012. In addition to its Flintsister stations, WTRX's other sister stations in theFlint/Tri-Cities area areWHNN, WIOG,WKQZ andWILZ, all licensed to the Tri-Cities; of the four, only WHNN and WIOG also cover the Flint area under normal listening conditions.
Cumulus Media suspended operations of the station on March 29, 2025.[8][9]