 | |
| Broadcast area | Piedmont Triad |
|---|---|
| Frequency | 104.1MHz (HD Radio) |
| Branding | Q104.1 |
| Programming | |
| Format | Country |
| Affiliations | Premiere Networks |
| Ownership | |
| Owner |
|
| WPTI,WMAG,WMKS,WVBZ | |
| History | |
First air date | December 1, 1947; 77 years ago (1947-12-01) (as WSJS-FM) |
Former call signs | WSJS-FM (1958–1974) |
Call sign meaning | "Triad Quality Radio" |
| Technical information[1] | |
Licensing authority | FCC |
| Facility ID | 58392 |
| Class | C |
| ERP | 100,000watts |
| HAAT | 528 meters (1,732 ft) |
Transmitter coordinates | 36°22′36.9″N80°22′7.8″W / 36.376917°N 80.368833°W /36.376917; -80.368833 |
| Links | |
Public license information | |
| Webcast | Listen live (viaiHeartRadio) |
| Website | q1041 |
WTQR (104.1FM, "Q104.1") is acommercialradio station licensed toWinston-Salem, North Carolina, and serves thePiedmont Triad, includingGreensboro andHigh Point. It airs acountry musicformat and is owned byiHeartMedia, Inc. It carries twonationally syndicated country music programs:The Bobby Bones Show, based inNashville, is heard in morningdrive time.After Midnite with Granger Smith airs overnight. The studio facilities and offices are on Pai Park in Greensboro.
WTQR has aneffective radiated power (ERP) of 100,000watts, the maximum for most stations. Thetransmitter site is atopSauratown Mountain nearPinnacle, North Carolina. It is one of three country music outlets in the market;WPAW andWBRF are the others.
The stationsigned on the air on December 1, 1947; 77 years ago (1947-12-01).[2] Its firstcall sign was WSJS-FM. It was owned by the Piedmont Publishing Company and was asister station toWSJS 600 AM.[3] The tower was on what was thenU.S. Highway 421 and was later used for a TV station. WSJS-FM was originally powered at 48,000 watts and most of its programming wassimulcast from WSJS 600.[4] In 1953, Piedmont Publishing added a television station, WSJS-TV channel 12 (nowWXII-TV).[5]
After the owners ofWAAA purchasedWYFS, the company ended theclassical music format on 107.5 FM. That prompted WSJS-FM to air a mix of classical andbeautiful music.[6] Over time, the classical selections were dropped and more vocals were added. WSJS-FM aired aneasy listening format until the early 1970s. On November 10, 1972, WSJS and WSJS-FM announced they would be moving their studios and offices to a building originally constructed forIBM in 1961.[7]
Piedmont Publishing, in addition to owning WSJS-AM-FM-TV, also ownedThe Winston-Salem Journal andThe Twin City Sentinel, Winston-Salem's two daily newspapers. In 1969, Gordon Gray, the head of Piedmont Publishing, wanted to sell the FM station.[8] However, Roger Stockton believed in the future of FM radio in an era where only some people owned FM receivers. Stockton spent 22 years at WSJS and WSJS-FM/WTQR. He began by selling commercials, and was WSJS sales manager by 1969. WSJS was number one in the Triad, and management feared losing that status if the FM station became popular.Curly Howard ofWKBX told Stockton he should play country music on FM, with Stockton agreeing. Summit Communications president Lee Wallenhaupt and executive vice president Richard Barron supported letting Stockton take the FM station in a new direction. In this era, country music began developing a more mainstream, mass-appeal sound.
The station began playing country music in 1974, at first usingautomation instead ofdisc jockeys. The call letters were changed to WTQR, standing for the "Triad's Quality Radio." Stockton sold national advertising but did not attempt to sell commercials to local advertisers. He said that would happen once the station proved itself. By 1976, WTQR was number one in the market, though WSJS held on to the top spot among AM stations. Stockton became vice president and general manager of the radio stations in 1979, staying until the stations were sold.[9][10]
Dale Mitchell and Aunt Eloise (revealed in 2008 to be Toby Young[11]), morning hosts on WTQR for three years, were nominated forCountry Music Association Broadcast Personality of the Year in 1990. Before discussing "everything from politics to 'possums" they would bang pots and pans.[12] Billy Buck was Aunt Eloise's partner before moving toWBIG.[13] "Big Paul" Franklin and Aunt Eloise, who teamed up in 1994, won the CMA Morning Show of the Year award (large markets) in 1997,[14] and WTQR won Station of the Year (large markets) in 1998[15] and 2002.[16] In March 1998, Big Paul and Aunt Eloise began airing their show onWSOC-FM inCharlotte, North Carolina. some shows were done from Winston-Salem, and some from Charlotte.[17] The pairing lasted less than a year.[18] Big Paul, whose real name was Paul Fuller Jr., died in a motorcycle crash May 16, 2002 onHighway 64 outsideAsheboro, North Carolina.[19]
"Brother Bill" Dotson and Aunt Eloise were nominated for a CMA award in 2005.[20] Aunt Eloise dismissed in 2008,[11] replaced by Jeff Roper andAngie Ward, who were nominated forAcademy of Country Music and Country Music Association broadcast personalities of the year (large markets) in 2009.[21] Despite critical accolades, "Jeff Roper In The Morning" ratings in key demographics began to deteriorate. Jeff Roper resigned in February 2012 after his show had consistently lost to the market's competing country morning show at WPAW.[22]
NewMarket Media Corp. sold WSJS and WTQR to Radio Equity Partners ofNorwalk, Connecticut, in a deal completed in April 1994 and worth in excess of $100 million, as the Connecticut company expanded into the Southeast, looking for the best stations possible.[23] Later in 1994, Radio Equity Partners also boughtWNEU, switching that station from country tomodern rock.[24] In 1998,iHeartMedia (then known as Clear Channel Communications) bought WSJS, WTQR andWSML.[25] That company's purchase of AMFM Inc. addedWMFR,WMAG and the market's other country radio station,WHSL, in 2000, though Clear Channel sold WMFR, WSJS, and WSML toInfinity Broadcasting.[26] At the end of 2000, WHSL and WXRA traded frequencies, and WXRA became WWCC, a more classic-leaning station than WTQR;[27] that station changed from country early in 2003.[28] Also at the end of 2000, WTQR moved from Winston-Salem to Greensboro, the last commercial FM to do so.[29]
In Spring 1995, although still number one with all listeners 12 and over, WTQR lost toWKZL among listeners ages 25 to 54 in the morning.[30] A year later, WKZL did it again, this time also winning with the same age group for all daytime hours.[31] In Fall 1996, WTQR lost toWQMG among the 25-to-54 audience.[32] WTQR finally lost its top position (toWJMH) among all listeners in Fall 1998, for the first time sinceGreensboro,High Point and Winston-Salem became one market in the 1970s.[33] In Spring 2008, WTQR was no longer the number one country station among all listeners, having been replaced by WPAW.[34] WPAW had flipped to country music in October 2006.[35]
On August 5, 2011 at exactly 1:04 PM, WTQR relaunched as "Q104.1." It changed itsplaylist to concentrate on more contemporary country music. The station had been "under construction" for most of the summer, and a relaunch/rebranding had been in the works.[36] Changes included[37] DJAngie Ward was the lone holdover after the relaunch, moving from mornings to midday. David Dean joined the station in January 2012 as APD/afternoon host. Tige & Daniel joined in April 2012 for mornings. Evenings were hosted by Dusty.
WTQR was a localaffiliate forNASCARSprint Cup Series racing. It carriedMotor Racing Network (MRN) events & programs until 2011.[38]Performance Racing Network (PRN) events and programs aired until 2000.
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