 | |
| Broadcast area | Richland County Crawford County Morrow County |
|---|---|
| Frequency | 100.1MHz (HD Radio) |
| Branding | My 100.1 |
| Programming | |
| Language | English |
| Format | Classic hits |
| Affiliations | Premiere Networks |
| Ownership | |
| Owner |
|
| History | |
First air date | December 1, 1981 (1981-12-01) |
Former call signs | WSWR (1981–2011) WMAN-FM (2011–12) |
| Technical information[1] | |
Licensing authority | FCC |
| Facility ID | 66247 |
| Class | A |
| ERP | 3,000 watts |
| HAAT | 91 meters (299 ft) |
Transmitter coordinates | 40°56′42.00″N82°39′42.00″W / 40.9450000°N 82.6616667°W /40.9450000; -82.6616667 |
| Links | |
Public license information | |
| Webcast | Listen live (viaiHeartRadio) |
| Website | my100fm |
WSWR (100.1MHz) is anFMradio station broadcasting aclassic hitsformat as "My 100.1." Licensed toShelby, Ohio, WSWR serves the Mid-Ohio area. The station is owned byiHeartMedia.[2]
WSWR originated as a stand-alone signal targeting the Mansfield/Ashland area as "WSWR Wizard 100" with its own DJ's and unique oldies then becoming "Crusin' 100," airing a more standardoldies format before segueing to classic hits as "My 100.1." From January 2010 until December 26, 2011, the station was simulcast onWXXR (which previously simulcastWFXN-FM) as "My 100.1/98.3", before dropping their classic hits format in favor of a simulcast ofWMAN,[3] with both stations taking the WMAN-FM and WWMM calls, respectively.
On May 3, 2012, WMAN-FM split from its simulcast and began stunting towards going back to its previous classic hits format.[4][5] Following an on-air apology by regional market manager Keith Kennedy,[6] the station officially reverted to classic hits as "My 100.1," once again claiming the WSWR calls.
WSWR-FM signed on December 1, 1981 under the ownership of Petroleum V. Nasby Corporation with studios located at 47 East Main Street in downtown Shelby.
The station moved toMansfield when it was purchased by Joel Fairman of Faircom Inc. who ownedWMAN (AM) andWYHT. Faircom purchased WSWR-FM for $1.125 Million and moved the studios. Faircom was purchased by Regent Communications of Mansfield only a few months later in 1997 as part of a group acquisition for $32 Million Dollars and includedWFNT andWCRZ inFlint, andWWBN inTuscola both in Michigan.
Shortly after the much anticipated Clear Channel/AMFM merger in 2000, Regent Communications announced it would swap WYHT and WMAN Mansfield, WSWR Shelby, KZXY-FM Apple Valley, KIXW (AM) Apple Valley, KIXA Lucerne Valley, KATJ-FM Victorville and KVTR Victorville plus an additional $67 Million in cash. In return Regent Communications secured new markets with both Albany and Grand Rapids
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