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| City | Harrisonburg, Virginia |
| Channels | |
| Branding |
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| Programming | |
| Affiliations |
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| Ownership | |
| Owner |
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| WHSV-TV, WSVF-CD | |
| History | |
First air date |
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Former call signs | W30CT-D (2011–2019) |
Former channel numbers | 30 (UHF, 2011–2019) |
Call sign meaning | Disambiguation of sister stationWSVF-CD |
| Technical information[1] | |
Licensing authority | FCC |
| Facility ID | 168767 |
| Class | LD |
| ERP | 12kW |
| HAAT | 507.6 m (1,665 ft) |
| Transmitter coordinates | 38°23′34.8″N78°46′11.9″W / 38.393000°N 78.769972°W /38.393000; -78.769972 |
| Translator(s) | W22EX-DStaunton |
| Links | |
Public license information | LMS |
WSVW-LD (channel 30) is alow-power television station inHarrisonburg, Virginia, United States, affiliated withNBC andThe CW Plus. It is owned byGray Media alongsideABC affiliateWHSV-TV (channel 3) andClass A dualFox/CBS affiliateWSVF-CD (channel 43). The three stations share studios on North Main Street (US 11) in downtown Harrisonburg, and operate a newsroom inFishersville, servingStaunton,Waynesboro, andAugusta County. WSVW-LD's transmitter is located atopMassanutten Mountain. There is no separate website for WSVW-LD; instead, it is integrated with that of sister station WHSV-TV.
W22EX-D (virtual channel 30, UHF digital channel 22) in Staunton operates as atranslator of WSVW-LD; this station's transmitter is located atopElliott Knob west of Staunton.
Even though WSVW-LD and W22EX-D both have digital signals of their own, their low-powerbroadcast ranges only cover the immediate Harrisonburg and Staunton areas, respectively. Therefore, the NBC-affiliated main feed issimulcast in1080i fullhigh definition on WHSV-TV's seconddigital subchannel in order to reach the entiremarket; this signal can be seen on channel 3.2 from a separate transmitter atop Elliott Knob.
The station signed on in June 2011 as W30CT-D, a translator ofCharlottesville-based NBC affiliateWVIR-TV (channel 29). W30CT-D was one of two translators of WVIR-TV for the Harrisonburg-Staunton-Waynesboro market, broadcasting from Massanutten Mountain for Harrisonburg. A second translator, W41DT-D (currently W22EX-D), signed on earlier in the year from Elliott Knob to cover the other cities. For years, WVIR had been one of the default NBC affiliates piped into the Shenandoah Valley on cable, along withWRC-TV inWashington, D.C., andWWBT inRichmond.
On March 4, 2019, Waterman Broadcasting announced a deal to sell WVIR-TV, along with W30CT-D and W22EX-D, toGray Television on that day. Gray already ownedCBS-affiliated rivalWCAV andABC affiliateWVAW-LD (channel 16), which were concurrently sold toLockwood Broadcast Group. WVIR became a sister station to Fox affiliate WAHU-CD (channel 27, nowWVIR-CD), which was not included in the sale and retained by Gray to serve as a WVIR-TV translator. The sale was approved on April 15, and the transaction was completed on October 1.
The next day, WVIR-TV's new sister station WHSV-TV announced that it would convert the two translators into separate NBC/CW+ affiliates for Harrisonburg, effective December 1; concurrently with the announcement, W30CT-D became WSVW-LD. As announced, WSVW-LD/W22EX-D were converted into dual NBC/CW+ affiliates for Harrisonburg on December 1.[2][3]
The station relies primarily on cable and satellite for its viewership, which are all but essential for acceptable television in this vast and mountainous market. Although it would not normally qualify formust-carry due to its low-power status, it is carried on all Shenandoah Valley cable systems due to theretransmission consent provision of the must-carry rules. This provision allows full-power stations to request compensation from cable systems as a condition of carrying them. In this case, Gray has the right to require cable systems to carry WSVW as part of the compensation for carrying WHSV.
The station's digital signal ismultiplexed:
| Channel | Res. | Aspect | Short name | Programming |
|---|---|---|---|---|
| 30.1 | 1080i | 16:9 | NBC-HD | NBC |
| 30.2 | 480i | Outlaw | Outlaw | |
| 30.3 | 720p | CW | The CW Plus | |
| 30.4 | 480i | TrCrime | True Crime Network | |
| 30.5 | Grit | Grit | ||
| 30.6 | The365 | 365BLK |
| City of license | Callsign | Channel | ERP | HAAT | Facility ID | Transmitter coordinates |
|---|---|---|---|---|---|---|
| Staunton | W22EX-D | 22 | 15 kW | 636.3 m (2,088 ft) | 168768 | 38°09′55.4″N79°18′43.1″W / 38.165389°N 79.311972°W /38.165389; -79.311972 (W22EX-D) |