 | |
| Broadcast area | Charleston metropolitan area |
|---|---|
| Frequency | 95.1MHz |
| Branding | 95SX |
| Programming | |
| Format | Top 40 (CHR) |
| Affiliations | Westwood One |
| Ownership | |
| Owner |
|
| History | |
First air date | June 2, 1947 (77 years ago) (1947-06-02) |
Former call signs |
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Call sign meaning | "Sconnix" (previous owner) |
| Technical information[1] | |
Licensing authority | FCC |
| Facility ID | 72378 |
| Class | C0 |
| ERP | 100,000 watts |
| HAAT | 305 meters (1,001 ft) |
Transmitter coordinates | 32°47′44.00″N79°50′27.00″W / 32.7955556°N 79.8408333°W /32.7955556; -79.8408333 |
| Links | |
Public license information | |
| Webcast | Listen live |
| Website | www |
WSSX-FM (95.1MHz, "95SX") is atop 40 (CHR)radio station located inCharleston, South Carolina. The station is licensed by theFederal Communications Commission (FCC) to broadcast with aneffective radiated power (ERP) of 100 kW. The station is owned byCumulus Media. Its studios are located inNorth Charleston and the transmitter tower is located inMount Pleasant.
95.1 originally signed on June 2, 1947, as WTMA-FM, the sister toWTMA AM 1250.[2] By the late 1950s, WTMA-FM was simulcasting much of the AM's programming full-time, which wastop 40 by that point.
When the FCC started to limit simulcasts of AM and FM stations in the late 1960s, WTMA-FM became WPXI in 1972, with an automated "beautiful music" format. In 1975, WPXI changed tourban contemporary as "Super 95 Soul". Although it was still automated, it was noted as being one of the few commercial urban FMs in South Carolina at the time.
In 1981, WPXI dropped the urban format as the station became WSSX, with a top 40/AOR hybrid known ascontemporary hit radio. Their slogan was "We Are The Rock 'N' Roll Station. The All New 95 FM WSSX", the station went to #1 in the ratings within a year. By 1983, the station had transitioned to a fully-fledged mainstream CHR radio station under their nickname "Hitradio The All New 95SX FM", again going #1 on several occasions throughout the remainder of the 1980s.
By December 1992, WSSX's ratings had begun to decline as the station shifted away from CHR tohot adult contemporary as "The New 95 Mix", then later changed to Mix 95.1. This lasted until September 1995, when the station returned to their CHR roots and their iconic nickname "95SX". Iconic DJ Danger Dan (Elm) was an integral part of 95SX in the mid 1990s.
In October 2007, following sisterWSUY's flip fromadult contemporary music tocountry music, the station invited listeners from the station to tune to 95.1FM saying "Welcome 96.9 Listeners".[citation needed]
As of January 2010, WSSX, whose direction favored adults and at times took a conservative approach by playing hot AC or pop/rock artists, has begun to shift towards a rhythmic-leaning direction, as it now favors rhythmic pop acts. This move might be due to a changing taste in its listeners' musical choices and its decision to attract a younger demo. The station's main competitor, Apex Broadcasting'sWIHB, switched to ahip hop format in March 2010. This leaves WSSX as the only CHR station in the market.[citation needed]
Their official station mascot is the 95SX's Party Parrot.
32°47′46″N79°50′28″W / 32.796°N 79.841°W /32.796; -79.841