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|---|---|
| Broadcast area | Gainesville-Ocala, Florida |
| Frequency | 97.3MHz (HD Radio) |
| Branding | Newstalk 97.3 The Sky |
| Programming | |
| Format | Talk radio |
| Network | ABC News Radio |
| Affiliations | |
| Ownership | |
| Owner |
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| WKTK | |
| History | |
First air date | September 7, 1985 (1985-09-07) |
Former call signs |
|
Call sign meaning | "Sky" |
| Technical information[1] | |
Licensing authority | FCC |
| Facility ID | 23352 |
| Class | C2 |
| ERP | 50,000 watts |
| HAAT | 150 meters (490 ft) |
Transmitter coordinates | 29°32′9.9″N82°19′17.4″W / 29.536083°N 82.321500°W /29.536083; -82.321500 |
| Links | |
Public license information | |
| Webcast | Listen live (via Audacy) |
| Website | www |
WSKY-FM (97.3MHz) is acommercial radio stationlicensed toMicanopy, Florida, and serving theGainesville-Ocalaradio market. The station airs atalk radioformat and is owned byAudacy, Inc.[2][3] The studios are on NW 43rd Street in Gainesville.
WSKY-FM is aClass C2 station with aneffective radiated power (ERP) of 50,000 watts. Thetransmittertower is on SE 134th Avenue in Micanopy, offInterstate 75.[4] WSKY-FM broadcasts usingHD Radio technology. The HD2subchannel formerly carried aSpanish Variety format known as "Tu Fiesta Radio." The HD2 subchannel has since been turned off.
Weekdays on WSKY-FM begin with a local morning talk and information show, hosted by Bob Rose. The rest of the schedule isnationally syndicated talk shows. They includeThe Glenn Beck Radio Program,The Clay Travis and Buck Sexton Show,The Sean Hannity Show,The Mark Levin Show,The Dana Loesch Show,Coast to Coast AM withGeorge Noory andThis Morning, America's First News with Gordon Deal.
Weekends feature shows on money, health, real estate, law, gardening, technology and horses, some of which are paidbrokered programming. Syndicated weekend programs includeThe Kim Komando Show,Bill Handel on the Law,The Erick Erickson Show,Fox Across America with Jimmy Failla,Somewhere in Time with Art Bell andSunday Nights with Bill Cunningham. Most hours begin with world and national news fromABC News Radio.
The station firstsigned on the air on September 7, 1985. It broadcast at97.7 FM and the originalcall sign was WGLV. It playedadult contemporary music and was known as "Gainesville's Love 98." WGLV was co-owned withWGGG (1230 AM), a longtime popularTop 40 station in the market. WGLV tried to take advantage of the connection by hiring legendary WGGG personality "Boomer" Hough as its first morning show host. However, Hough's show lasted only a few months.
WGLV tried to further bank on WGGG's legacy. In 1987, it adopted a 1970s-basedoldies format as WGGG-FM and declaring "The Legend is Back!"[5] This, too, proved short-lived.
After WGGG-AM-FM were sold in 1989, WGGG-FM became WLCL, asoft AC station branded as "Clear FM". For a brief period, the station programmedoldies as WGGO "Go 97.7"
From 1993 until 1999, the station was known as WRRX "97-X". It featured anadult album alternative (AAA) format which was partially programmed via satellite. Other times, it was locally programmed, featuring an eclectic variety of music. 97-X had a small yet loyal following in the local Gainesville music scene.
WRRX was sold toEntercom Communications in March 1998. The price tag was $2.8 million.[6] Entercom switched the call letters to WSKY-FM and changed frequencies to 97.3 MHz on June 7, 1998.
The new frequency allowed WSKY-FM to boost its signal to 13,500 watts from its previous 2,600 watts. Theantenna height was nearly doubled to 948 feet (289 m) from its previous 495-foot (151 m) tower. This gave WSKY better coverage of the Gainesville-Ocala radio market, putting a high-quality signal over both cities. The station also switched to its currenttalk radio format. WSKY-FM has since boosted its power to 50,000 wattseffective radiated power (ERP) but reduced itsheight above average terrain (HAAT) to 492 feet (150 m). In 2021, Entercom changed its name to Audacy, Inc.
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