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| WBXM-CD | |
| History | |
First air date | December 25, 1954 (70 years ago) (1954-12-25) |
Former call signs | WSFA-TV (1954–1986) |
Former channel numbers |
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| ABC (secondary, 1954–1960) | |
Call sign meaning | "We're the South's Finest Airport" derived from former sister station WSFA radio (nowWLWI)[1] |
| Technical information[2] | |
Licensing authority | FCC |
| Facility ID | 13993 |
| ERP | 32.1 kW |
| HAAT | 575 m (1,886 ft) |
| Transmitter coordinates | 31°58′29″N86°9′44″W / 31.97472°N 86.16222°W /31.97472; -86.16222 |
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Public license information | |
| Website | www |
WSFA (channel 12) is atelevision station inMontgomery, Alabama, United States, affiliated withNBC. It is owned byGray Media alongsideSelma–licensedlow-power,Class ATelemundo affiliateWBXM-CD (channel 15). The two stations share studios on Dexter Avenue in downtown Montgomery; WSFA's transmitter is located inGrady along theMontgomery–Pike county line.
WSFA was one of twoflagship television properties (alongsideCBS affiliateWBTV inCharlotte, North Carolina) of previous ownerRaycom Media, which had headquarters downtown at the RSA Tower. The station boasts one of the largest coverage areas in Alabama, providing at least secondary coverage from the geographical center of the state to theFlorida state line and from the Black Belt region to theChattahoochee River borderingGeorgia.[3]
WSFA was formerly the default NBC affiliate forDothan and theWiregrass Region, which had been one of the few areas without an NBC station of its own. That status ended whenWTVY in Dothan, which would eventually become a sister station of WSFA, launchedWRGX-LD as an NBC affiliate on June 1, 2013.[4]
The station's call letters—SFA—are an acronym for "South's Finest Airport".[3] They can be traced back to 1930, whenGordon Persons (years before becomingGovernor of Alabama) opened a radio station at theMontgomery Regional Airport (nowGunter Annex ofMaxwell Air Force Base). The new station was the state's fourth station[3] but the city's first.[5] WSFA radio quickly became a landmark in Montgomery and was most famous in its early days for launching the career ofcountry music legendHank Williams, a native of nearbyGeorgiana, in the 1940s.
By the mid-1950s, the new medium of television was sweeping the nation and Persons won theconstruction permit for Montgomery's second television station on VHF channel 12. This allocation was supposed to be occupied by Montgomery's first television station,CBS affiliateWCOV-TV (it is now aFox affiliate). However, due to a delay in getting a transmitter for channel 12, WCOV was forced to move toUHF channel 20. Persons built a state-of-the-art facility on Delano Avenue to house both the television and radio stations in 1954,[3] andWSFA-TV aired its first broadcast on December 25, 1954—aChristmas present to Alabama. Owing to WSFA radio's long affiliation with NBC, channel 12 has been Montgomery's NBC affiliate for its entire existence.
Only two months later, in February 1955, Persons sold WSFA-AM-TV to the Gaylord family'sOklahoma Publishing Company, earning a handsome return on his original investment of a quarter-century earlier. At that time, WSFA-AM-TV was operated by a staff of 35. In 1956, the radio station was sold and moved to downtown Montgomery under a new set of call letters, WHHY[3] (and then later still, WLWI).
The television station was sold again, in 1959, to the Broadcasting Company of the South ofColumbia, South Carolina. A subsidiary of the Liberty Life Insurance Company, the company renamed itself Cosmos Broadcasting Corporation in 1965. Later in the decade, Liberty reorganized itself asLiberty Corporation with Cosmos and Liberty Life as its subsidiaries.
WSFA was the area's only VHF station until 1985, whenSelma-basedWAKA (channel 8) built a new transmitter that was halfway between Selma and Montgomery, thus giving it good coverage in Montgomery proper (but is still licensed to Selma to this day) and replaced WCOV as the area's CBS affiliate. In 1986, it dropped the "-TV" suffix, though as mentioned above channel 12 and its radio sister had gone their separate ways three decades earlier. Liberty exited the insurance business in 2002, bringing the station directly under the Liberty banner. The company merged withRaycom Media in 2006. Since Raycom was headquartered in Montgomery, WSFA became the corporation's flagship station. However, with Raycom's 2008 purchase ofLincoln Financial Media's television stations, WSFA shared flagship status with Charlotte's WBTV.
On June 25, 2018,Atlanta-basedGray Television announced it had reached an agreement to merge with Raycom Media in $3.6 billion transaction.[6][7][8][9] The sale was approved on December 20, 2018,[10] and was completed on January 2, 2019.[11]
On September 17, 2024, Gray and theNew Orleans Pelicans announced a broader deal to form the Gulf Coast Sports & Entertainment Network, which will broadcast nearly all 2024–25 Pelicans games on Gray's stations in theGulf South, including WSFA.[12]
Local programming includes WSFA's major commitment[3]—regional and local news—with shows such asAlabama Live,WSFA 12 News First at 4,WSFA 12 News at 6, andWSFA 12 News at 10.
As the only VHF station in town for 31 years, WSFA has been the dominant news station in Montgomery for as long as records have been kept. It has always aired a considerable amount of news programming for what has always been a small market (it is currently the 118th market). Today, WSFA airs over thirty hours of local newscasts per week, far and away the most of any station in Montgomery.
News programming is also on the subchannel during the time that its primary channel is airing network programming.[13]
Not long after the Gaylord family bought the station in 1955, they dispatchedFrank McGee, top anchorman at company flagship WKY-TV (nowKFOR-TV) inOklahoma City, to Montgomery as News Director. Under McGee, WSFA gained a national reputation for its coverage (fed periodically to the network) of local events in theCivil Rights Movement such as theMontgomery bus boycott of 1955 involvingRosa Parks and the varied activities ofMartin Luther King Jr. during his pastorate atDexter Avenue Baptist Church. McGee eventually joinedNBC News as a correspondent and hostedToday from 1971 until his death in 1974. By the time Liberty bought WSFA in 1959, it had developed an image as a news-intensive station. Wanting to repeat WSFA's success, Liberty began developing strong news departments at its other stations as well.
On January 15, 2007, it added an entertainment/lifestyle magazine-type program known asAlabama Live. Airing weekday mornings at 11, the show reflects on its slogan of "Coverage. Community. Commitment." because it incorporates special features and guest interviews usually not conducted in traditional newscasts. WSFA established a news share agreement with Fox affiliate WCOV (owned by the Woods Communications Corporation) on January 7, 2008. This resulted in a 35-minute newscast being added on that station, weeknights at 9. It was known asFox News at 9 because the broadcast was simulcasted on then-WSFA sister station and fellow Fox affiliateWDFX-TV inDothan. A weekend half-hour edition began in summer 2008.
On August 3, 2008, WSFA upgraded its newscasts tohigh definition level, becoming the first station in Montgomery to do so. The news set and graphics were redesigned in the transition. Initially, the 9 p.m. shows were not included because they originated from an older, secondary set at WSFA's studios. However, in spring 2010, those broadcasts began airing in HD with updated graphics separate from programs seen on WSFA. Since WDFX and WCOV both airedFox News at 9, there was regional coverage provided by reporters based at WDFX's studios (referred to on-air as theWiregrass Newsroom). After WCOV's contract with WSFA expired at the end of 2010, that station entered into a new agreement with CBS affiliate WAKA to produce a nightly prime time newscast at 9 covering Montgomery. OnJanuary 1, 2011, WSFA transitioned its prime time show, renamedThe News at 9, to its RTV digital subchannel. The format is mostly unchanged except for originating from WSFA's primary set. It continued to be simulcast on WDFX until 2020.
The station's signal ismultiplexed:
| Channel | Res. | Aspect | Short name | Programming |
|---|---|---|---|---|
| 12.1 | 1080i | 16:9 | WSFA | NBC |
| 12.2 | 480i | Bounce | Bounce TV | |
| 12.3 | GCSEN |
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| 12.4 | Grit | Grit | ||
| 12.5 | The365 | 365BLK | ||
| 12.6 | Oxygen | Oxygen |
WSFA-DT2 had been part of theNBC Weather Plus but reverted to a local weather channel after the national service was discontinued onDecember 31, 2008. In February 2010,Retro Television Network (RTV) moved from WSFA-DT3 to WSFA-DT2, combined with weather updates and other shows. On September 26, 2011, WSFA replaced RTV withBounce TV, as part of Raycom's affiliation deal with that network. WSFA-DT2 also includes repeats of newscasts from the main channel, live local weather updates, syndicated programming, and broadcasts fromRaycom Sports.
The thirddigital subchannel, WSFA-DT3, currently broadcasts the country music-oriented networkCircle. WSFA-DT3 had originally airedThe Tube Music Network until its shuttering on October 1, 2007. RTV then took its place. WSFA-DT3 was shut down on December 31, 2009, in order to startbeta testing of applications that would transmit its signal to mobile devices, but was then re-opened in October 2014 carryingGrit TV.
WSFA shut down its analog signal, overVHF channel 12, on June 12, 2009, the official date on which full-power television stations in the United Statestransitioned from analog to digital broadcasts under federal mandated. The station's digital signal relocated from its pre-transitionUHF channel 14 to VHF channel 12.[15]
Broadcast television stations by affiliation in the state ofAlabama | ||
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Includes stations in out-of-state TV markets, but reaching a portion of Alabama | ||
| ABC | ||
| CBS | ||
| Fox | ||
| NBC | ||
| The CW | ||
| Ion Television | ||
| Independent | ||
| PBS |
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| Religious | ||
| Other | ||
| ATSC 3.0 | ||
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