WSCC-FM (94.3MHz), also known as "News Radio 94.3 WSC", is acommercialradio stationlicensed toGoose Creek, South Carolina, and serving theCharleston metropolitan area. It airs anews/talkformat and is owned byiHeartMedia, Inc. The station'sstudios and offices are on Houston Northcutt Boulevard inMount Pleasant.

Weekdays begin with a news and information show,Mornings with Kelly Golden. The rest of the schedule isnationally syndicated programs, mostly from co-ownedPremiere Networks:The Clay Travis and Buck Sexton Show,The Glenn Beck Program,The Sean Hannity Show,The Ramsey Show withDave Ramsey, Ground Zero with Clyde Lewis,Coast to Coast AM withGeorge Noory andThis Morning, America's First News with Gordon Deal. Weekends feature shows on money, health, law, real estate, home repair and technology, some of which are paidbrokered programming. Syndicated programs includeThe Kim Komando Show,The Weekend with Michael Brown,The Ben Ferguson Show,Somewhere in Time with Art Bell andSunday Night with Bill Cunningham. Every Sunday, WSCC-FM broadcasts the 11:00 am service ofSt. Matthew's Lutheran Church. Most hours begin with an update fromFox News Radio.

WSCC-FM has aneffective radiated power (ERP) of 25,000watts. Thetransmitter is on Venning Road inMount Pleasant.^[2] WSCC-FM broadcasts in theHD Radio format. Its HD2digital subchannel formerly carriediHeartRadio'sreggae music service "iRie Radio". Its HD3 subchannel carries a simulcast ofWAYA-FM, which airs theWAY-FM Networkcontemporary Christian format.

On May 19, 1983, the stationsigned on asWBJX.^[3] It was owned by Sunrise Broadcasting, and aired anadult contemporary music format. At first, it’s effective radiated power was 3,000 watts.

The following year, WBJX was bought by O'Grady Communications, which switched thecall sign toWLNB.^[4] The station featured an early form ofUrban Adult Contemporary calledHeart & Soul, FM 94 WLNB. The station aimed its programming atAfrican American adults.

In 1987, WLNB was sold to Jones Eastern Broadcasting of Charleston, which changed the station to arhythmic contemporary format or "CHUrban" asHot 94 under the call lettersWWHT, with the HT standing forHot. The Hot 94disc jockeys or "Hot Jocks" as they were known, included Madeline (formerly of crosstownAlbum RockWAVF) for mornings, Mick Barker (from rivalTop 40 outletWSSX) for middays, with Chris Kelly (fromWMMC/Columbia, South Carolina) for the afternoon, and Rocky Love (fromWXTU/Philadelphia) for evenings. The station was programmed by Bob Casey, formerly Vice President of Programming of crosstownWXTC.^[5]

Hot 94 failed to make headway due to strong competition from Top 40 stationsWKQB (Q-107) andWSSX (95SSX). Hot 94 had a 3,000-watt signal, while WKQB and WSSX were 100,000 watts. In mid-1989, Hot 94 dumped the CHUrban format as well as much of the staff and flipped toOldies asHot Gold 94 WWHT. Again, ratings failed to materialize.

In early 1990, WWHT switched to anUrban Contemporary format asWUJM,94 Jams. But once again, the station faced strong competition from established Urban stationsWWWZ andWPAL-FM. It switched toeasy listening andsoft adult contemporary by late 1991 as "Easy 94.3".

In the Fall of 1992, WUJM entered into aLMA with WSSX, which resulted in the station's format changed toContemporary hit radio (CHR) as "Fly 94." TheWSSP call sign was added that October. Although the station became Charleston's only CHR when WSSX moved to aHot Adult Contemporary format in December 1992, the ratings for WSSP were still dismal.^[6] In September 1993, the LMA was broken off and WSSP flipped to satellite fedadult standards as "Stardust 94.3."^{[citation needed]}

In 1999,Clear Channel Broadcasting, the forerunner to current owner iHeartMedia, bought both WSCC and WSSP. WSSP dropped adult standards for a return toRhythmic Contemporary under the "94.3 The Beat" name. In the Spring 1999 ratings, The Beat finished second to WWWZ among 18-34 listeners and doubled its numbers with that audience.^[7] By 2002, WSSP flipped to Urban Contemporary as "Power 94.3." Clear Channel also boosted WSSP's power to 25,000 watts, allowing it to be heard around Charleston and most of its suburbs.

WSCC's signal on AM 730 was limited to 1,000 watts by day and 100 watts at night. Clear Channel wanted to make its talk radio format more widely available; as a result, in early 2004, WSSP dropped the urban format and begansimulcasting WSCC's talk format.^[8] FM 94.3 would change callsigns toWSCC-FM.

After two weeks, the simulcast ended; with the talk radio format staying on WSCC-FM, the AM station's call sign became WLTQ and flipped to adult standards. Clear Channel sold WLTQ in 2008.

• WSCC-FM official website
• Facility details for Facility ID 31939 (WSCC-FM) in theFCC Licensing and Management System
• WSCC-FM inNielsen Audio's FM station database
• Tribute page to WWHT during the "Hot 94" era.

32°49′05″N79°50′06″W / 32.818°N 79.835°W /32.818; -79.835

• HD Radio stations
• News and talk radio stations in the United States
• Radio stations in Charleston, South Carolina
• Radio stations established in 1983
• IHeartMedia radio stations

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