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WRDC

From Wikipedia, the free encyclopedia
Television station in Durham, North Carolina

WRDC
ATSC 3.0 station
A rounded rectangle divided into blue and gray parts with the word "my" in white and a black "RDC" in the lower right, extending outside of the rectangle.
CityDurham, North Carolina
Channels
BrandingMyRDC; MyRDC28
Programming
Affiliations
Ownership
Owner
WLFL
History
First air date
November 4, 1968
(57 years ago)
 (1968-11-04)
Former call signs
  • WRDU-TV (1968–1978)
  • WPTF-TV (1978–1991)
Former channel numbers
  • Analog: 28 (UHF, 1968–2009)
  • Digital: 27 (UHF, until 2009), 28 (UHF, 2009–2019)
  • NBC (1968–1995)
  • CBS (secondary, 1968–1971)
  • UPN (secondary January−September 1995, primary September 1995–2006)
Call sign meaning
Raleigh, Durham, andChapel Hill
Technical information[1]
Licensing authority
FCC
Facility ID54963
ERP1,000 kW
HAAT624 m (2,047 ft)
Transmitter coordinates35°40′29″N78°31′39″W / 35.67472°N 78.52750°W /35.67472; -78.52750
Links
Public license information
Websitemyrdctv.com

WRDC (channel 28) is atelevision station licensed toDurham, North Carolina, United States, serving theResearch Triangle area as an affiliate ofMyNetworkTV. It is owned bySinclair Broadcast Group alongsideRaleigh-licensedCW affiliateWLFL (channel 22). The two stations share studios in the Highwoods Office Park, just outside downtown Raleigh; WRDC's transmitter is located inAuburn, North Carolina.

Channel 28 is the third-oldest television station in the Triangle and was the market'sNBC affiliate for its first 27 years of operation. It was perennially the third-rated station in the market and did not produce local newscasts for significant portions of its tenure with NBC, which contributed to the network moving to another station.

Prior use of channel 28 in Raleigh

[edit]
Main article:WNAO-TV

Channel 28 in Raleigh was initially occupied byWNAO-TV, the first television station in the Raleigh–Durham market and North Carolina's first UHF station. Owned by the Sir Walter Television Company, WNAO-TV broadcast from July 12, 1953, to December 31, 1957, primarily as aCBS affiliate with secondary affiliations with other networks. The station was co-owned with WNAO radio (850 AM and96.1 FM)), which Sir Walter had bought fromThe News & Observer newspaper after obtaining the television construction permit. After the Raleigh–Durham market received two VHF television stations in 1954 and 1956 (WTVD, channel 11, andWRAL-TV, channel 5, respectively), WNAO-TV found the going increasingly difficult, as did many early UHF stations. The station signed off December 31, 1957, and its owner entered into a joint venture with another dark UHF outlet that was successful in obtainingchannel 8 in High Point.

History

[edit]

WRDU-TV/Triangle Telecasters

[edit]

In 1966, a major overhaul of the UHF allocation table moved the market's channel 28 allotment from Raleigh to Durham. On November 18 of that year, Triangle Telecasters, Inc., a group led by law professorRobinson O. Everett, applied to theFederal Communications Commission (FCC) for a construction permit to build a new channel 28 station in Durham.[2] The Everett group competed with a very similarly named company, Durham–Raleigh Telecasters (owned by the same interests that were buildingWCTU-TV inCharlotte), which also applied for the channel.[3] Triangle Telecasters won out on April 29, 1968.[2] Everett sold a minority stake to Charles Woods, owner ofWTVY-TV inDothan, Alabama.[4] Other minority partners includedthen-mayor ofChapel Hill andWCHL founder Roland "Sandy" McClamroch,former Durham mayor E. J. Evans andformer Raleigh mayor Jim Reid.[5]

The new channel 28 began broadcasting on the afternoon of November 4, 1968, as WRDU-TV. The station had no single full affiliation: its first programs were an episode of the CBS soap operaLove is a Many Splendored Thing followed by the NBC soapsThe Doctors andAnother World.[6] The new station's studios were onNorth Carolina Highway 54 in southern Durham, with a transmitter nearTerrells Mountain inChatham County.[2]

The station's first broadcast day reflected the unusual situation in Raleigh–Durham television and which would ultimately have an impact on federal regulations. By then, the Triangle was one of the largest markets in the country with only two commercial television stations. WRAL-TV aired ABC full-time, while CBS and NBC were shoehorned on WTVD. In 1966, a columnist for theUniversity of North Carolina at Chapel Hill's student newspaper,The Daily Tar Heel, opined that WTVD let NBC programs play a "poor second fiddle" to its primary affiliation with CBS.[7] The area had not been allocated a third commercial VHF station; the nearest NBC affiliates wereWITN-TV inWashington andWSJS-TV inWinston-Salem.[7] Even though theAll-Channel Receiver Act had only taken effect in 1964, WRDU-TV had one form of compensation the old channel 28 lacked: cable TV. After four years of deliberation by the Raleigh city council,[8]Cablevision came to the city the same year the station launched, and WRDU was picked up by the Raleigh andBurlington cable systems almost as soon as it went on the air.[9]

Even with a third station on the air, NBC allowed WTVD to retainright of first refusal for NBC programming. This situation allowed WTVD to continue its established practice of selecting the higher-rated NBC and CBS programs (just as WTVD had selected the higher-rated CBS and ABC programs when WNAO-TV was in business), leaving WRDU to carry the lower-rated shows from those networks as well as NBC's news programming.[10] By November 1969, this situation prompted Triangle Telecasters to petition the FCC for recourse against WTVD taking shows back from them that they had previously rejected.[11][12] In 1971, the FCC ruled in favor of Triangle Telecasters (in part due to the commission's then-policy of protecting the development of UHF stations), setting a precedent for similar cases elsewhere. The ruling forced WTVD to choose one network;[13][14] it ultimately chose CBS, forcing NBC to sign with WRDU-TV by default ahead of the 1971–1972 television season.[15]

NBC's affiliation with WRDU meant that Triangle television viewers, for the first time, finally saw the full schedules of all three networks on separate stations. However, it consigned NBC to a weaker UHF station in terms of personnel, programming, and signal. Channel 28's transmitter was located on theOrange–Chatham County line on the market's western fringe, providing only a Grade B signal to Raleigh proper and rendering it practically unviewable over the air in southern and easternWake County. In May 1969, WRDU set up a translator on channel 70 to improve its coverage in eastern Wake County;[16] in 1972, that translator moved to channel 22 and from the top of theBB&T Building in downtown Raleigh to the top of a newly constructed retirement home nearby.[17] Even then, one writer once called the signal "weak as aCarrie Nation cocktail".[18]

Another problem of WRDU's early years was Triangle Telecasters' frequent preemption of network shows forsyndicated programs. The Everetts believed they could get more revenue from local advertising than from network airtime payments, due to WRDU's low ratings keeping compensation rates very low in turn. The preemptions only increased during NBC's 1970s ratings struggles. At the time, NBC was considerably less tolerant of its stations substituting alternative programming for its feed than ABC or CBS. However, when NBC demanded that Triangle Telecasters clear the entire network schedule with no preemptions, the Everetts turned them down. NBC was in no position to do anything about it because of the lack of competition in the market. One time WRDU chose not to preempt a network program, it still faced criticism for different reasons; local religious leaders objected to the airing ofFranco Zeffirelli's mini-seriesJesus of Nazareth, arguing it would offend their beliefs.[19] This was even though WRDU not only held the local rights toThe PTL Club, but frequently preempted NBC programming in order to airBilly Graham crusades.[20] The station was also the Triangle's home for theJerry LewisMDA Labor Day Telethon until 1979, when it moved to WTVD.[21]

WPTF-TV/Durham Life era

[edit]

Without a sale, WRDU would have gone off the air.

unnamed Durham Life representative quoted inThe News & Observer in 1977 as to why the company was buying a money-losing station[22]

By 1975, though it had outlived the original channel 28, the Everetts were running out of money and wanted out. Realizing that the station was on the verge of shutting down, the family began to look for a new owner.[22] Despite WRDU's ratings struggles, at least three large media groups saw enough promise in the station to consider buying it, among themScripps–Howard Broadcasting.[23] After two years of negotiations,[24] the Durham Life Insurance Company—which ownedWPTF, the Triangle's oldest radio station, andWQDR-FM—bought WRDU-TV from the Everetts in May 1977 and changed its call sign to WPTF-TV on August 14, 1978.[25]

This was Durham Life's second attempt to get into television. It was one of two applicants for channel 5 in the 1950s and had gone as far as buying cameras and rehearsing announcers.[18] However, the FCC shocked Durham Life when it awarded the license to the much smallerCapitol Broadcasting, owner ofWRAL-AM-FM radio, as WRAL-TV.[18] Before buying channel 28, Durham Life had been interested in building a new station on channel 22,[26] a Raleigh assignment that had been proposed for a station in the 1960s.[27][28][29]

Durham Life had far more financial resources than Triangle Telecasters could have ever managed and invested a considerable amount of money into its new purchase. It built a new 1,300-foot (400 m) transmitter tower nearApex that gave the renamed WPTF-TV a coverage area comparable to those of WRAL-TV and WTVD.[30][18] It also started a full news department—Woody Durham, the play-by-play voice ofNorth Carolina Tar Heels sports, served as sports director[31]—and purchased $500,000 in new equipment. It also added a weekday children's show entitledBarney's Army, which was hosted by the namesake Aniforms puppet and ran from 1979 to 1983, long after the genre had disappeared from most other American stations.[32] The show consisted of short interstitials between cartoons and other children's shows, a viewer call-in game calledTV Powww along with local musical acts and educational segments. This youth-centered daytime schedule came at the expense of the NBC soap operaAnother World, which did not air on the station during its 90-minute expansion from 1979 to 1980; a station representative argued the syndicated shows were more profitable. The preemption ofAnother World came amid vehement opposition from the network and angry calls and letters from viewers who had actually watched the show on WPTF. Meanwhile, the next closest stations still playing the show in its regular time slot wereWECT in Wilmington, WITN-TV in Greenville, andWAVY-TV inPortsmouth, Virginia, all of which were VHF stations.[33] Likewise, the station's removal ofTexas prompted viewer outrage;[34] less than a year later, the station added the show back when the network moved it to a mid-morning time slot,[35] NBC canceled it along withThe Doctors: WPTF was the only NBC affiliate in North Carolina that still aired the latter show.[36]

Amid indications that Durham Life was as willing to preempt NBC programming as the Everetts had been despite a more powerful signal, Channel 28 still faced the audience-loyalty problems it had under Triangle Telecasters. As NBC's ratings slump worsened, WPTF's already frosty relationship with NBC became even chillier. Even the network's few hits at the time, such asDiff'rent Strokes andThe Rockford Files, performed poorly for the station,[37] a problem compounded when NBC programming headFred Silverman's theory of a "living schedule" did not generate the same success as it did at ABC.[38] Channel 28's stronger signal did not result in a boost for its news ratings; in November 1979, WRAL's 6 p.m. newscast attracted a 30 rating, WTVD's a 16, and WPTF-TV's a measly 1.[39] In 1981, Durham Life reorganized as a holding company, Durham Corporation; the reorganized company fended off two hostile takeover attempts later in the decade. While the radio stations continued to make money,[40] the broadcasting division posted losses because of channel 28.[41] Durham Life also continued to preempt NBC programming, albeit less often than the 1970s. Citing a scheduling problem with a syndicated special, WPTF-TV preemptedMaya Angelou's TV movieSister, Sister when NBC aired it, despite its being set in North Carolina and despite Angelou teaching atWake Forest University.[42] The station defended its programming philosophy by pointing to its most acclaimed and popular examples of first-run syndicated programs, such asThe Muppet Show, and TV movies fromOperation Prime Time.[43]

Channel 28 also justified its reliance on syndicated programs by pointing out how they got higher ratings than its nightly news broadcasts. WPTF-TV dropped its 11:00 p.m. newscast in 1982, moving its early-evening newscast to 5:30 and delaying theNBC Nightly News to 7:00 p.m. so it could airStar Trek instead.[44] It also droppedNBC News Overnight, arguing to a local newspaper that the station would lose money on the show compared to just showing nothing at all and signing off afterLate Night with David Letterman.[45] The following year, longform evening newscasts were dropped altogether, replaced with brief cut-ins throughout the day. The closest thing to a newscast on the station was a half-hour weekday newsmagazine,North Carolina Today.[46]

WRAL and WTVD switched affiliations in 1985 after WTVD's owner,Capital Cities Communications, bought ABC. Despite an ad campaign designed to poke fun at the change, saying "you know where to find us" to point out that NBC was still in the same place,[47] WPTF-TV saw practically no windfall from the switch. By the mid-to-late 1980s, even with NBC's powerful prime time lineup leading the network to first place only two years after finishing last, WPTF-TV remained stubbornly last in the Triangle television ratings. It even trailed WLFL, anindependent station (and later, aFox affiliate) that had only been on the air since 1981. Meanwhile, preemptions of NBC shows continued unabated. The station even preempted the popular prime time dramasHill Street Blues andSt. Elsewhere, prompting over 400 angry calls and letters to the station.[48] One short-lived NBC daytime show calledFantasy went to UNC–Chapel Hill to hold auditions for guests despite the fact that WPTF-TV refused to air it. The show was canceled after only one season.[49] By this time, NBC was running out of patience with WPTF-TV. According toElectronic Media magazine, the network had begun "continuing courtship" of WRAL-TV, a station that rejected the network's overtures out of a desire to avoid a second affiliation switch in three years, going as far as to sweetening the deal by offering the NBC affiliation in Charlotte to Capitol's newly-builtWJZY with WRAL, which would in turn resolve NBC's continued issues with WPCQ-TV (nowWCNC-TV) in that market.[50]

Durham Corporation was able to make progress and begin making money again in its broadcasting unit in the 1980s. Full-length evening newscasts returned in 1986,[51] and a year later the company moved WPTF-AM-TV and WQDR to new quarters in the Highwoods office complex costing $1 million. However, it still made very little difference in the ratings. The 6 p.m. edition ofNewsbeat 28 not only saw no improvement on the same low ratings it garnered in the previous decade, but it trailed reruns on WLFL of the former NBC sitcomGimme a Break!, with WTVD and WRAL maintaining their leads.[52] The next year, WPTF-TV appeared on the cable system inFayetteville for the first time, a move cited as key in increasing station circulation and giving it more parity with WRAL and WTVD.[53] During this decade, the station broke new ground by broadcasting in 3D[54] and stereo sound[55] before other stations (and in the case of the latter, ahead of the network itself) while also being the first station in the area to accept condom ads.[56]

In August 1989, Durham Corporation opted to focus on its core insurance business and announced it was placing WPTF-TV up for sale.[51] Durham Life sought as much as $45 million for the station.[57] Nature, however, derailed the station's attempts to turn its fortunes around. On December 10, 1989, WPTF-TV's three-year-old tower nearAuburn collapsed in an ice storm that also brought down the nearby tower of WRAL-TV.[58] The next day, Durham Corporation took WPTF-TV off the market due to the collapse; it had received lesser offers than it had expected.[59] The first signs of trouble came earlier that year when a less severe ice storm still proved strong enough to knock the station off the air for 10 hours so maintenance workers could replace parts of a damaged transmission line.[60] After temporarily broadcasting some programs over WYED-TV (channel 17) from Goldsboro andWFCT (channel 62) in Fayetteville,[61] WPTF reactivated its old transmission facility near Apex, which it had used from 1978 to 1986, allowing the station to resume its broadcasts on channel 28 as usual.[62] That same tower was dismantled several years later and then donated toclassical radio stationWCPE-FM, who reassembled it at a spot near its studios inWake Forest in 1993.[63] In 1991, WPTF-TV joined WRAL-TV on a newly built 1,989-foot (606 m) broadcast tower at the latter's previous site, which also housed the signals for WRAL-FM, WQDR-FM, and several locallow-power television stations.[64]

Even when WPTF-TV began broadcasting on its own signal again, its nightly newscasts remained in the ratings basement, frequently being trounced by the newscasts on WRAL-TV and WTVD and reruns on WLFL. The station had also lost some ratings momentum with the tower collapse.[64] In September 1990, channel 28 tried moving the 6 p.m. newscast to 7 p.m., displacingHard Copy (a rare ratings success for the station) and airing afterNBC Nightly News instead of before it, withCheers reruns taking its old time slot.[65] By this time, lead anchor and producer Terry Thill had been replaced by Ben Garrett. Moving the early newscast failed to improve ratings, as it now had to compete withJeopardy! on WTVD andEntertainment Tonight on WRAL. By this time, their higher-rated competitors were also airing pre-6 p.m. newscasts. The firing of Terry Thill ultimately proved to be a grim harbinger of things to come for the news division.[66] On top of that, the whole of Durham Life Broadcasting was suffering bad publicity due to Laurel Smith, general manager of WQDR-FM, facing accusations of sexual harassment by male employees while she was also involved in a child custody case with her ex-husband; a memo by company president Felton P. Coley told employees of the company's radio and TV stations, WPTF-TV included, not to talk about it publicly, a point made moot when she resigned.[67][68]

Sale to FSF TV

[edit]

We have never seen a network affiliate with local news as low-rated as it was here. We could have quadrupled our spending on it and it would not make any progress.

Paul Brissette, early 1990s owner of WRDC, on the motive for axing the station's news department[69]

While the company initially announced plans to retain its broadcasting properties,[70] the interest of buyers in Durham Life itself resulted in a deal. Bev W. Landstreet III, an investor fromNashville, Tennessee, and owner of Financial Securities Fund L.P., had been attempting to buy Durham Corporation and its $8.2 billion portfolio of life insurance policies since 1983. When Durham instead opted to sell itself to Capital Holding ofLouisville, Kentucky, Landstreet got the consolation prize: Durham Life Broadcasting.[71] Landstreet immediately sold the radio stations toCurtis Media Group. He then formed FSF TV, Inc. to acquire channel 28, with Paul Brissette, aBoca Raton, Florida-based investor and president ofAdams Television, as a minority partner. The new owners hired Vickie Street—former general manager of Adams-ownedWWAY, the ABC affiliate in Wilmington—as general manager, answering directly to Brissette.[72] Almost as soon as FSF took control in late July 1991, Brissette canceled the evening newscasts and fired virtually the entire news department. The news staffers were told of the decision just before the scheduled start of the 7 p.m. newscast and given just two hours to pack their things. Station officials said that the newscasts had not budged from last place despite numerous attempts at improvements.[73] Brissette said that the newscasts' ratings were the most anemic he had seen in all of his years in television; they only attracted a two percent share at the time of their cancellation. This led Brissette and Landstreet to conclude that it would not be worth the effort to spend the money it would take to make the newscasts viable.[69] Brissette also shuttered the public affairs department.[74] The call sign was then changed to WRDC on October 25, 1991, after the three major cities in the Triangle (Raleigh, Durham, and Chapel Hill); the station branded as "TRI-28" (later rendered as "TRY-28").[75]

FSF was able to make the station profitable almost immediately but faced the perception that it believed in making money rather than being a part of the community.[69] In particular, the loss of news programming assured little to no goodwill from NBC about the future direction of the station. One disgruntled ex-employee bitterly suggested that the station's new call sign stood for "We Really Don't Care",[76] while another compared the situation to the last episode ofThe Mary Tyler Moore Show in which the new owners of the fictional WJM fired all the employees of the nightly newscast except Ted Baxter.[77] Some argued that a last-place newscast was better than nothing[74] and that the Triangle needed more than two functioning news departments to adequately cover the market.[78] Meanwhile, several stations in which Brissette had controlling interest not only had full-fledged newscasts but successful ones as well.[69] The station continued to employ a single anchor/reporter to helm local cut-ins that would air in and around NBC network shows and syndicated programming. Even these news briefs were canceled in 1994, two years after WLFL had launched a 10 p.m. newscast, leaving WRDC as little more than a "pass-through" for network and syndicated programming. However, like its predecessors, FSF continued to preempt NBC shows to make more money off of airing Billy Graham crusades and other fare.[79]

Switch from NBC to UPN

[edit]

In March 1994, FSF sold channel 28 toCommunications Corporation of America, headed by Tom Galloway.[80] Despite hopes that Galloway would do something to fix whatNews & Observer media critic Bob Langford called "the worst NBC affiliate in the country", the ownership change would not be enough to save channel 28's affiliation with NBC.[81] By this time, NBC's patience with WRDC had been exhausted after over a quarter-century of mediocrity at best on channel 28. It had perennially been one of NBC's weakest affiliates, even during its nationwide ratings dominance. The station's lackluster ratings in what had become one of the fastest-growing markets in the country were a particular embarrassment for a network still capitalizing on the success of theMust See TV campaign. Continuing preemptions and Brissette's all-but-nonexistent commitment to local news did not help matters.[81]

NBC began to look to move its programming to another station at the end of its affiliation agreement with channel 28. Unlike in the 1970s, the establishment of new television stations in the Triangle and cable leveling the playing field between VHF and UHF outlets gave NBC flexibility in selecting a new local outlet for its programs. In 1994, NBC selected WYED-TV (channel 17, soon to becomeWNCN), licensed to Goldsboro but located just outside Raleigh inClayton. WNCN had recently boosted its signal to 5 million watts to provide greater coverage to the Triangle. Additionally, channel 17's new owner,Outlet Communications, had very good relations with NBC; it ownedWJAR-TV inProvidence, Rhode Island, andWCMH-TV inColumbus, Ohio, which were two of NBC's strongest and longest-standing affiliates.[82] Although WNCN had just affiliated with the newWB Television Network, NBC quickly cut a deal with Outlet to move its Triangle affiliation to WNCN on October 1, 1995, the day channel 28's affiliation agreement expired.[83]

WRDC took on a secondary affiliation withUPN when that network launched in January. However, in anticipation of the switch, it began branding itself as "UPN 28" and all but stopped promoting NBC programming outside network hours; it also delayed UPN's Monday and Tuesday night slates to air on Friday and Saturday nights instead of NBC's weak prime time lineup,[84] which WNCN aired on those nights until September.[85]

The switchover took place on September 10, 1995—a month earlier than planned, by mutual agreement between the two stations—ending a 27-year partnership between channel 28 and NBC under four different owners. WNCN became the sole NBC affiliate in the Triangle, while WRDC became an exclusive UPN affiliate.[86] That fall, the WB affiliation intended for WNCN went to newly launchedWRAZ (channel 50), owned by Tar Heel Broadcasting and operated by WRAL-TV under alocal marketing agreement, with the understanding that the new station would switch affiliations with WLFL three years later.[87] In the wake of the switch, WRDC picked up several syndicated shows that WNCN no longer had time to air. This left WRDC with mostly talk shows on its daytime lineup.[88] By then, Communications Corporation of America had contracted with Sinclair Broadcast Group, which was purchasing WLFL, to combine the two stations' operations under alocal marketing agreement; Sinclair provided CCA 98 percent of the money to buy channel 28. The merged operation was housed at the former WRDC facility.[89] WRDC was then sold to Glencairn Ltd., nominally headed by former Sinclair executive Edwin Edwards. However, the Smith family, founders and owners of Sinclair, held 97% of Glencairn's stock; for all intents and purposes, Sinclair now owned both stations. Similar arrangements were in place at Glencairn's other eight stations, leading to allegations that Sinclair was using Glencairn to make an end-run around FCC rules forbidding television stationduopolies. Ties between WRDC and Sinclair were apparent even before the sale to Glencairn; Sinclair had put up 98 percent of the money Communications Corporation of America had used to buy WRDC. The FCC eventually fined Sinclair $40,000 for its illegal control of Glencairn but approved its direct acquisition of the Glencairn stations in 2001, after duopolies were legalized.[90][89]

As a MyNetworkTV affiliate

[edit]

On January 24, 2006,Time Warner andCBS Corporation announced that The WB and UPN would merge their higher-rated programs onto a new network,The CW.[91][92] The news of the merger resulted in Sinclair announcing, two months later, that most of its UPN and WB affiliates, including WRDC, would joinMyNetworkTV, a new service formed by theNews Corporation, which is also owner of the Fox network.[93] WLFL, which had been a WB affiliate since 1998, took the CW affiliation a few months later.[94]

On May 15, 2012, Sinclair and Fox agreed to a five-year affiliation agreement extension for Sinclair's 19 Fox-affiliated stations until 2017. This included an option, exercisable between July 1, 2012, and March 31, 2013, for Fox parent News Corporation to buy a combination of six Sinclair-owned stations (two CW/MyNetworkTV duopolies and two standalone MyNetworkTV affiliates) in three out of four markets; WLFL and WRDC were included in the Fox purchase option, along with stations inCincinnati (WSTR-TV),Norfolk (WTVZ) andLas Vegas (KVCW andKVMY).[95] In January 2013, Fox announced that it would not exercise its option to buy any of the Sinclair stations in the four aforementioned markets.[96]

Technical information

[edit]

Subchannels

[edit]

The station's ATSC 1.0 channels are carried on themultiplexed signals of other Raleigh–Durham television stations:

Subchannels provided by WRDC (ATSC 1.0)[97]
ChannelVideoAspectShort nameProgrammingATSC 1.0 host
28.1720p16:9WRDC-MYMyNetworkTVWLFL
28.2480iChargeCharge!WNCN
28.3COMETCometWTVD

Analog-to-digital conversion

[edit]

WRDC ended regular programming on its analog signal, over UHF channel 28, on February 17, 2009, five months ahead of the official date on which full-power television stations in the United Statestransitioned from analog to digital broadcasts under federal mandate. It was one of three stations in the Triangle market, along withWLFL andWRAY-TV, that decided to switch on that date, even though the official transition date had been changed to June 12, 2009. Although it had an assigned digital channel that it would move to post-transition that differed from its original digital channel, WRDC continued to broadcast its digital signal on its pre-transition allocation (UHF channel 27). At noon on June 12, the station's digital signal relocated to UHF channel 28.[98]

ATSC 3.0 lighthouse

[edit]

WRDC serves as one of twoATSC 3.0 (Next Gen TV) stations in the Triangle, launching in November 2020.[99] WRDC's transmitter is located inAuburn, North Carolina.[1]

Subchannels of WRDC (ATSC 3.0)[100]
ChannelRes.Short nameProgramming
11.1720pWTVDNGABC (WTVD)
17.11080pWNCNNGCBS (WNCN)
22.1720pWLFLNGThe CW (WLFL)
22.101080pT2T2
22.11PBTVPickleball TV
22.20GMLOOPGameLoop
28.1720pWRDCNGMyNetworkTV
40.11080pWUVCNGUnivision (WUVC-DT)
  Subchannel streamed via the Internet[101]

References

[edit]
  1. ^ab"Facility Technical Data for WRDC".Licensing and Management System.Federal Communications Commission.
  2. ^abc"History Cards for WRDC".Federal Communications Commission.
  3. ^"Authority to Be Asked For New Durham TV".The News and Observer. Raleigh, North Carolina. Associated Press. November 18, 1966. p. 28.Archived from the original on January 12, 2022. RetrievedJanuary 12, 2022 – via Newspapers.com.
  4. ^"New TV Station Gets FCC Permit".Durham Morning Herald. Durham, North Carolina. May 5, 1968. p. 4A.Archived from the original on January 12, 2022. RetrievedJanuary 12, 2022 – via Newspapers.com.
  5. ^"Area Receives New WRDU-TV".The Daily Tar Heel. Chapel Hill, North Carolina. October 23, 1968. p. 6.Archived from the original on October 9, 2021. RetrievedJanuary 12, 2022 – via Newspapers.com.
  6. ^Morrison, Bill (November 3, 1968)."Our New TV Station Debuts This Week".The News and Observer. Raleigh, NC. p. 74.Archived from the original on October 25, 2021. RetrievedOctober 25, 2021.
  7. ^abKlein, Richard (April 26, 1966)."Local TV Programs Are Bad News".The Daily Tar Heel. Chapel Hill, North Carolina. p. 2.Archived from the original on January 12, 2022. RetrievedJanuary 12, 2022 – via Newspapers.com.
  8. ^Holder, Laurie Jr. (May 19, 1964)."Council Delays Vote On Pay TV Proposal".The News & Observer. Raleigh, NC. p. 22.Archived from the original on January 12, 2022. RetrievedOctober 9, 2021.
  9. ^"Cablevision Brings Eight Stations In".The Daily Times-News. Burlington, NC. March 1, 1969. p. Cable Supplement 9.Archived from the original on October 9, 2021. RetrievedOctober 9, 2021.
  10. ^"Economics blamed for UHF ills"(PDF).Broadcasting. December 29, 1969. p. 56.ProQuest 1016856292.Archived(PDF) from the original on January 12, 2022. RetrievedMay 20, 2020.
  11. ^"WRDU Appeal Could Affect Nation".The News & Observer. August 1, 1970. p. 6. RetrievedFebruary 24, 2021.
  12. ^Morrison, Bill (November 6, 1969)."T.V. Stations Here Ask Network Links".The News & Observer. Raleigh, NC. p. 22.Archived from the original on October 11, 2021. RetrievedOctober 11, 2021.
  13. ^"Networks, V's balk at aid for UHF's"(PDF).Broadcasting. September 21, 1970. p. 40.ProQuest 1016862624.Archived(PDF) from the original on January 12, 2022. RetrievedMay 20, 2020.
  14. ^"One (network) to a customer"(PDF).Broadcasting. March 29, 1971. p. 67.ProQuest 1016860521. RetrievedMay 20, 2020.
  15. ^"In Durham, Research Triangle Area—WRDU Becoming Only NBC Net".The Durham Sun. Durham, North Carolina. September 3, 1971. p. 17. RetrievedJanuary 12, 2022 – via Newspapers.com.
  16. ^"See what you've been missing!".The News and Observer. Raleigh, North Carolina. May 15, 1969. p. 38.Archived from the original on December 1, 2020. RetrievedJanuary 12, 2022 – via Newspapers.com.
  17. ^"TV Station Plans Changes".The News & Observer. Raleigh, NC. October 26, 1972. p. 5.Archived from the original on October 6, 2021. RetrievedOctober 6, 2021.
  18. ^abcdMorrison, Bill (August 13, 1978)."Ch. 28 makes its move".The News & Observer. pp. 1,10. RetrievedMay 22, 2020.
  19. ^Powell, John (March 21, 1977)."Area Viewers Protesting TV Movie About Jesus".The News & Observer. Raleigh, NC. p. 19. RetrievedOctober 6, 2021.
  20. ^Wood, Ernie (April 18, 1976)."PTL Club Network Succeeds From 'Electronic Pulpit'".The News & Observer. Raleigh, NC. pp. 65, 71. RetrievedOctober 6, 2021.
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  22. ^abGuillory, Ferrell (May 19, 1977)."Firm May Buy WRDU".The News & Observer. Raleigh, NC. p. 26. RetrievedOctober 9, 2021.
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  26. ^"Christian Channel Planned".The News & Observer. December 25, 1976. p. 30. RetrievedFebruary 24, 2021.
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  28. ^"Public Notice: WJHF".The News and Observer. Raleigh, NC. January 2, 1968. p. 26.Archived from the original on October 25, 2021. RetrievedOctober 25, 2021.
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  31. ^"Ratings War To Escalate Next Monday".Durham Morning Herald. Durham, North Carolina. April 1, 1979. p. TV World 1. RetrievedJanuary 12, 2022 – via Newspapers.com.
  32. ^"Remembering the First "Barney"".WRAL.com. September 26, 2007. Archived fromthe original on January 16, 2011.
  33. ^Morrison, Bill (April 17, 1979)."'Another World' is elsewhere". Raleigh, NC: The News & Observer. p. TV Observer 3.Archived from the original on September 7, 2021. RetrievedSeptember 7, 2021.
  34. ^"Texas Fans Unite".The Daily Tar Heel. Chapel Hill, NC. January 22, 1982. p. 2.Archived from the original on October 6, 2021. RetrievedOctober 6, 2021.
  35. ^Deeb, Gary (March 28, 1982)."Daytime shakeup at NBC".The News & Observer. Raleigh, NC. Field Newspaper Syndicate. p. 6E.Archived from the original on October 6, 2021. RetrievedOctober 6, 2021.
  36. ^Hirsch, Lynda (December 14, 1982)."Daytime dial: Surgery didn't save 'Doctors'".The News and Observer. Raleigh, NC. Field Newspaper Syndicate. p. TV Observer 2. RetrievedOctober 29, 2021.
  37. ^Morrison, Bill (January 9, 1979)."ABC takes the Triangle".The News & Observer. Raleigh, NC. p. TV Observer 3.Archived from the original on October 9, 2021. RetrievedOctober 9, 2021.
  38. ^Boyer, Peter J. (August 24, 1979)."'Living schedule' becomes stable this fall on NBC".The Bradenton Herald. Bradenton, FL. Associated Press. p. 17.Archived from the original on November 1, 2021. RetrievedOctober 29, 2021.
  39. ^"WPTF-TV news director resigns".The News & Observer. December 15, 1979. p. 20. RetrievedFebruary 24, 2021.
  40. ^Hill, Thom (February 28, 1984)."Durham Corp. target of investment firm".The News & Observer. Raleigh, NC. pp. 1D,10D.Archived from the original on September 14, 2021. RetrievedSeptember 13, 2021.
  41. ^McInnis, Doug (February 7, 1982)."TV chief leaves recuperating station".The News & Observer. p. 8D. RetrievedFebruary 24, 2021.
  42. ^"Angelou drama pre-empted".The News & Observer. June 8, 1982. p. 4B.Archived from the original on September 7, 2021. RetrievedSeptember 7, 2021.
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  44. ^Calloway, James (April 22, 1982)."WPTF-TV shake-up drops 11 p.m. news".The News & Observer. Raleigh, NC. p. 10B.Archived from the original on September 14, 2021. RetrievedSeptember 14, 2021.
  45. ^Morrison, Bill (July 27, 1982)."Two gains and great loss".The News & Observer. Raleigh, NC. p. TV Observer 3.Archived from the original on October 6, 2021. RetrievedOctober 6, 2021.
  46. ^Morrison, Bill (March 29, 1983)."Good night, Ken and Kim".The News & Observer. Raleigh, NC. p. TV Observer 3. RetrievedSeptember 14, 2021.
  47. ^"24 Reasons Why WPTF is NBC".The News & Observer. Raleigh, NC. p. 5E.Archived from the original on September 7, 2021. RetrievedSeptember 7, 2021.
  48. ^"WPTF-TV catches the heat".The News & Observer. Raleigh, NC. December 4, 1986. p. 45.Archived from the original on September 14, 2021. RetrievedSeptember 13, 2021.
  49. ^Weaver, Clinton (April 13, 1983)."NBC program carries out students' fantasies".The Daily Tar Heel. Chapel Hill, NC. p. 1. RetrievedOctober 6, 2021.
  50. ^Mermigas, Diane (February 8, 1988)."NBC renews affiliate switch efforts in South".Electronic Media. pp. 3, 67.
  51. ^abCohen, Todd."Durham Life Broadcasting seeks buyer for WPTF-TV".The News & Observer. pp. 1A,7A. RetrievedFebruary 24, 2021.
  52. ^Langford, Bob (March 30, 1988)."WTVD leads in Nielsen, Arbitron ratings for second time".The News and Observer. Raleigh, NC. p. 5D.Archived from the original on August 21, 2021. RetrievedAugust 21, 2021.
  53. ^Cohen, Todd (May 3, 1988)."Broadcaster poised for growth".The News & Observer. pp. 1D,4D.
  54. ^Calloway, James (July 4, 1982)."Triangle to see 3-D TV".The News & Observer. Raleigh, NC. p. 7E.Archived from the original on October 6, 2021. RetrievedOctober 6, 2021.
  55. ^"WTVD in May outrates WRAL for the 1st time".The News & Observer. Raleigh, NC. June 19, 1985. p. 11A. RetrievedOctober 6, 2021.
  56. ^"WPTF-TV to air ads for condoms".The News & Observer. Raleigh, NC. Associated Press. February 6, 1987. p. 2D.Archived from the original on October 6, 2021. RetrievedOctober 6, 2021.
  57. ^Langford, Bob (August 23, 1989)."What's in store for WPTF-TV? Some predictions".The News & Observer. p. 6D. RetrievedFebruary 24, 2021.
  58. ^Haddigan, Michael (December 11, 1989)."Ice causes 2 TV towers to collapse".The News & Observer. pp. 1A,12A. RetrievedFebruary 24, 2021.
  59. ^Yandle, C. E. (December 12, 1989)."Durham Corp. takes WPTF-TV off market".The News & Observer. pp. 1D,3D. RetrievedFebruary 24, 2021.
  60. ^"WPTF to be off air for 10 hours".The News and Observer. Raleigh, NC. March 12, 1989. p. 26A.Archived from the original on October 6, 2021. RetrievedOctober 6, 2021.
  61. ^"WPTF-TV is on the air!".The News and Observer. Raleigh, North Carolina. December 13, 1989. p. 45. RetrievedJanuary 12, 2022 – via Newspapers.com.
  62. ^"When the towers come tumbling down".The News and Observer. Raleigh, North Carolina. December 20, 1989. p. 5D. RetrievedJanuary 12, 2022 – via Newspapers.com.
  63. ^Yandle, C. E. (April 14, 1992)."WCPE will play musical towers".The News and Observer. Raleigh, North Carolina. p. 1D. RetrievedJanuary 12, 2022 – via Newspapers.com.
  64. ^ab"The towering implications of one cold day".The News and Observer. Raleigh, North Carolina. December 12, 1990. p. 8D. RetrievedJanuary 12, 2022 – via Newspapers.com.
  65. ^Langford, Bob (September 12, 1990)."WPTF to move news to 7".The News and Observer. Raleigh, NC. p. 5D.Archived from the original on September 5, 2021. RetrievedSeptember 5, 2021.
  66. ^Langford, Bob (December 15, 1990)."The Thill is gone; what's next for WPTF".The News and Observer. Raleigh, NC. p. 43.Archived from the original on September 5, 2021. RetrievedSeptember 5, 2021.
  67. ^Bailey, Sean (December 13, 1990)."Trial puts focus on personnel; sexual harassment by woman alleged".The News and Observer. Raleigh, NC. p. 1B,2B.Archived from the original on September 5, 2021. RetrievedSeptember 5, 2021.
  68. ^"Woman involved in custody dispute resigns job".The News and Observer. February 28, 1991. p. 2B. RetrievedSeptember 5, 2021.
  69. ^abcdMarshall, Kyle (November 12, 1991)."Owners turn WRDC into money maker".The News & Observer. pp. 1D,2D. RetrievedMay 20, 2020.
  70. ^Langford, Bob (November 17, 1990)."Durham Life to keep its stations".The News & Observer. p. 9D. RetrievedFebruary 24, 2021.
  71. ^Gregory, Ed (April 19, 1991)."TV deal may end insurance buyout try".The Tennessean. Nashville, Tennessee. p. 1F,4F. RetrievedJanuary 17, 2022 – via Newspapers.com.
  72. ^Marshall, Kyle (August 2, 1991)."New WPTF owners eye bottom line".The News & Observer. Raleigh, NC. p. 6C.Archived from the original on October 20, 2021. RetrievedOctober 20, 2021.
  73. ^Marshall, Kyle; Langford, Bob (August 1, 1991)."New owners cancel WPTF news shows".The News & Observer. Raleigh, NC. p. 7C.Archived from the original on October 20, 2021. RetrievedOctober 19, 2021.
  74. ^abLangford, Bob (August 2, 1991)."PTF Betrays the Viewers".The News & Observer. Raleigh, NC. pp. 1D,6D.Archived from the original on October 20, 2021. RetrievedOctober 20, 2021.
  75. ^"WPTF-TV changes call letters today".The News and Observer. Raleigh, North Carolina. October 25, 1991. p. 1D. RetrievedJanuary 17, 2022 – via Newspapers.com.
  76. ^Butzgy, Michael (November 9, 1991)."Name change obvious".The News & Observer. p. 13A. RetrievedJune 7, 2020.
  77. ^Langford, Bob (August 2, 1991)."News gone, but not up in flames".The News & Observer. Raleigh, NC. p. 1A.Archived from the original on October 20, 2021. RetrievedOctober 20, 2021.
  78. ^Shafer, Barry (August 9, 1991)."The People's Forum: WPTF newscast needed".The News & Observer. Raleigh, NC. p. 18A.Archived from the original on October 20, 2021. RetrievedOctober 20, 2021.An area the size of the Triangle needs a third local news program to better serve the public.
  79. ^"'Spy' is great television — if you can see it".The News and Observer. Raleigh, North Carolina. December 2, 1992. p. 1D,2D. RetrievedJanuary 17, 2022 – via Newspapers.com.
  80. ^Marshall, Kyle (March 10, 1994)."WRDC owners OK sale".The News & Observer. Raleigh, NC. p. 8C.Archived from the original on October 20, 2021. RetrievedOctober 20, 2021.
  81. ^abLangford, Bob (March 16, 1994)."Will new owner fix WRDC?".The News and Observer. Raleigh, NC. pp. 1D,7D.Archived from the original on November 1, 2021. RetrievedOctober 31, 2021.
  82. ^"Will NBC jump to WYED?".The News and Observer. Raleigh, North Carolina. August 17, 1994. p. 41. RetrievedJanuary 12, 2022 – via Newspapers.com.
  83. ^"NBC, WRDC to split".The News and Observer. Raleigh, North Carolina. November 9, 1994. p. 43. RetrievedJanuary 12, 2022 – via Newspapers.com.
  84. ^Langford, Bob (January 18, 1995)."Tangled nets trap Trekkies".The News & Observer. p. 1E.Archived from the original on June 8, 2020. RetrievedJune 7, 2020.
  85. ^Marshall, Kyle (August 4, 1995)."WNCN to be part of NBC".The News & Observer. pp. 9C,10C.Archived from the original on June 8, 2020. RetrievedJune 7, 2020.
  86. ^Langford, Bob (August 18, 1995)."Here's news: WNCN going to NBC early".The News & Observer. pp. 1D,3D.Archived from the original on June 8, 2020. RetrievedJune 7, 2020.
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External links

[edit]
Full power
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Broadcast television stations by affiliation in the state ofNorth Carolina
Includes stations in out-of-state TV markets, but reaching a portion of North Carolina
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  • 1 Also has secondary affiliation with MyNetworkTV.
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Georgia TV
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Broadcast television stations by affiliation in the Commonwealth ofVirginia
Includes stations in out-of-state TV markets, but reaching a portion of Virginia
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WDME-CD
WHSV-TV .41
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ATSC 3.0
  • 1 Also has secondary affiliation with MyNetworkTV.
See also
Kentucky TV
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Stations
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** Owned by third parties and operated by Sinclair through various operating agreements.
*** Owned by Sinclair and operated byMarquee Broadcasting.
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