 | |
| Broadcast area | CentralPolk County, Florida |
|---|---|
| Frequency | 1460kHz |
| Branding | La Kaliente 99.9 |
| Programming | |
| Format | Spanish languageContemporary Hits |
| Ownership | |
| Owner |
|
| History | |
First air date | September 30, 2004; 20 years ago (2004-09-30) (as WRMX) |
Former call signs | WBAR, WRMX |
| Technical information[1] | |
Licensing authority | FCC |
| Facility ID | 71202 |
| Class | D |
| Power | 10,000watts (days) 155 watts (nights) |
Transmitter coordinates | 27°54′34″N81°51′29″W / 27.90944°N 81.85806°W /27.90944; -81.85806 |
| Translator(s) | 99.9 W260DA (Bartow) |
| Links | |
Public license information | |
| Webcast | Stream link |
| Website | La Kaliente 99.9 |
WQXM (1460kHz) is acommercialAMradio stationlicensed toBartow inCentral Florida. It airs aSpanish languageContemporary Hitsradio format known as "La Kaliente 99.9" (sometimes shortened to "K-Liente"). It is owned by Denisse Hernandez, through licensee Prime Broadcasting, Inc.[2]
By day, WQXM broadcasts at 10,000watts, using adirectional antenna. But to reduce interference to other stations on1460 AM, WQXM greatly reduces power at night to 155 watts, switching to anon-directional antenna. Thetransmitter is on North Maple Avenue near Lyle Parkway inBartow, Florida.[3] Programming is also heard onFM translatorW260DA at 99.9MHz.
WQXM programming is relayed on anFM translator, which gives listeners for theimproved sound ofFM stereo.
| Call sign | Frequency | City of license | FID | ERP (W) | Class | FCC info |
|---|---|---|---|---|---|---|
| W260DA | 99.9 FM | Bartow, Florida | 156224 | 250 | D | LMS |
The station signed on the air as WBAR on October 23, 1953, licensed to William Avera Wynne.[4] On January 23, 2004, then-owner Bartow Broadcasting Co., Inc. agreed to sell WBAR to Florida Broadcasting Media, LLC for $325,000, and the station changed its call sign to WRMX on September 30, 2004; then changing once again to the current WQXM on October 11, 2004.[5] The station's license was reassigned from its owner Aliuska Leiva Marti operating through DRC Broadcasting, Inc., to Denisse Hernandez of Prime Broadcasting, Inc. on July 5, 2024.
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