| Broadcast area | CentralPolk County, Florida |
|---|---|
| Frequency | 1460kHz |
| Branding | La Kaliente 99.9 |
| Programming | |
| Format | Silent (formerlySpanish languageContemporary Hits) |
| Ownership | |
| Owner |
|
| History | |
First air date | September 30, 2004; 21 years ago (2004-09-30) (as WRMX) |
Former call signs | WBAR, WRMX |
| Technical information[1] | |
Licensing authority | FCC |
| Facility ID | 71202 |
| Class | D |
| Power | 10,000watts (days) 155 watts (nights) |
Transmitter coordinates | 27°54′34″N81°51′29″W / 27.90944°N 81.85806°W /27.90944; -81.85806 |
| Links | |
Public license information | |
WQXM (1460kHz) is acommercialAMradio stationlicensed toBartow inCentral Florida. It aired aSpanish languageContemporary Hitsradio format known as "La Kaliente 99.9" (sometimes shortened to "K-Liente"). It is owned by Denisse Hernandez, through licensee Prime Broadcasting, Inc.[2]
WQXM and its FM translator suspended operations on June 7th, 2025, citing financial losses and technical difficulties.[3][4] While the AM station remains the property of Prime Broadcasting,Walco Enterprises, LLC agreed to purchase the FM translator for $100,000.[5]
The station signed on the air as WBAR on October 23, 1953, licensed to William Avera Wynne.[6] On January 23, 2004, then-owner Bartow Broadcasting Co., Inc. agreed to sell WBAR to Florida Broadcasting Media, LLC for $325,000, and the station changed its call sign to WRMX on September 30, 2004; then changing once again to the current WQXM on October 11, 2004.[7] The station's license was reassigned from its owner Aliuska Leiva Marti operating through DRC Broadcasting, Inc., to Denisse Hernandez of Prime Broadcasting, Inc. on July 5, 2024. WQXM filed a Silent Special Temporary Authority application with the FCC on June 7, 2025, citing "ongoing technical issues affecting signal quality and resulting financial losses."
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