WPRW-FM

Martinez, Georgia
Broadcast area	Augusta, Georgia
Frequency	107.7MHz (HD Radio)
Branding	Power 107
Programming
Format	Mainstream urban
Subchannels	HD2: "iHeartChristmas Rock"
Affiliations	Premiere Networks
Ownership
Owner	iHeartMedia, Inc. (iHM Licenses, LLC)
Sister stations	WBBQ-FM,WKSP,WLUB,WYNF
History
First air date	1994; 31 years ago (1994) (as WKBG)
Former call signs	WKBG (1992–1996) WUUS (1996–1999)
Call sign meaning	"Power"
Technical information[1]
Licensing authority	FCC
Facility ID	46967
Class	C2
ERP	24,500watts
HAAT	176 m (577 ft)
Links
Public license information	Public file LMS
Webcast	Listen Live HD2:Listen Live
Website	power107.iheart.com

WPRW-FM (107.7MHz), also known as "Power 107", is amainstream urbanstation in theAugusta, Georgia, radio market. The station is licensed by theFederal Communications Commission (FCC) toMartinez and has aneffective radiated power (ERP) of 24.5 kW. Its studios are located at the Augusta Corporate Center near theI-20/I-520 interchange in Augusta, and the transmitter tower is north ofAppling, Georgia.

The station signed on as WKBG in 1994 with acountry format. In 1996, WKBG was purchased by Wilkes Broadcasting and became WUUS, re-branding itself as "US 107". Wilkes also purchased WGUS-AM-FM and WRXR and housed all three stations in the WGUS building. US-107 hired the former morning talent from Kicks 99 (Jill and Charlie) and the former morning man from WBBQ (Mark Summers) and spent much of the late-1990s going up against established country outletWKXC-FM, but fared poorly in the ratings. The stations were sold toCumulus Media in 1998.

In November 1999, the station switched over to urban as WPRW, adopting the "Power 107" handle. This station became the first serious challenger to longtime urban outletWFXA and both stations have been battling each other in the ratings ever since. At one time WPRW was the syndicated home of theStar and Buc Wild Morning Show; it now carriesThe Breakfast Club in the mornings.

The station is owned byiHeartMedia and competes withWFXA andWIIZ.

• Media in Augusta, Georgia

• Power 107 — official website
• Facility details for Facility ID 46967 (WPRW-FM) in theFCC Licensing and Management System
• WPRW-FM inNielsen Audio's FM station database

33°36′47″N82°17′50″W / 33.613167°N 82.297333°W /33.613167; -82.297333

• HD Radio stations
• Radio stations in Georgia (U.S. state)
• Mainstream urban radio stations in the United States
• Radio stations established in 1994
• 1994 establishments in Georgia (U.S. state)
• IHeartMedia radio stations

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• Articles with short description
• Short description matches Wikidata
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• Coordinates on Wikidata