 | |
| Broadcast area | Greater Jacksonville |
|---|---|
| Frequency | 107.3MHz (HD Radio) |
| Branding | 107.3 Planet Radio |
| Programming | |
| Format | Active rock |
| Affiliations | |
| Ownership | |
| Owner |
|
| WFXJ,WJBT,WKSL,WQIK-FM,WSOL-FM | |
| History | |
First air date | May 9,1977 (as WJEE)[1] |
Former call signs |
|
Call sign meaning | "Planet" |
| Technical information[3] | |
Licensing authority | FCC |
| Facility ID | 51974 |
| Class | C1 |
| ERP | 98,000watts |
| HAAT | 302 meters (991 ft) |
Transmitter coordinates | 30°16′51″N81°34′12″W / 30.28083°N 81.57000°W /30.28083; -81.57000 |
| Links | |
Public license information | |
| Webcast | Listen live (viaiHeartRadio) |
| Website | 1073planetradio |
WPLA (107.3MHz) is acommercialFMradio stationlicensed toGreen Cove Springs, Florida, and serving theGreater Jacksonvilleradio market.[4] The station broadcasts anactive rockradio format and is owned byiHeartMedia, Inc.
WPLA'sradio studios are on Belfort Parkway in Jacksonville'sSouthside neighborhood, and thetransmitter is off Hogan Road in theArlington section.[5]
The stationsigned on in May 1977 asbeautiful music WJEE. In 1981, it switched tocountry music as WCRJ-FM.[1] In 1991, thecall sign changed to WROO as "Rooster Country".
On December 19, 2005, it became the new home foralternative rock station WPLA "Planet Radio".[2] While WPLA saw its ratings rise after the frequency change, the station began losing ground when it had to split the alternative rock audience when 102.9 WXXJ (nowWEZI) signed on in 2009.
On August 4, 2010, the station flipped toclassic hits-formatted "Magic 107.3", competing primarily againstWJGL.[6] On October 13, 2010, WPLA changed its call sign to WJGH. Neal Sharpe was named program director and assumed the position on November 18, 2010.[7]
On April 18,2012, the station flipped toadult hits as "107.3Jack FM" (later adopting the call sign WWJK to go with the new Jack-FM branding).[8] In May 2013, program directorSkip Kelly (formerly of WFKS, KIIS-FM, KYSR and WXKS-FM) was brought in.[citation needed]
On April 17, 2017, WWJK dropped the "Jack FM" brand and re-branded as "107.3 Jacksonville", with no change in format. The branding would be short-lived, as the station would re-brand again on May 26 as "107.3 The River".[9]
On March 8, 2019, WWJK flipped back to rock as "107.3 Planet Radio", returning the brand and format to both WWJK and a full-power signal. The syndicatedLex and Terry morning show also returned to the station.[10] On October 30, 2023, WWJK changed its call sign back to WPLA.