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| Broadcast area | Lehigh Valley |
| Frequency | 99.9MHz (HD Radio) |
| Branding | 99.9 The Hawk |
| Programming | |
| Format | Classic rock |
| Subchannels | HD2:Simulcast ofWEEX (sports) |
| Ownership | |
| Owner |
|
| WEEX,WWYY,WLEV,WCTO | |
| History | |
First air date | 1948 (1948) (as WEEX-FM at 98.3) |
Former call signs |
|
Former frequencies | 98.3MHz (1948-1950s) |
Call sign meaning | Oldies (previous format) |
| Technical information[1] | |
Licensing authority | FCC |
| Facility ID | 8595 |
| Class | B |
| ERP | |
| HAAT | 137 meters (449 ft) |
Transmitter coordinates | 40°42′30.3″N75°12′58.6″W / 40.708417°N 75.216278°W /40.708417; -75.216278 (WODE-FM) |
| Translator(s) | See tables below |
| Links | |
Public license information | |
| Webcast | Listen Live |
| Website | 999thehawk.com |
WODE-FM (99.9FM, "99.9 The Hawk") is acommercialFMradio station licensed to serveEaston, Pennsylvania. The station's service contour covers theLehigh Valley area ofPennsylvania andNew Jersey.[3]
The station is owned byCumulus Media, through licensee Radio License Holding CBC, LLC, and broadcasts aclassic rockradio format, playing rock hits from the 1960s into the early 1990s. WODE-FM'stransmitter, studios, and offices are on Paxinosa Road West in Easton. The station is frequently at or near the top of the ratings in theAllentown-Easton-Bethlehemradio market.
WODE-FM broadcasts usingHD Radio, andsimulcasts thesports programming ofsister station 1230 AMWEEX on its HD2 subchannel.
The station began operations on 98.3 FM as a stand-alone FM station. It got itsconstruction permit from theFederal Communications Commission in 1948, andsigned on the air in June 1950.[4] Itscall letters stood for theEaston Express, Easton's daily newspaper as well as the station's owner. WEEX-FM was originally powered at only 1,000watts.
In 1956,WSAN in nearbyAllentown decided to give up its FM station on 99.9 MHz.[5] TheEaston Express took over the 99.9 frequency, boosting WEEX-FM's power to 16,000 watts.[6] Also in the late 1950s, the newspaper put anAM station on the air at 1230kHz under theWEEX call sign. In the early 1960s, WEEX switched to aTop 40 format and used the FM station tosimulcast much of the programming to cover areas where the AM station's 1,000watt signal could not be heard.
In the late 1960s, WEEX-FM's simulcast with the AM was broken off under newFederal Communications Commission (FCC) rules which forbid full-time AM/FM simulcasts. The FM station switched tobeautiful music under the WQQQcall sign.
The call letters were chosen because the lower-case Q closely resembled the number 9, hence the station's frequency 99.9. The station offered an instrumental-basedeasy listening format, playingcover versions of pop songs, as well asBroadway andHollywood showtunes. A few times per hour a soft vocal was mixed in.
In late 1982, TheEaston Express acquiredThe Globe-Times, a newspaper in nearby Bethlehem. To satisfy the FCC's media ownership rules, both WQQQ and WEEX were sold off to Wilks-Schwartz Broadcasting, so that theEaston Express would not own too many media outlets in the same market.
On April 4, 1983, WQQQ swapped formats with its AMsister station, WEEX. WEEX had evolved by 1981 from Top 40 into anadult contemporary format. WEEX'sdisc jockeys moved to 99.9 FM. WQQQ's easy listening format was moved to WEEX but it played more vocals than it did on FM.
The former WEEX format was modified on FM into mainstreamCHR/Top 40. The station kept the WQQQ call sign but became known as "Q 100". Initially, the station focused on current pop music, but also played a moderate amount of 1960s and 1970soldies until about 1985. Throughout the 80s, WQQQ aired a Saturday evening oldies show. But by 1986, the regular rotation was mostly current and recent titles.
At the time, Q100 was the only Top 40/CHR station in the Allentown/Easton/Bethlehem radio market, competing with then-dominatealbum rock stationWZZO for first place in the ratings. However, on January 26, 1987, former mainstreamadult contemporary stationWAEB-FM switched to CHR as "Laser 104.1 WAEB-FM". While the change did not have an immediate impact on Q100's ratings, a burnt-out transmission line in the summer of 1988 forced the station to broadcast on low-power for a period of two weeks. This caused Q100's ratings to slip, allowing WAEB-FM to beat Q100 in the ratings.
In 1989, Roth Broadcasting acquired WQQQ and WEEX from Wilks-Schwartz, and later during the last week of August 1989, Q100 switched to adance-leaning CHR format as "Hot 99.9" under the WHXT call sign. The format lasted about a year before returning to mainstream CHR.
After an uphill ratings battle with its rival WAEB-FM for almost two years, Hot 99.9 was unable to make any significant gains due to budget and signal issues. However, in its final ratings trend as a CHR, WHXT had beaten WAEB-FM by two-tenths of a point.
On August 23, 1991, WHXT dropped its CHR format foroldies. The format played the hits of the 1950s, 1960s, and a few songs from the early 1970s. The call sign became WODE-FM (standing for "oldies") and the station became known as "Oldies 99" under programming consultant Pete Salant.
The station was sold to Patterson Broadcasting and became "Oldies 99.9" in the mid 1990s (adding the "point nine" in its handle as more radios employed digital tuners). In 1997, Capstar bought WODE-FM and WEEX as part of a multi-station deal, but spun the Easton stations off toClear Channel Communications. Capstar had to do this because the Lehigh Valley has only five FM stations, and under FCC rules, no one company could own more than half. Capstar was already buying WZZO and WAEB-FM. Under Clear Channel ownership, WODE-FM continued its oldies format.
In 2000, Clear Channel announced a merger with AM/FM Broadcasters (a company which was created as a result of a merger with Capstar and Chancellor). AM/FM already owned WZZO and WAEB-FM. Clear Channel would not be allowed to keep all three stations upon the merger, so it decided to swap WODE-FM and WEEX withNassau Broadcasting Partners. Nassau was given cash plus WODE-FM and WEEX, while Clear Channel obtained stations inNew Jersey, includingWNNJ,WNNJ-FM,WSUS,WHCY, and management agreements forWDLC andWTSX. Clear Channel also kept the former Capstar/AM-FM stations.
On August 31, 2001, at noon, WODE-FM switched from oldies toclassic hits. The station was originally called "99-9 The River" but was forced to change its name because Clear Channel owned the rights to the name "The River". WODE-FM became known as "99-9 The Hawk". Its slogan was "The Valley's Classic Hits Station". The station's ratings generally led the market with the key 25-54 audience. WODE-FM hit #1 in the Fall 2001Arbitron ratings in the Allentown market.
WODE-FM, along with nine other Nassau stations in New Jersey and Pennsylvania, was purchased at bankruptcy auction by NB Broadcasting in May 2012. NB Broadcasting was controlled by Nassau's creditors —Goldman Sachs, Pluss Enterprises, and P.E. Capital. WODE-FM was included in the deal after Goldman Sachs rejected a bid fromCumulus Media for the station.[7][8] In November, NB Broadcasting filed a motion to assign its rights to the stations toConnoisseur Media.[9] The sale to Connoisseur Media, at a price of $38.7 million, was consummated on May 29, 2013.
With the sale completed in July 2013, Connoisseur Media tweaked the format, giving it more of arock focus and changing the slogan to "Classic Rock of the 70s, 80s and More".
In late 2013, WODE-FM acquiredtranslator W234AX (94.7 FM), licensed to serve Allentown, fromFamily Life Ministries.[10] The translator broadcast WODE-FM analog/HD1 programming until April 15, 2016, when it began simulcasting the programming ofalternative rocksister station 107.1WWYY via WODE-FM-HD2.[11]
Effective June 26, 2019, Connoisseur Media swapped WODE-FM, sister stationsWEEX,WTKZ, andWWYY, and translator W234AX to Cumulus Media in exchange forWEBE andWICC.
WODE-FM-HD2 programming (WEEX simulcast) is broadcast on the followingtranslator:
| Call sign | Frequency | City of license | FID | ERP (W) | HAAT | Class | Transmitter coordinates | FCC info |
|---|---|---|---|---|---|---|---|---|
| W234AX | 94.7 FM | Allentown, Pennsylvania | 157407 | 10 | 204.9 m (672 ft) | D | 40°35′55.4″N75°25′10.7″W / 40.598722°N 75.419639°W /40.598722; -75.419639 (W234AX) | LMS |