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WMMS-HD2

From Wikipedia, the free encyclopedia
Digital subchannel of Cleveland radio station WMMS (100.7 FM)

WMMS-HD2
Digital subchannel ofWMMS, Cleveland
Broadcast area
Frequencies100.7MHz · HD2 (HD Radio)
BrandingSports Radio 99.1
Programming
LanguageEnglish
FormatSports
AffiliationsFox Sports Radio
Ownership
Owner
History
First air date
c. March 2, 2007
(18 years ago)
 (2007-03-02)
Technical information[1]
Licensing authority
FCC
Facility ID73273
ClassB
ERP250 watts
HAAT253 m (830 ft)
Transmitter coordinates
41°23′02.00″N81°41′43.00″W / 41.3838889°N 81.6952778°W /41.3838889; -81.6952778
Translator99.1 W256BT (Cleveland)
Links
Public license information
WebcastListen live (viaiHeartRadio)
Websitesportsradio991cleveland.iheart.com

WMMS-HD2 (100.7-2FM) is adigital subchannel ofWMMS, a commercialradio station licensed toCleveland, Ohio, and features asports radio format as "Sports Radio 99.1". Owned byiHeartMedia, WMMS-HD2 servesGreater Cleveland and surroundingNortheast Ohio. Using theproprietary technologyHD Radio for its maindigital transmission, WMMS-HD2 is rebroadcast over low-poweranalogtranslator W256BT (99.1 FM), and streams online viaiHeartRadio. WMMS-HD2's studios are located at theSix Six Eight Building indowntown Cleveland'sGateway District, while the WMMS-HD2 and W256BT transmitters reside inSeven Hills andParma, respectively.

History

[edit]
Logo as "Nitro" from 2008

On April 25, 2006,iHeartMedia (then known as Clear Channel Communications) announced the launch of several new HD Radio "multicast channels" in various markets across the United States; among these was WMMS-HD2, a digital subchannel of Cleveland rock stationWMMS (100.7 FM), with a planned "classicalternative" format.[2] As late as February 22, 2007, WMMS-HD2 was still not on the air, but by March 2, 2007, the new channel had gone "live".[3][4] In the beginning, WMMS-HD2 was mostlyautomated andcommercial-free.[5] By February 2008, and lasting until at least 2010, WMMS-HD2 broadcast anactive rock format under the brand "Nitro";[6][7][8] WMMS.com referred to the programming as "Today'sHard Rock".[9] As of July 2011, WMMS-HD2 had reverted to an alternative rock format, this time programmed nationally viaPremium Choice;[10][11] and had also begun serving as a local affiliate forSixx Sense with Nikki Sixx, a mix of talk and alternative rock syndicated viaPremiere Networks.[12] As of August 2011, WMMS-HD2 had rebranded as "The Alternative Project".[13]

Erika Lauren
Logo as Alt 99.1, 2017-2020

On May 23, 2012, WMMS-HD2 began rebroadcasting over low-power Cleveland translator W256BT (99.1 FM) under the brand "99X".[14] The move was the latest in a trend made possible by a May 3, 2010, decision by theFederal Communications Commission (FCC). Although low-power FM translators in the United States are generally not permitted to originate their own programming, the FCC decision affirmed that translators are free to retransmit the programming of HD Radio digital subchannels – effectively creating new analog "radio stations" on theFM band – and thereby expanding the potential audience of digital-only channels like WMMS-HD2 that require an HD Radio receiver.[15] The translator's launch marked the return of alternative rock to the Cleveland radio market for the first time – via an analog signal – sinceWKRK-FM had dropped the format from its main broadcast in 2011.[16] The first song to air over this new rebroadcast was "Gold on the Ceiling" byThe Black Keys.[14] WMMS program director Bo Matthews (Alex Guitterez) was named the program director for 99X, having been "integral" to its launch.[17]

As 99X, WMMS-HD2 continued to airSixx Sense with Nikki Sixx, the syndicated mix of talk and rock hosted byMötley Crüe co-founderNikki Sixx;[18] later, 99X would also air its weekend companionThe Side Show Countdown with Nikki Sixx.[19] On January 29, 2014, "Chris Tyler" Merluzzo was announced as the new program director for both WMMS and WMMS-HD2.[20]Erika Lauren, co-host ofThe Alan Cox Show on WMMS, had begun hosting a local weekday morning music shift as of December 2015.[21]

On December 21, 2017, WMMS-HD2 dropped the "99X" brand and replaced it with "ALT 99.1", the latest in a series of iHeartMedia alternative rock outlets to adopt the "ALT" brand following its adoption byKYSR/Los Angeles in August 2013; the change may have been related to a branding dispute with iHeartMedia rivalEntercom.[22] On February 1, 2018, Jason Carr was announced as the new assistant program director for WMMS, as well as program director for WMMS-HD2.[23]

Logo when on the 99.1 translator

On June 29, 2020, fifteen stations owned by iHeartMedia in markets with large African-American populations, including WMMS-HD2, beganstunting with a series of African-American speeches, interspersed with messages such as "Our Voices Will Be Heard" and "Our side of the story is about to be told," with a new format slated to launch the following day at 12:00 p.m.[24][25] On June 30, it was made official that WMMS-HD2 would be a charter affiliate of iHeart's newBlack Information Network, which is anall-news format specifically geared toward African-American listeners; WMMS-HD2's analog translator simulcast over W256BT was unaffected.[24]

On September 2, 2025, WMMS-HD2 and W256BT changed their format from classic hip hop to sports talk, branded as "Sports Radio 99.1", with programming fromFox Sports Radio.[26]

FM translator

[edit]
WMJI radio tower

W256BT began on November 2, 2004, as W262BN, a mostly silent radio translator licensed toLorain, Ohio, free to transmit at 100.3 MHz. On April 22, 2011, W262BN adopted the callsign W259BI; changed its frequency to 99.7 MHz; and moved its transmitter to acell phone tower inNorth Ridgeville. On May 23, 2012, W259BI adopted the callsign W256BT; changed its frequency to 99.1 MHz; changed itscity of license to Cleveland; and began airing an alternative rock format as a separateanalog radio station. TheWMJI radio tower currently serves as the site of the W256BT transmitter.[14]

In July 2024, WMMS-HD2 switched translators from 99.1 W256BT (which began stunting, simulcasting WMMS-HD3) to W266CJ 101.1 FM Beachwood.[27]

In fall 2024, WMMS-HD2 switched translators from W266CJ to W256BT; HD3 switched to W266CJ from W256BT.

Broadcast translator for WMMS-HD2
Call signFrequencyCity of licenseFIDERP (W)HAATClassTransmitter coordinatesFCC info
W256BT99.1 FMCleveland154527250m (0 ft)D41°26′32.20″N81°29′28.40″W / 41.4422778°N 81.4912222°W /41.4422778; -81.4912222LMS

Current programming

[edit]

WMMS-HD2 transmits text and images toHD Radio receivers, such asstation IDs and artist and song information, known asProgram Service Data (PSD); similarly, W256BT transmits text to compatible analog receivers via theRadio Data System (RDS). Both WMMS-HD2 and W256BT broadcast instereo.

References

[edit]
  1. ^"Facility Technical Data for WMMS-HD2".Licensing and Management System.Federal Communications Commission.
  2. ^Coyle, Sandra; et al. (April 25, 2006)."Clear Channel Radio Adds HD Digital Multicasts to 20 More Markets; Brings Total to 48 markets and 196 Stations".ClearChannel.com (Press release).Clear Channel Communications. Archived fromthe original on April 30, 2006. RetrievedApril 30, 2006.The new channels will also be made available at the company's HD2 streaming site: www.clearchannelmusic.com/hdradio/ as they go live.
  3. ^"Listen to HD Digital Radio".ClearChannelMusic.com.Clear Channel Communications. 2007. Archived fromthe original on February 22, 2007. RetrievedFebruary 22, 2007.Cleveland, OH: WAKS-FM - Trancid - Underground Dance; WGAR-FM - Classic Country; WMVX-FM - The Lake - AAA.
  4. ^"Listen to HD Digital Radio".ClearChannelMusic.com.Clear Channel Communications. 2007. Archived fromthe original on March 2, 2007. RetrievedMarch 2, 2007.Cleveland, OH: WAKS-FM - KiWi Radio; WMMS-FM - Classic Alternative; WMVX-FM - The Lake - AAA; WMJI-FM - Oldies; WGAR-FM - Classic Country.
  5. ^Feran, Tom (October 24, 2007)."Will HD Radio be the wave of the future?".The Plain Dealer. Cleveland.com. Archived fromthe original on October 27, 2007. RetrievedOctober 4, 2018.Nine have additional 'HD2' channels, all of them automated and designed as alternatives or complements. ... WMMS-HD2 plays classic alternative rock...
  6. ^"Listen to HD Digital Radio".ClearChannelMusic.com.Clear Channel Communications. 2008. Archived fromthe original on February 11, 2008. RetrievedFebruary 11, 2008.Cleveland, OH: WMMS-FM - Nitro; ...
  7. ^Benson, John (February 16, 2008)."Hybrid Digital Radio: Digital frequency offers more stations, but..."Medina Gazette. Lorain County Printing and Publishing Co. Archived fromthe original on August 24, 2018. RetrievedOctober 4, 2018.... WMMS-FM HD2 offers active rock...
  8. ^"HD Radio 2010 Station Guide"(PDF).HDRadio.com.HD Radio. 2010. Archived fromthe original(PDF) on August 24, 2018. RetrievedOctober 4, 2018.... Cleveland; 100.7-2; WMMS-HD2; FM; Nitro...
  9. ^"WMMS official website (main page)".WMMS.com.Clear Channel Communications. 2008. Archived fromthe original on March 17, 2008. RetrievedMarch 17, 2008.Listen to today's Hard Rock Music. Discover 100.7 HD-2...
  10. ^"HD Radio station guide for Cleveland".HDRadioAlliance.com. HD Digital Radio Alliance. 2011. Archived fromthe original on July 11, 2011. RetrievedJuly 11, 2011.WMMS-HD2; 100.7-2 FM; Alternative Rock...
  11. ^Pantsios, Anastasia (May 30, 2012)."So How's That New Radio 'Alternative' Doing?".CleveScene.com.Cleveland Scene. Archived fromthe original on June 4, 2012. RetrievedOctober 4, 2018.The station is one of a number of prepackaged formats, dubbed 'Premium Choice', that issue straight from Clear Channel's San Antonio headquarters. It's already been airing for a couple of years on the HD2 channel of WMMS-FM...
  12. ^"Radio Affiliates".SixxSense.com.Clear Channel Communications. 2011. Archived fromthe original on July 16, 2011. RetrievedJuly 16, 2011.Hear Sixx Sense on the air in Ohio here: ... Cleveland; WMMS-HD2; 100.7; M-F 7p-12a...
  13. ^100.7 WMMS [@WMMS] (August 30, 2011)."If u are looking for Alternative music, The MMS HD-2 channel is the ALT Project. listen here: http://bit.ly/nJXSXI" (Tweet). Archived fromthe original on September 3, 2018 – viaTwitter.{{cite web}}: CS1 maint: numeric names: authors list (link)
    • WMMS (August 30, 2011)."Listen to the Alt Project".Facebook.com/WMMSCleveland.Facebook. Archived fromthe original on August 24, 2018. RetrievedOctober 4, 2018.If you happen to be looking for Alternative music this week to listen to... our HD-2 channel is the Alternative Project. You can also listen at this link...
  14. ^abcVenta, Lance (May 23, 2012)."99X Debuts in Cleveland".RadioInsight.com. RadioBB Networks. Archived fromthe original on August 24, 2018. RetrievedOctober 4, 2018.The first hour consisted of: Black Keys – Gold On The Ceiling, ... The station is already streaming on iHeartRadio.com, although all imaging is still as 100.7 WMMS-HD2 and the Premium Choice fed 'Alt Project'. ... Its signal will originate from the 105.7 WMJI tower in Parma...
  15. ^Oxenford, David (May 3, 2010)."FM Analog Translator Can Rebroadcast FM Digital Multicast Programming – Opportunities for New Signals in Local Markets".BroadcastLawBlog.com. David Oxenford. Archived fromthe original on August 22, 2014. RetrievedOctober 4, 2018.In a recent decision, the FCC made clear that analog FM translators can rebroadcast the signal of a HD digital multicast channel from a commonly owned FM station.
  16. ^Marcucci, Carl (May 23, 2012)."Clear Channel Launches 99X in Cleveland".Radio and Television Business Report. Streamline RBR, Inc. Archived fromthe original on May 1, 2014. RetrievedOctober 5, 2018.Once CBS Radio's WKRK-FM Cleveland flipped from Alternative to Sports Talk, Clevelanders were without a true Modern Rock station...
  17. ^"Bo Matthews to Program Cleveland's New 99X".AllAccess.com. All Access Media Group. May 24, 2012. Archived fromthe original on June 30, 2012. RetrievedOctober 2, 2018.Today, OM Keith Abrams names Bo Matthews as PD of the new 99X. Said Abrams, 'He was an integral part of the station's creation and launch...' 
  18. ^"Radio Affiliates".SixxSense.com.Clear Channel Media and Entertainment. 2013. Archived fromthe original on September 25, 2013. RetrievedSeptember 25, 2013.Cleveland; WMMS-HD2; 100.7; M-F 7p-12a
  19. ^"On Air: Side Show".SixxSense.com.iHeartMedia, Inc. 2015. Archived fromthe original on September 24, 2015. RetrievedSeptember 24, 2015.Cleveland; WMMS-HD2; 99.1; Su 10p-12a
  20. ^"CCM+E/Cleveland Names Chris Tyler PD of WMMS, WAKS, 99X".AllAccess.com. All Access Media Group. January 29, 2014. Archived fromthe original on February 1, 2014. RetrievedOctober 2, 2018.Clear Channel Media and Entertainment/Cleveland has named Chris Tyler PD of Rock WMMS... and Alternative WMMS-HD2 (99X)...
  21. ^"About Erika Lauren".99XCleveland.com. iHeartMedia, Inc. 2015. Archived fromthe original on December 11, 2015. RetrievedDecember 11, 2015.
  22. ^"Cleveland's 99X Now 'ALT 99.1'".AllAccess.com. All Access Media Group. December 21, 2017. Archived fromthe original on August 24, 2018. RetrievedOctober 2, 2018.iHeartMedia, which began using the ALT brand at KYSR (ALT 98.7)/Los Angeles in August 2013, has been putting the brand on many of its Alternative-format stations and translators in recent months as rival Entercom has placed the same brand on some of its own format converts...
  23. ^"Jason Carr Named PD ALT 99.1 FM and APD for WMMS/Cleveland".AllAccess.com. All Access Media Group. February 1, 2018. Archived fromthe original on April 9, 2018. RetrievedOctober 2, 2018.Jason Carr has been named PD for iHeartMedia Alternative WMMS-HD2-W256BT/Cleveland and APD for Rocker WMMS/Cleveland... His career includes a seven year stint in Dallas–Fort Worth as part of the Lex & Terry Radio Network.
  24. ^abVenta, Lance (June 30, 2020)."iHeartMedia Launches Black Information Network".RadioInsight.com. RadioInsight.Archived from the original on June 30, 2020. RetrievedJune 30, 2020 – via RadioBB.
  25. ^"Several iHeartMedia Stations Stunting With Speeches, New Format To Be Announced Tomorrow".All Access. June 29, 2020. RetrievedJune 30, 2020.
  26. ^Sports Radio 99.1 Debuts in Cleveland Radioinsight - September 3, 2025
  27. ^Black Information Network Moves in Cleveland as 99.1 Reaches a Crossroads Radioinsight - July 11, 2024

External links

[edit]
FM translator
Radio stations in theGreater Cleveland area
AM
FM
LPFM
Translators
NOAA
Digital
Call signs
Sports
Defunct
Other nearby regions
Mid-Ohio
Vacationland
Toledo
See also
Media in Cleveland
List of radio stations in Ohio

Notes
1. Daytime only station
2.Clear-channel stations with extended nighttime coverage
Sports radio stations in the state ofOhio
Corporate officers
Board of directors
AM radio stations
FM radio stations
Radio networks
Miscellaneous
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