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| Broadcast area | Toledo metropolitan area |
| Frequency | 93.5MHz (HD Radio) |
| Branding | 98-3 Nash Icon |
| Programming | |
| Format | Country music |
| Affiliations | Michigan Sports Network Westwood One |
| Ownership | |
| Owner |
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| WKKO,WQQO,WRQN(HD2),WXKR | |
| History | |
First air date | July 16, 1967 (1967-07-16) |
Former call signs |
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Call sign meaning | Monroe, Michigan |
| Technical information[1] | |
Licensing authority | FCC |
| Facility ID | 37119 |
| Class | A |
| ERP | 3,400 watts |
| HAAT | 135.1 meters (443 ft) |
Transmitter coordinates | 41°40′05″N83°27′11″W / 41.668°N 83.453°W /41.668; -83.453 |
| Links | |
Public license information | |
| Webcast | Listen live |
| Website | 983nashicon |
WMIM (98.3MHz) is acommercialFMradio stationlicensed toLuna Pier, Michigan, and serving theToledo metropolitan area. It is owned byCumulus Media and it airs acountry musicradio format, concentrating on the hits from the 1980s, 90s and early 2000s. It uses the monikerNash Icon, a format programmed on several other Cumulus-owned stations around the country, includingWSM-FMNashville. On weekends, a syndicated country oldies show withTerri Clark is heard, along with specialty shows playingBluegrass music andSouthern Gospel.
WMIM has aneffective radiated power (ERP) of 3,400watts. Thetransmitter is located inOregon, Ohio, off Cedar Point Road. WMIM's studios are on Monroe Street inMonroe, Michigan.[2]
The 98.3 frequency waslicensed to Monroe for most of its history. The stationsigned on the air in July 1967 as WVMO (Voice of Monroe). It was founded by John Koehn of Adrian, also the founder ofWLEN103.9 FM, inAdrian, Michigan. WVMO was a block-programmed station typical of small markets, featuring hours ofMiddle of the Road (MOR),country music andTop 40 programming. According to aBillboard magazine item from June 1972, the station was on the air from 5:45 am to midnight and played MOR music until 6 p.m., when country DJ Dan Baker took over. WVMO was also an early radio job forPaul W. Smith, now morning host at Detroit'sWJR.
On September 13, 1982, WVMO was purchased by Bruce Lesnick of Lesnick Communications, Inc. He grabbed the call letters WTWR - which had recently been relinquished byan FM station in Detroit - and debuted "Tower 98", with anAdult contemporary music format, which evolved into Top 40/CHR (contemporary hit radio) by the late 1990s. "Tower 98" served as "Monroe's Hit Music Station," with a minimal ratings presence in Toledo, until March 2003, when the station, now under Cumulus ownership, was granted a construction permit to change its city of license toLuna Pier and to move its transmitter south intoLucas County, Ohio, fromMonroe County, Michigan.
For a time after the move, the station'splaylist was so rhythmic-heavy that it began reporting toRadio & Records as a CHR/Rhythmic contemporary outlet rather than CHR/Pop (although it never did eliminate mainstream pop and rock music from its rotation).
Tower 98 took on the station name change from "Tower 98" to "Tower 98-3" in September 2005. This was when its reporting status went from CHR/Rhythmic back to CHR/Pop. Following the transition from Monroe to Toledo in early 2004, "Tower 98-3" had four programming directors: Terri McCormmick, "Train", Brent Carey and Steve Marshall.From Summer 2005 to Winter 2006, "Tower 98-3" saw its best ratings, defeating rival WVKS in the 18-34 demographic. In September 2007, Cumulus management made Tower 98-3 transition once again to focus on Monroe. After that, the ratings had fallen to a minimal presence in Toledo.
On October 1, 2010, WTWR became WMIM, "Monroe's Best Mix, My 98-3", and returned to an AC format.
On September 30, 2014, Cumulus announced that 98.3 would flip to Country, joining the "Nash Icon" network as98.3 Nash Icon, on October 3 at 5:00pm. The format flanks market leading sister stationWKKO.[3] At 11AM that day, after playing "Don't Stop Believin'" byJourney, WMIM dropped its AC format and began stunting by playing a different genre of music every hour as "98.3 _____ Icon", From 11 to Noon it was classic hits as "98.3 Pop Radio Icon", from Noon to 1PM '70s music as "98.3 Motown Icon", from 1PM to 2:00 pmone hit wonders as "98.3 One Hit Icon", and from 2:00 to 3:00 pm all British bands as "98.3 British Icon". At 5PM the station was introduced as 98.3 Nash Icon.
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