WMIC (660AM) is afull serviceradio station licensed toSandusky, Michigan with a power output of 1,000watts. WMIC coversSanilac County, Michigan andThe Thumb area of Michigan. The station is owned by Sanilac/GB Broadcasting and broadcasts from studios on Elk Street in Downtown Sandusky, along with sister stationsWTGV andWBGV. Its programming is also simulcasted onFM TranslatorW237EQ, also licensed toSandusky at 95.3 MHz, with aneffective radiated power of 250 watts.

WMIC's transmitter and translator are co-located south of Sandusky off Cooper Road Road inSanilac County. WMIC provides a strong signal to both eastern Michigan and westernOntario due to its low dial position and corresponding long wavelength. On clear weather days, the station can be heard as far away asRoscommon,Ann Arbor, andLansing.^[2] The AM station, however, must sign off at sunset to protectWFANNew York City, a 50,000 wattclear channel radio station. 95.3 FM is allowed to continue broadcasting after the parent station signs off during nighttime hours due to FCC rules with regard to translators.

WMIC was first granted a construction permit to operate at 1560 kHz on May 10, 1965, and at 1000 watts maximum power. The station was authorized to operate only from sunrise to sunset, protectingWQXR. Transmitter facilities were constructed along Cooper Road near M-19, about a mile and a half south of Sandusky. Shortly before sign-on, the station set up studios at 19 South Elk Street in downtown Sandusky.^[3]

The call letters were assigned that October. Unforeseen delays resulted in extensions being granted, pushing its actual sign-on date to 1968. Prior to sign-on, the station was granted pre-sunrise authority of 500 watts, which allowed it to sign on two hours before local sunrise, keeping its sign-on time consistent to 6:00 am daily. The call letters were previously used by a now defunct radio station inSt. Helen, Michigan.^[4]

In 1969, George Benko, a Croswell resident, bought into Sanilac Broadcasting Company. He and his family still control the station today.

In 1971, WMIC-FM signed on the air, giving Sandusky radio listeners local service after sunset, but this would change six years later, when both entities would separate programming and WMIC-FM would becomeWTGV.

In 1987, WMIC moved to the stronger dial position of 660 kHz, but retained its same power values and daytime-only status.

In 2021, Sanilac Broadcasting addedFM Translator W237EQ 95.3FM. The addition of this translator allows WMIC to have 24-hour programming for the first time. 95.3FM is not affected byWFANNew York, andFederal Communications Commission rules allowFM Translators to continue to broadcast, even if their parent station is of daytime only status.

WMIC features afull service radio station that consists of both local news and programming, as well as syndicatednews talk programs weekday afternoons. The station also airs aclassic country program weekday mornings from 9:00 a.m. to noon, as well as a popular long-runningpolka program on weekend afternoons.

• Eddie Fury, who spent much of his career at Thumb area competitorWLEW-FM, hosts "The Morning Fury" weekdays 6:00 to 9:00 a.m.^[5]
• A country classics show airs weekdays from 9:00 a.m. to noon. Longtime station personality Paul Osentoski hosted this program from 1995 until his retirement from full-time duty in 2018;^[6] as of September 2025, Sean Cantwell is the current host.
• Local news and information blocks air weekdays at noon and 5:00 p.m.
• "Swap Shop" a popular buy, sell, and trading show airs from 1:00 to 2:00 p.m. weekdays, and at 8:30 a.m. on Saturdays.
• Vince Coglianese is heard weekday afternoons on tape-delay from 2 to 5 pm, his show airs live nationwide from noon to 3 pm.^[7] His show replaced a program hosted byDan Bongino, which took the place ofRush Limbaugh, who was heard in the same time slot on the station for over three decades.^[8]
• Various local specialty shows are heard weekdays between 5:30 and 7:00 pm, includingHappy Hour (sports and pop culture) on Mondays and Fridays,Thumb Sportsline (high school sports) on Tuesdays,Thumbing Through The Archives (local history and true crime) on Wednesdays, andSkinner's Suitcase Full of Blues on Thursdays.
• Additional talk shows includingThe Jesse Kelly Show andCaravan to Midnight hosted byJohn B. Wells are heard evenings.Ground Zero with Clyde Lewis andSteve Sommers' Overnight Drive are heard overnights.^[9]
• On the weekends, the station carries Outdoor Magazine with Mike Avery,Art Bell: Somewhere In Time, and syndicated programs hosted byBen Ferguson andBill Cunningham.
• APolka music show, hosted by longtimeWJR news reporter Ken Rogulski, is heard on weekend afternoons. This program was hosted by Paul Osentoski, a member of the Michigan Polka Hall of Fame, until he died in March 2024.
• Staff list includes reporter and General Manager Bob Armstrong, Assistant Manager Nick Lien, Program Director and Morning Show Host Eddie Fury, and News Director Arica Frisbey.

Being a full service radio station, WMIC finds itself in competition with many area radio stations for listeners, including co-ownedWBGV which has a 24 hour country format. Port Huron radio stationsWSAQ (country) andWPHM (news-talk) compete with WMIC from the south. Other Thumb area stations with similar formats includeWLEW in Bad Axe andWKYO in Caro.

• Michiguide.com - WMIC History
• Facility details for Facility ID 59026 (WMIC) in theFCC Licensing and Management System
• WMIC inNielsen Audio's AM station database

43°23′34″N82°49′57″W / 43.39278°N 82.83250°W /43.39278; -82.83250

• Country radio stations in Michigan
• Sanilac County, Michigan
• Radio stations established in 1968
• 1968 establishments in Michigan
• Daytime-only radio stations in Michigan

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