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WMHH

Coordinates:42°52′44.3″N73°51′45.4″W / 42.878972°N 73.862611°W /42.878972; -73.862611
From Wikipedia, the free encyclopedia

Radio station in New York, United States
WMHH
Satellite ofWMHR,Syracuse
Broadcast areaCapital District
Frequency96.7MHz
BrandingMars Hill Radio
Programming
FormatChristian talk and teaching
AffiliationsMars Hill Network
Ownership
OwnerMars Hill Broadcasting Company, Inc.
History
First air date
March 1987 (38 years ago) (1987-03) as WCSF
Former call signs
  • WCSF (1987)
  • WVKZ-FM (1987–1992)
  • WWCP-FM (1992–1996)
  • WXXO (1996)
  • WDCD-FM (1996–2004)
  • WPTR (2004–2011)
  • WDCD-FM (2011–2019)
Call sign meaning
"Mars Hill"
Technical information[1]
Licensing authority
FCC
Facility ID30571
ClassA
ERP4,700watts
HAAT100 meters (330 ft)
Transmitter coordinates
42°52′44.3″N73°51′45.4″W / 42.878972°N 73.862611°W /42.878972; -73.862611
Links
Public license information

WMHH (96.7MHz) is aChristian talk and teachingradio stationlicensed toClifton Park, New York, and serving New York'sCapital District, includingAlbany,Schenectady andTroy. The station is owned by Mars Hill Broadcasting, utilizing programming from theMars Hill Network. It has aneffective radiated power of 4,700watts, and broadcasts from a rentaltower inClifton Park, New York, which is owned by Fitch Communications of New York (FCNY) and shared withWKKF andWTMM-FM.

The station has gone through numerousradio formats andcall signs over the years, including the heritage WPTR call letters (previously on1540 AM and96.3 FM). The station has made three attempts at playingoldies, and was the first full-timecontemporary Christian music station in the Capital Region. It was also the first station to broadcast inHD Radio in the market in 2005, precedingWGY by several months.

History

[edit]

In March1987, the stationsigned on as WCSF, airing aSaratoga County-targetedoldies format, even though the signal covered the main cities of theCapital District well. WCSF's ownership later sold the station to WV Communications ofSchenectady. WCSF-FM was the first oldies station on the FM dial in the Capital Region, and was moving up in the ratings when sold to WV.

WV Communications already owned WWWD, an AM station in Schenectady. In September 1987, WWWD and WCSF joined in arock-basedCHR simulcast, with WWWD becomingWVKZ and WCSF becoming WVKZ-FM. The two stations would later split off for most of the day, with 96.7 taking the "KZ-96.7" branding. KZ-96.7 shifted toalbum-oriented rock in 1989, and then to a harder current-based rock format in 1990, now known as "Power Rock KZ-96.7". In 1991, it returned to CHR as "Power Hits KZ-96.7".

Changes in Top 40 music as a genre, coupled with a glut of CHR stations in the Albany market, led ownership to change WVKZ-FM to ahot adult contemporary format in 1992 as WWCP-FM (Capital 96-7). Though set apart from several rival stations and a mild success, financial problems led to the sale of WVKZ toCapital OTB (the regionaloff-track betting agency) and that of WWCP-FM to Jarad Broadcasting, owners ofLong Island stationWDRE, a move done in part due to the large amount of Long Island expatriates and college students in the Albany area.

On Memorial Day weekend, 1994, several months after closing on WWCP-FM, Jarad Broadcasting launched the WDRE-based Underground Network, a progressive-leaningalternative rock format. Though a critical success in lieu of being a networked format, the format did not attain any ratings success, and on some occasions, nearly did not show in quarterly ratings. Making things even more difficult was the flip to alternative rock ofWQBK-FM/WQBJ in 1995, as well as the consistent ratings of local hard rockZ-Rock affiliateWZRQ. These difficulties led Jarad to break from the network in late 1995, and flipped WWCP-FM to oldies as WXXO. With no FM oldies station in the market, the station entered the top 10 in its first book; however, this success would be short-lived as Jarad began to sell its non-Long Island holdings.

Early in 1996, Jarad found a buyer inWDCD ownerCrawford Broadcasting, which took WXXO over that March and began a simulcast of WDCD'sChristian talk format. That July, the calls changed to WDCD-FM; the format remained on the 96.7 frequency after WDCD split off and flipped toadult standards, reclaiming its heritage WPTR calls, at the start of 2000.

On March 16, 2004, WDCD and WPTR swapped formats and calls with 96.7 flipping to adult standards. This format served merely a placeholder, as on July 15 of that year, the station flipped toContemporary Christian, branded asPulse 96-7. Increased competition from theK-LOVE (AC) andAir 1 networks led the station flipping back toclassic hits, as "Legends 96.7" (a branding the station previously used during its adult standards incarnation) on February 1, 2011, at midnight, duplicating that of sister stationWLGZ-FM inRochester, New York.

Former logo ofLegends 96.7, 2011

However, the "Legends" format was short-lived as the station returned to Christian talk, once again simulcasting AM 1540 on November 11, 2011, and changed to the WDCD-FM call letters; the simulcast branded as "New Light 96.7", emphasizing the FM frequency.[2]

Effective July 25, 2019, the station was sold to Mars Hill Broadcasting for $600,000, and switched toMars Hill Network programming. The station simultaneously changed its call letters to WMHH.[3][4]

References

[edit]
  1. ^"Facility Technical Data for WMHH".Licensing and Management System.Federal Communications Commission.
  2. ^Venta, Lance (November 3, 2011)."Changes Coming to WPTR Albany".RadioInsight.com. RetrievedNovember 8, 2011.
  3. ^"Station Sales Week Of 4/5".RadioInsight. April 5, 2019.
  4. ^Jacobson, Adam (April 2, 2019)."Lights On For Mars Hill's Capital District Arrival | Radio & Television Business Report".

External links

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