 | |
| Broadcast area | Charleston metropolitan area andSouth Carolina Lowcountry |
|---|---|
| Frequency | 107.3MHz |
| Branding | Magic 107.3 |
| Programming | |
| Format | Urban adult contemporary |
| Ownership | |
| Owner | |
| WIWF,WSSX-FM,WTMA,WWWZ | |
| History | |
First air date | February 1986 (as WFXR at 101.7) |
Former call signs | WGOX (1984–1985, CP) WFXR (1985–1987) |
Former frequencies | 101.7 MHz (1986–2008) |
Call sign meaning | WMaGic for South CaroLina orLowcountry |
| Technical information[1] | |
Licensing authority | FCC |
| Facility ID | 61592 |
| Class | C3 |
| ERP | 16,500watts |
| HAAT | 125 meters (410 ft) |
Transmitter coordinates | 32°54′18.00″N79°55′19.00″W / 32.9050000°N 79.9219444°W /32.9050000; -79.9219444 |
| Links | |
Public license information | |
| Webcast | Listen live |
| Website | magic1073fm.com |
WMGL (107.3FM) is acommercialradio stationlicensed toRavenel, South Carolina, and serving theCharleston metropolitan area andSouth Carolina Lowcountry. It broadcasts anurban adult contemporaryradio format and calls itself "Magic 107.3." It is owned byCumulus Media Inc., through its licensee Radio License Holding CBC, LLC. Theradio studios and offices are on Faber Place Drive inNorth Charleston.[2] On weekdays, WMGL carries twonationally syndicated programs,The Rickey Smiley Morning Show andThe D.L. Hughley Show.
WMGL has aneffective radiated power (ERP) of 16,500watts. It has aconstruction permit from theFederal Communications Commission to boost power to 50,000 watts. Thetransmitter tower is on Radio Lane in Charleston, near theCooper River.[3]
In February 1986, the stationsigned on as WFXR, located on the FM dial at 101.7 MHz.
WMGL playedsmooth jazz at one time. Before that it had anurban contemporary format with thecall sign WLNB.
WMGL was at 101.7 FM until late in 2008, whenWKZQ inMyrtle Beach (which was also at 101.7 FM), traded frequencies withWAVF (which was at 96.1), WMGL was on 101.7 FM.WNKT, at 107.5 FM, had moved toColumbia in 2007, allowing WMGL to move to 107.3.
Citadel Broadcasting sold 11 of its radio stations including WMGL to The Last Bastion Station Trust, LLC, in 2007 upon its acquisition ofABC Radio due to ownership limits. However, after WNKT successfully moved out of the Charleston market, Cumulus Media re-purchased WMGL.
32°54′18″N79°55′19″W / 32.905°N 79.922°W /32.905; -79.922
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