WLXI went on the air in 1984 and originally airedmusic videos. This lasted for under 18 months until a new owner who vehemently objected to the music video format converted the station to all-Christian programming in the summer of 1985. The station was sold to national Christian broadcasterTrinity Broadcasting Network soon afterward. Four years later, current owner TCT bought the station and retained it as a TBN affiliate for almost two decades before switching to its own religious programming.
UHF channel 61 was first assigned to Greensboro in the 1960s, but no application was made for it until 1979, when Consolidated Broadcasting Corporation filed with theFederal Communications Commission (FCC), to build it. It originally proposed a low-power facility operating on the former tower ofWFMY-TV. Consolidated's principals includedEugene Johnston, a Greensboro attorney, and two lawyers fromWinston-Salem.[4] The FCC granted the construction permit on July 28, 1981, but before going on air, Johnston exited most of his share in the business as a result of having been elected to Congress in 1980.[5] At that time, it was hoped that WLXI would be in service by midyear from a tower used byWQMG and studios that a decade earlier had housedWUBC (channel 48), a short-lived UHF outlet.[5]
However, it would be another two years, as Consolidated opted instead to build studios nearKernersville. By February 1983, Consolidated had decided instead to format the station as an all-music video outlet.[6] Under this format, WLXI began broadcasting on March 5, 1984,[7] with an airstaff of localvideo jockeys (VJs); the first program manager left within a week of signing on.[8] Despite difficulties attracting advertisers to the format and turnover of the entire initial staff (including on-air and sales employees), ownership claimed to have found stable footing by November.[9] A stunt in which the station played "This is the Life" by"Weird Al" Yankovic for 18 straight hours attracted national press attention.[10]
This was not enough to save the station's format as Billy Satterfield of Winston-Salem bought controlling interest in Consolidated Broadcasters. On July 1, VJ Todd Yohn walked off the job after playing "Take This Job and Shove It" byJohnny Paycheck after hearing rumors that WLXI had been sold to a religious broadcaster.[11] Another VJ resigned the next day, with Jay Johnson telling viewers he was leaving "because I feel like the station won't exist very much longer".[12] WLXI experienced no further staff changes for the rest of July, but on August 1, another VJ, Erin Spencer, and a receptionist were fired by Satterfield. Spencer told theNews & Record that when Satterfield fired her, he said to her, "You shouldn't be doing this. It's the devil's work. Think of those 7- and 8-year-olds who are watching and being influenced. Video music is the work of the devil." Spencer also said that Satterfield intended to turn channel 61 into a Christian station.[13]
The next day, Satterfield confirmed the station would gradually switch to an all-Christian format and that he had met with executives of theTrinity Broadcasting Network (TBN).[14] TBN then bought WLXI from Satterfield for $300,000 and a $1.4 million loan to cover station debts.[15] The full conversion to TBN programming took place in September 1985 ahead of the network closing on the sale in February.[16][17]
In 1989, TBN put WLXI andKNAT-TV inAlbuquerque, New Mexico, up for sale; one possible reason was that cable systems in the area had dropped WLXI in 1986 for not having a measurable audience.[18] Two years later, it sold WLXI to Tri-State Christian Television ofMarion, Illinois, for $1.9 million, giving TCT its first station in the South.[19] In April 2007, TCT pulled TBN programming from its stations in favor of programming supplied by the company.
From 1993 to 2009, WLXI's signal was relayed onlow-powertranslator station W18BG (channel 18, nowWMDV-LD) inDanville, Virginia. In June 2009, that station was sold to the Star News Corporation (owners ofWGSR-LD in that market) and stopped rebroadcasting WLXI's programming.
At the end of June 2018, TCT closed WLXI's local studio and ended its local programming with the FCC's repeal of the Main Studio Rule, and the station from then on would be programmed through TCT's default national schedule.[20]
^Kenion, Jerry (May 30, 1979)."Station Hopes For June".Greensboro Daily News. p. A12.Archived from the original on November 16, 2022. RetrievedNovember 16, 2022 – via GenealogyBank.
^Robinson, Sue (February 23, 1983)."TV station plans unusual concept".The Greensboro Record. p. B1.Archived from the original on November 16, 2022. RetrievedNovember 16, 2022 – via GenealogyBank.
^James, Sheryl (March 1, 1985)."Video gimmick puts 61 centerstage".Greensboro News & Record. pp. C1,C3.Archived from the original on November 16, 2022. RetrievedNovember 16, 2022 – via GenealogyBank.
(*) – indicates station is in one of North Carolina's primaryTV markets (**) – indicates station is in an out-of-state TV market, but reaches a small portion of North Carolina
(*) – indicates station is in one of Virginia's primaryTV markets (**) – indicates station is in an out-of-state TV market, but reaches a small portion of Virginia