| Currentlysilent | |
|---|---|
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| Broadcast area | Muskegon, Michigan |
| Frequency | 97.5MHz |
| Branding | 97.5 Nash Icon |
| Programming | |
| Format | Country |
| Ownership | |
| Owner |
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| History | |
First air date | April 1, 1991 (1991-04-01) |
Former call signs |
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| Technical information[1] | |
Licensing authority | FCC |
| Facility ID | 53960 |
| Class | A |
| ERP | 3,000 watts |
| HAAT | 134.2 meters (440 ft) |
| Repeater | 1490 WLAW (Whitehall) |
| Links | |
Public license information | |
WLAW-FM (97.5MHz, "97.5 Nash Icon") is a radio station broadcasting acountry musicformat. Licensed toWhitehall, Michigan, the station serves theMuskegon, Michigan market. The station's programming was derived fromCumulus Media Networks'Hits & Favorites format untilWestwood One took over. It is heard as far asGrand Rapids, Michigan, east of US-131, and it experiences interference fromWJIM-FM from Lansing. It is now affiliated withWestwood One's country program. It is also heard on W256DM 99.1 in Muskegon.
The station began broadcasting on April 1, 1991, as WPBK-FM with a satellite-fedcountry format from Unistar Radio Networks,[2] and became WEFG-FM ("Frog") soon afterward. In 1995, WEFG-FM's format changed to a 1970s-basedclassic hits format (asEagle 97.5) satellite-fed fromWestwood One. In 1999, Westwood One discontinued its 1970s hits format in favor ofrhythmic oldies (tagged as "Groovin' Oldies"), and WEFG-FM continued with this format until switching back to country (as "Kickin' Country") in 2002 and then tosports in 2005.
On December 14, 2010, just four days after it was announced that Clear Channel/Muskegon would replaceWSHZ's adult contemporary format withWMUS and its country format, WEFG-FM dropped its sports format as "The Champ" to pick up WSHZ's former one as "Sunny FM" WWSN. This marked the second time since 1996 that another station had used the "Sunny" moniker other thanWSNX, whose call letters once matched that handle. Sister stationWVIB was known as Sunny FM for a time until 2004.[3]
On April 1, 2019, the WWSN call sign and its "Sunny" adult contemporary format moved to 92.5 FM, swapping frequencies with country-formattedWLAW, which moved to 97.5 FM.[4] On August 24, 2021, the station changed its call sign to WLAW-FM.
WLAW-FM and simulcast partnerWLAW wentsilent in March 2025. They were of 11 Cumulus stations to close the weekend of March 14, as part of a larger shutdown of underperforming Cumulus stations.[5]
43°23′02″N86°19′30″W / 43.384°N 86.325°W /43.384; -86.325
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