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| Broadcast area | Portland metropolitan area and NorthernNew England |
| Frequency | 94.9MHz |
| Branding | 94.9 H-O-M |
| Programming | |
| Format | Adult contemporary |
| Affiliations | Compass Media Networks |
| Ownership | |
| Owner |
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| History | |
First air date | July 9, 1958 (1958-07-09) |
Former call signs |
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Call sign meaning | "We're High On the Mountain" |
| Technical information[1] | |
Licensing authority | FCC |
| Facility ID | 49687 |
| Class | C |
| ERP | 50,000 watts |
| HAAT | 1,141 metres (3,743 ft) |
| Links | |
Public license information | |
| Webcast | Listen live |
| Website | 949whom |
WHOM (94.9FM, "94.9 H-O-M") is an American radio station which airs anadult contemporaryradio format. WHOM is owned byTownsquare Media andtransmits from atopMount Washington, New Hampshire, itscommunity of license. The station primarily targets thePortland, Maine area, but due to the high elevation of Mount Washington, can be heard across a much wider area of Maine and New Hampshire, northern and centralVermont, and parts of southernQuebec, northeasternMassachusetts and theAdirondacks of upstateNew York.
The station that is today WHOMsigned on the air July 9, 1958, as WMTW-FM.[2] Along withWMTW-TV (channel 8), which had signed on in 1954, WMTW-FM was owned by Mount Washington Television, an ownership group that included former Maine governorHorace Hildreth.[3] For most of its early years, WMTW-FM broadcast abeautiful music format, featuring quarter-hour sweeps of mostly soft instrumentals, with limited talking and commercials.
The WMTW stations were sold toJack Paar ofTonight Show fame in 1963.[4] Jack Paar, in turn, sold WMTW-FM-TV to Mid New York Broadcasting in 1967.[5] In 1971, Mid New York sold WMTW-FM to Alpine Broadcasting while retaining the TV station.
With the ownership change, the radio station switched itscall letters to WWMT in 1972,[6][7] then to WMTQ in 1973,[8] and then finally to the current WHOM in 1976.[9] The station offered aneasy listening format consisting of instrumental versions of pop songs from artists likeHenry Mancini,Ray Conniff,Percy Faith,Chet Atkins, andHerb Alpert, as well as several soft vocals per hour likeThe Carpenters,Dionne Warwick,Johnny Mathis, andPerry Como. This format continued through the 1980s.
In January 1990, WHOM dropped the easy listening music for asoft adult contemporary format, dubbed "soft and easy favorites" by the station. It continued to market itself as an easy listening station and retained its air staff. In the mid 1990s, the station began adding softer songs bycontemporary hit artists and began playing current product. By 2000, WHOM was more of a mainstream adult contemporary station.
The station was sold toFuller-Jeffrey Broadcasting by Barnstable Broadcasting in 1996.[10] Fuller-Jeffrey then sold most of its stations, including WHOM, toCitadel Broadcasting in 1999.[11] Citadel merged withCumulus Media on September 16, 2011.[12]
On August 30, 2013, a deal was announced in whichTownsquare Media would acquire 53 Cumulus stations, including WHOM, for $238 million. The deal was part of Cumulus' acquisition ofDial Global; Townsquare and Dial Global were both controlled byOaktree Capital Management.[13][14] The sale to Townsquare was completed on November 14, 2013.[15]
Included in the deal, ... is the affiliated FM radio station WMTW-FM.
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