 | |
| Broadcast area | Wausau-Stevens Point area |
|---|---|
| Frequency | 103.3MHz |
| Branding | Classic Rock 103.3 |
| Programming | |
| Format | Classic rock |
| Affiliations | Westwood One |
| Ownership | |
| Owner |
|
| History | |
First air date | August 1946 (as WFHR-FM at 104.7) |
Former call signs | WFHR-FM (1946–1968) WWRW (1968–1994) |
Former frequencies | 104.7 MHz (1946–1948) |
| Technical information[1] | |
Licensing authority | FCC |
| Facility ID | 73054 |
| Class | C1 |
| ERP | 100,000watts |
| HAAT | 244 meters |
Transmitter coordinates | 44°38′39.00″N89°51′12.00″W / 44.6441667°N 89.8533333°W /44.6441667; -89.8533333 |
| Links | |
Public license information | |
| Webcast | Listen Live |
| Website | wglx.com |
WGLX-FM (103.3MHz) is aradio station broadcasting aClassic rock format. Licensed toWisconsin Rapids, Wisconsin, US, the station serves the Wausau-Stevens Point area. The station is currently owned byNRG Media.[2] Former call letters are WWRW (1968–1994) & WFHR-FM (1946–1968).
Original station call letters wereWFHR-FM, which signed on August 1, 1946, at 104.7 MHz, moving to the present position of 103.3 MHz, October 1948, simulcasting its AM sister station. In early January 1968, the call lettersWWRW were assigned, with a Beautiful/Easy Listening music format in place within a few weeks. WWRW still simulcasted some programming, including major news blocks with WFHR-AM through the early 1970s. In early August 1975, the elevator music format was abandoned for Drake-Chenault's "Hit Parade", later "Contempo 300", an Adult Contemporary format. The station was then known as "W103" also "W103 in Stereo". WWRW was an affiliate ofDan Ingram'sTop 40 Satellite Survey in the mid 80's. In August 1989, a classic rock format from Broadcast Programming was put into place, dubbed "The Classic Touch" with a cut of smooth jazz once an hour...the results were dismal, even after tweaking the format several times. A return to adult contemporary music from the same syndicator then came in January 1991. In the early part of 1994, a change to the presentWGLX-FM call letters took place, with a classic rock format that proved much more successful, and live local personalities. Original owners were William F.Huffman/Advance Broadcasting, Inc, who sold the AM/FM Combo to Gazette Printing Group, AKA Bliss Communications, in 1982. The present owners, NRG Media, bought WGLX and WFHR in 2004, and eventually moved 103.3 to the current Plover studios, and later sold WFHR-AM to Seehafer Broadcasting, which also bought WDLB-AM & WOSQ-FM, Marshfield in 2006, from NRG, in exchange for 107.9 WLRK, now WBCV, Wausau.